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    Design Concepts: From The Non Designer's Design Book by Robin Williams

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    quyen
    The document discusses four basic design principles: 1. Proximity - Group related items together visually. 2. Alignment - Ensure all elements have a visual connection and are not placed arbitrarily. 3. Repetition - Repeat design elements throughout to add visual unity and interest. 4. Contrast - Use strong contrasts in visual elements like size, color, and spacing to draw attention and add interest. The principles are meant to help create organized and engaging page designs.

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    Design Concepts: From The Non Designer's Design Book by Robin Williams

    Uploaded by

    quyen
    335 views37 pages
    The document discusses four basic design principles: 1. Proximity - Group related items together visually. 2. Alignment - Ensure all elements have a visual connection and are not placed arbitrarily. 3. Repetition - Repeat design elements throughout to add visual unity and interest. 4. Contrast - Use strong contrasts in visual elements like size, color, and spacing to draw attention and add interest. The principles are meant to help create organized and engaging page designs.

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    Design Principles presentation

    Original Title

    Design Principles

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    The document discusses four basic design principles: 1. Proximity - Group related items together visually. 2. Alignment - Ensure all elements have a visual connection and are not placed arbitrarily. 3. Repetition - Repeat design elements throughout to add visual unity and interest. 4. Contrast - Use strong contrasts in visual elements like size, color, and spacing to draw attention and add interest. The principles are meant to help create organized and engaging page designs.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    335 views37 pages

    Design Concepts: From The Non Designer's Design Book by Robin Williams

    Uploaded by

    quyen
    The document discusses four basic design principles: 1. Proximity - Group related items together visually. 2. Alignment - Ensure all elements have a visual connection and are not placed arbitrarily. 3. Repetition - Repeat design elements throughout to add visual unity and interest. 4. Contrast - Use strong contrasts in visual elements like size, color, and spacing to draw attention and add interest. The principles are meant to help create organized and engaging page designs.

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    DesignConcepts

    FromTheNonDesignersDesignBook
    ByRobinWilliams
    FourBasicPrinciples

    Proximity
    Alignment
    Repetition
    Contrast
    Proximity
    Grouprelateditemstogether

    ReillyPicket (717)5551212 Toad Hall


    ReillyPicket

    Toad Hall
    916OldRiverRoad
    RedRiver,NM
    RedRiver,NM (717)5551212
    916OldRiverRoad
    Proximity

    Wasthisyourlogicalconclusion?
    Whichitemsshouldbegrouped?
    Proximity

    Whatiswrong
    withthislist?
    Proximity
    Proximity
    Tworeturns
    aftereach
    paragraph
    Proximity
    Alignment
    Nothingshouldbeplacedonthepage
    arbitrarily.Everyitemshouldhavea
    visualconnectionwithsomethingelse
    onthepage
    Alignment
    ReillyPicket (717)5551212

    Toad Hall

    RedRiver,NM
    916OldRiverRoad

    Elementsonthiscardlookliketheywere
    justthrownonandstuck
    Alignment
    Toad Toad
    Hall Hall
    ReillyPicket ReillyPicket

    916OldRiverRoad
    916OldRiverRoad
    RedRiver,NMRedRiver,NM
    (717)5551212
    (717)5551212

    Moreorganizedandalsogroupedrelated
    elementsintocloserproximity
    Alignment
    Alignment

    Theydonthave
    anyconnectionto
    eachother.
    Alignment

    Thiswasnot
    anaccident!
    Alignment

    Whatisthe
    difference?
    SummaryofAlignment
    Nothingshouldbeplacedonthepagearbitrarily.
    Everyelementshouldhavesomevisualconnection
    withanotherelementonthepage.
    Thebasicpurposeofalignmentistounifyand
    organizethepage.
    Beconsciousofwhereyouplaceelements.
    Avoidusingmorethanonetextalignmentonthe
    page.
    Repetition
    Repeatsomeaspectofthedesign
    throughouttheentirepiece
    Repetition
    Toad Hall Toad Hall
    ReillyPicket ReillyPicket

    916OldRiverRoad 916OldRiverRoad
    RedRiver,NM RedRiver,NM
    (717)5551212 (717) 555-1212

    Whatdoesyoureyedo Whatabouthere?
    whenyougettotheend
    oftheinformation?
    Repetition
    Repetition
    .
    .

    Shanno .
    .
    Williams
    n .
    .
    . Usingrepetitionamong
    piecescreatesastrong
    .
    .
    .
    .
    andconsistentbusiness
    . package.
    .
    .
    .
    .
    .
    .
    .
    .
    .

    . . . . . . . . . . . . . . . .
    Route 9 .
    Shannon
    Box 16 . Williams
    .
    San Gelato
    . Route 9

    Arizona . Box 16
    San Gelato
    .
    87776 Arizona
    . 87776
    423.256.7890 . 423.256.7890
    Repetition
    Repetitions:
    BoldTypeface
    Lighttypeface
    Squarebullets
    Indents
    Spacing
    Alignment
    SummaryofRepetition
    Thepurposeofrepetitionistounifyandtoaddvisual
    interest.
    Ifapiecelooksinteresting,itismorelikelytoberead.
    Avoidrepeatingtheelementsomuchthatitbecomes
    annoyingoroverwhelming.
    Beconsciousofthevalueofcontrast.
    Contrast
    Contrastisoneofthemosteffectivewaystoaddvisual
    interesttoyourpage.
    Theimportantruletorememberisthatforcontrasttobe
    effective,itmustbestrong.Dontbeawimp
    Iftwoitemsarenotexactlythesame,
    thenmakethemdifferent.Really
    different.
    Contrast
    Contrast
    Contrast
    The Rules of Life. The Rules of Life.
    Yourattitudeisyourlife. Yourattitudeisyourlife.
    Maximizeyouroptions. Maximizeyouroptions.
    Nevertakeanythingtooseriously. Nevertakeanythingtooseriously.
    Dontlettheseedsstopyoufrom Dontlettheseedsstopyoufrom
    enjoyingthewatermelon. enjoyingthewatermelon.
    Benice Benice
    Contrast
    Contrast
    SummaryofContrast
    Contrastonapagedrawsoureyestoit;oureyeslike
    contrast.
    Contrastcreatesaninterestinthepageifapageis
    interestingtolookat,itismorelikelytoberead.
    Contrastisanaidtotheorganizationoftheinformationon
    thepage.
    Addcontrastthroughyourtypefacechoices,linethickness,
    colors,shapes,sizes,space,etc.
    Dontbeawimp.Ifyouregoingtocontrast,doitwith
    strength.
    ReviewDontbeawimp!
    Dontbeafraidtocreateyourdesignwithplentyofblank
    spaceitsrestfortheeyesandthesoul.
    Dontbeafraidtobeasymmetrical,touncenteryour
    formatitoftenmakestheeffectstronger.
    Dontbeafraidtomakewordsverylargeorverysmall;
    dontbeafraidtospeakloudlyortospeakinawhisper.
    Dontbeafraidtomakeyourgraphicsveryboldorvery
    minimal,aslongastheresultcomplementsorreinforces
    yourdesignoryourattitude.
    Review

    Boring
    Review

    Proximity
    Review

    Alignment
    Review

    Repetition
    Review

    Contrast
    FourBasicPrinciples
    Proximity
    Alignment
    Repetition
    Contrast

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