Generation and Screening of Project Ideas

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The key takeaways are that generating and screening project ideas involves tasks like generating ideas, monitoring the business environment, using tools to identify opportunities, scouting for project ideas, and preliminary screening. The ideas can be based on factors like demand, cost reduction, productivity improvement, and diversification.

The main steps involved in generating and screening project ideas are generating ideas, monitoring the environment, using tools for identifying opportunities, scouting for project ideas, preliminary screening, and rating projects on various factors.

The different factors considered when monitoring the business environment are the economic, governmental, technological, socio-demographic, competition, and supplier sectors.

Generation and Screening of

Project Ideas
Generation and screening idea
involves the following task :
Generation of ideas
Monitoring the environment
Corporate Appraisal
Tools for identifying investment
opportunities
Scouting for project ideas
Preliminary screening
Project Rating index
Generation of Ideas

The search for project ideas is the first


step towards establishing a successful
venture
Generation of Ideas

How it generates
What is the source?

It is not formal. It may come from any


level.
Stimulating the flow of ides
SWOT Analysis
Strength, weaknesses, opportunities, and
threat
Clear articulation of objectives: The operational
objectives of a firm may be one or more of the
following:
Cost reduction,
productivity improvement,
increase in capacity utilization
improvement in contribution margin,
expansion into promising fields
The ideas may be generated based on

Demand/Needs
Cost reduction
Productivity improvement
Product diversification
BMRE of Plants
R&D
Monitoring The Environment
The important aspects studied in monitoring
the key sectors of the environment are as
follows :
Economic Sector
Governmental Sector
Technological Sector
Socio-demographic sector
Competition sector
Supplier sector
Economic sector

State of the economy


Overall growth rate
Linkages with the world economy
Trade surplus/deficit
Balance of payment situation
Cyclical fluctuation.
Governmental Sector

Industrial Policy
Government programs and projects
Tax framework
Subsidies, incentives and concessions
Import and export policies
Lending conditions of financial institutions
and commercial banks
Financing norms.
Technological Sector

Emergence of new technology


Access to technical know how,
Receptiveness on the part of industry
Availability of technology
Socio-demographic sector

Population trends
Age shifts in population
Income distribution
Educational profile
Employment of women
Attitudes towards consumption and
investment.
Competition sector
Number of firms in the industry and their
market share
Degree of homogeneity and differentiation
among products
Entry barriers
Comparison with substitutes in terms of
quality, price, appeal and functional
performance
Market policies and practices
Supplier sector

Availibity and cost of raw materials


Availability and cost of energy
Availability and cost of money
Corporate Appraisal

Marketing and distribution


Production and operation
Research and Development
Corporate Resources and Personnel
Financing and accounting
Tools for identifying investment
opportunities

Porter model
Life cycle approach
Experience Curve
Porter model
Michael Porter has argued that profit potential
of an industry depends on the combined
strength of the following five basic
competitive forces :
Threat of new entrants
Rivalry among existing firms
Pressure from substitute products
Bargaining power of buyers
Bargaining power of sellers
Forces driving Industry Completion

Potential
Entrants

Threat of New
Entrants

Bargaining Bargaining
power of
The industry Power of
Rivalry among Buyers
Supplier suppliers Buyers
Existing Firm

Threat of
substitute
Products.

Substitutes
Life cycle Approach

Pioneering stage
Rapid growth stage
Maturity and stabilization stage
Decline stage
Experience curve
Learning effects
Technological improvement
Economies of scale
Screening of projects
Compatibility with the promoter
Consistency with governmental priorities
Availability of inputs
Adequacy of market
Reasonableness of cost
Acceptability of risk level
Projects rating index
Identify factors relevant for project rating
Assign weights to these factors
Rate the project proposal on various factors
For each factor, multiply the factor rating with
the factor weight to get the factor score
Add all factor scores to get the project rating
index

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