E-COMMERCE AND ITS

TOOLS..

MADE BY: SHREYA MALIK -1611262

MUSKAN ARORA-1611263
BCOM 2ND SEMESTER..
 Ecommerce
overview
Electronic commerce or e-commerce is
the ability to perform transactions
involving the exchange of goods and
services between two or more parties
using electronic tools and techniques.
It involves:
Exchange of digitized information
Technology enabled transactions
Technology mediated relationships
Intra& inter organizational activities
 Use of e-
commerce
E-commerce is used for drawing innovations
in:
Electronic funds transfer- it is the
electronic exchange of money from
one account to another through
computer based systems
Supply chain management- it is the
management of a network of
interconnected businesses involved in
the ultimate provision of product and
services required by end consumers
Internet marketing- also known as
digital marketing, web marketing,
 Online transaction processing- it
refers to a class of systems that
facilitate and manage transaction-
oriented applications, typically for
data entry and retrieval transaction
processing.

Electronic data interchange(EDI)-It

is the structured transmission of
data between organizations by
electronic means.
Inventory management system-It is
primarily about specifying the size
and placement of stocked goods. It
 TOOLS OF E-
COMMERCE..
 WEB BASED TOOLS...
Internet -1st internet tool that enables
communication between millions of connected
computers worldwide Unlikeonline services which
are centrally controlled, by design, Internet is
decentralized. Each Internet computer, called ahost,
is independent. Operators can choose which
Internet services to use and whichlocal services to
make available to the global Internet community.
Remarkably, this anarchy by design works
exceedingly well. There are a variety of ways
toaccess the Internet. Most online services offer
access to some Internet services. It is also possible
to gain access through a commercialINTERNET
SERVICE PROVIDER {ISP}......
INTRANET AND EXTRANET- Anintranetis a set of
Internet services (for example a web server) inside
alocal network i.e. only accessible from
workstations of a local network, or rather a set of
well-defined networks that are invisible (or
inaccessible) from the outside. It involves the use of
Internet client-server standards (usingtcp or ip)
protocols such as, for example, the use of WEB
Here are some of the functions which may be provided by an
Intranet:
Access to information regarding the enterprise (bulletin board)
Access to technical documents
Search enginefor documentations
Staff roster
Project management ;decision-making aid, agenda, computer-
aided engineering
Electronic training
Discussion forum; distribution list; direct chat
Videoconference
Internet portal
Extranet - Anextranetis an extension of the information system of
the company to its partners located outside of the network.
Access to the extranet must be secured to the extent that the same
provides access to the information system for persons located
outside of the enterprise.
This might involve simple authentication (authentication via
username and password) or strong authentication (authentication
via acertificate). It is recommended to useHTTPS for all web pages
that are consulted from the outside to secure the transport
ofHTTPqueries and answers.
 SEARCH SPRING
SearchSpring Features:

Site Search for eCommerce - Supercharge the searching and browsing experience by allowing
your customers to filter and sort results off of product facets

Category Navigation - Allow shoppers to drill down through a hierarchy of navigational items
and at the same time filter those results

Automated SEO - Automatically create landing pages for your sites most popular long-term
search keywords/phrases

Site Search for Mobile - Deliver your catalog as a separate mobile site that is auto-generated
and powered by Intellisuggest

Merchandising - Take advantage of your sites real-estate and drive promotion awareness by
creating and managing campaigns
 World wide web - The Web, or World Wide
Web (W3), is asystem ofInternet
serversthatsupportspeciallyformatted
documents. The documents are formatted in
a markup language calledHTML(HyperText
Markup Language) that supports links to
other documents, as well asgraphics,
audio, and videoFILES...
This means you can jump from one
document to another simply
byclickingonhotspots. Not all Internet
servers are part of the World Wide Web.
There are several applicationscalledWeb
browsers that make it easy toaccess World
Wide Web, for egFIREFOXand MICROSOFT
INTERNET EXPLORER...
 ELECTRONIC
MAIL..
Electronic mail or e-mail-it is a method of
exchanging digital messages from one
author to one or more recipients Typically
the messages are notes entered from
thekeyboard .Mostmainframes
minicomputers;;andcomputer-networks
have an emailsystem. It is now vital as a
method of communicating internally and
externally with customers, suppliers and
partners. E-mail can be outbound and
inbound mail,inbound mails are sent from
customer to company requesting
information such as product specifications
and quotations ,outbound mails may be
used on an ad hoc basis or as a part of
 Blogs blogs are
online journals
that can be used
to share
information within
an organization in
an efficient and
dynamic style .In a
company ,blogs
can be used to
inform the
colleagues about a
new product or
methods of using
new technology. A
blog can have a
single author or
allow for multiple
contributors. A
feedback can also
be invited on your
 Really simple
syndication-also
known as Rich Site
Summary,RSS is a
format for delivering
regularly changing
web content. Many
news related sites,
online publishers
syndicate their
content as an RSS
feed to those people
who regularly use the
web ,allowing them
to stay informed by
retrieving the latest
content from
interested sites.
Yahoo search engine
 Emerging tools of e-
commerce
Mobile access devices-the Interactive digital television- In
mobile web refers to the use the technology oriented era ,
of world wide web from a television is used as a content
handheld mobile device, such delivery channel. Digital
as a smartphone or a feature broadcast applications and
phone connected to a mobile interactive internet services
network or wireless are converging to interactive
network ,laptops and tablets multimedia services for a broad
offering audience. The ITV content
Ease and convenience to evolved from video on
consumers demand , enhanced
TV,personalised TV news
Privacy ,personalised advertising
Location based services with ,interactive TV games and
the aid of GPS shows and many more facilities
But there are some drawbacks too Popular examples are Dish TV
such as and Tata Sky
Small screen size
Lack of windows (however bill
gate's Microsoft company has
overcome this drawback by
launching windows phone)
Slow speed
Broken pages
 Latest tools of e-
commerce
Google analytics-A free Zendesk Zendesk
service from Google that builds software for
enables Webmasters and
site owners to freely bettercustomer
access Web analytics data. relationship. It
Google Analytics tracks empowers
visitors through your site organizations to
and also tracks of the improvecustomer
performance of your
marketing campaigns. It engagementand
helps the e-commerce better understand
users in identifying their customers. It is
conversion tools within one of the best
the analytics knowing solutions for
about conversion process
customer support by
offering the company
facilities for customer
services at an
affordable price with
lowest plan of
$1/month. It is an
 SEARCH
ENGINE.
Search engine-Search engine
optimization, or SEO, has become a
major marketing tool for small online
companies in the early 21st century.
SEO is the development of a website
that achieves high results in popular
search engines such as Google and
Yahoo. Typically, Web search engines
work by sending out aspider to fetch
as many documents as possible.
Another program, called
anindexer,then reads these
documents and creates anindexbased
on the words contained in each
document. Each search engine uses
aproprietary algorithmto create its
 Wibiya Toolbar is a LiveChatis an online
multipurpose bar which customer service
appears at the bottom software with live
of the web page and support, help desk
provide lot many software andweb
options to the visitors. analytics
On a blog, it provide capabilities.Companie
separate boxes for s use LiveChat as
Translation,facebook asingle point of
fan page, Recent Posts, contact to manage
Twitter updates and from one software
then options to share allcustomer service
the post on different and online sales
social networking or activities that normally
bookmarking sites. are provided using
Wibiya Toolbar let the different channels
users free those (chat, email and social
spaces for other media) and multiple
purposes and tools. It also offers :
accommodate these real-timewebsite
boxes in single bar traffic monitoring,
 ZopIM...
ZopIMis a singularly
effective tool online
retailers can use to
personalize customer
experience by
engaging them in
quick chats.
It is easy to install
and once done, e-
tailers can talk to
their customers
anytime and from
anywhere over live
chat.
To take things to the
next level, ZopIM
comes with Google
Translate.
It is one of the best
 Mailchimp.
MailChimp is an intuitive
tool known for its ease-of-
use. You can use it to send
bulk emails and also track
orders that are generated
by your email campaigns.
Insights from these can
help you to better
segment the newsletters
and modify your content
strategy accordingly.
MailChimpis the market
leader when it comes to
email marketing software.
It has established itself as
thedont-look-anywhere-
elsechoice for online
retailers. According to the
MailChimps Holiday
Survey 2014, around
73% of its usersare from
 ABANDON
AID..
Abandon Aid will save you time and make
you money. A personalized email to
prospective customers is highly effective in
recovering orders and best when sent in a
timely manner.

Competing abandoned order recovery apps

ask you to choose between plans based on
how many emails you want to be sent.
Abandon Aid always offers unlimited emails
for every shop! Competing apps also ask you
to set up complicated and confusing
"campaigns" in order to start recovering
orders. Abandon Aid instead focuses on
recovering orders in the simplest and most
effective way possible.
SCOPE OF ECOMMERCE TOOLS
o The more complicated our challenges become,
the more varied the ecommerce marketing tools
we have access to. It can be confusing to know
which tool to use for which marketing challenge.
o However; ecommerce tools provide ease and
convenience to the internet friendly users in
buying and selling products, better
communication in the technology oriented era
where we have widely available internet services
at affordable rates.
THANK YOU