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    This study examined how millennials interact with news media through various platforms like social media. The researchers conducted surveys of 51 millennials and analyzed how frequently they use social media and check current events, and whether this differed by age (under 19 vs. over 19) or class year. Their results found a weak correlation between social media use and checking current events. Younger millennials used social media more frequently. But there was no difference in how lower and upper classmen used social media. Limitations included a small sample size, and recommendations were to conduct a larger, more generalized study using additional survey methods beyond online.

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    PP News

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    32 views8 pages
    This study examined how millennials interact with news media through various platforms like social media. The researchers conducted surveys of 51 millennials and analyzed how frequently they use social media and check current events, and whether this differed by age (under 19 vs. over 19) or class year. Their results found a weak correlation between social media use and checking current events. Younger millennials used social media more frequently. But there was no difference in how lower and upper classmen used social media. Limitations included a small sample size, and recommendations were to conduct a larger, more generalized study using additional survey methods beyond online.

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    This study examined how millennials interact with news media through various platforms like social media. The researchers conducted surveys of 51 millennials and analyzed how frequently they use social media and check current events, and whether this differed by age (under 19 vs. over 19) or class year. Their results found a weak correlation between social media use and checking current events. Younger millennials used social media more frequently. But there was no difference in how lower and upper classmen used social media. Limitations included a small sample size, and recommendations were to conduct a larger, more generalized study using additional survey methods beyond online.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    32 views8 pages

    PP News

    Uploaded by

    api-353184544
    This study examined how millennials interact with news media through various platforms like social media. The researchers conducted surveys of 51 millennials and analyzed how frequently they use social media and check current events, and whether this differed by age (under 19 vs. over 19) or class year. Their results found a weak correlation between social media use and checking current events. Younger millennials used social media more frequently. But there was no difference in how lower and upper classmen used social media. Limitations included a small sample size, and recommendations were to conduct a larger, more generalized study using additional survey methods beyond online.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    Millennial's

    Interaction
    With News
    Media
    Kyle Cousineau, Mary Ellen Riley,
    Andrea Regrut, Sarah Roti
    Purpose and Goal of Study

    What Platforms are used

    Why that platform is used

    Knowledge of current events


    Previous Studies
    The missing aspects of the research
    percent of participants actively reading the article rather
    than just the headlines and titles.
    What reasons beyond culture, values and beliefs that
    motivate news media consumption.
    What topics are in the highest demand for Millennials?
    RQs
    RQ1: Is there a correlation between the
    frequency that millennials use social media and
    how often they check up on current events?
    RQ 2: Is there a difference between millennials
    under the age of 19 and millennials over the
    age of 19 in terms of their frequency of
    checking social media?
    RQ3 Is there a difference between how lower
    classmen and upper classmen use social media
    for browsing or to communicate with their
    friends?
    RQ 4 Is there a correlation between the
    frequency that millennials use social media and
    the amount of interest millennials have in
    staying updated on current events?
    Results of Testing
    Correlation Test
    correlation value of .1091089451179962
    weak positive correlation between
    how often millennials use social media and how often they check up on current
    events
    T-Test
    P value that equals 0.0322
    3.22% chance that the difference between those over 19 and those under 19 is
    due to random chance
    >.05= statistically significant
    makes logical sense
    Chi-Square Test
    P=.6388
    is no correlation between how lower and upper classmen browse and
    communicate with friends on social media
    Methods
    Sample Size
    When trying to get an accurate sample size of 50 people,
    between the 4 of us we sent out 70 online surveys and
    received 51 responses leaving us with a 72.8 response rate.

    Sampling tech.
    For sampling methods we used an online tactic. Due to the
    fact that we emailed the class and other people that we used a
    non-random sampling method of convenience and snowball
    sampling.

    Constructs/variables
    Some of the variables that we used are age and social
    media sites used.
    Results/discussion/Practical
    implication - Sarah
    Correlation Test:
    There is little to no correlation between the numerical values of how often
    millennias use social media and how often they check current events
    T-Test:
    The results show that millennias under the age of 19 use social media more often than
    those over the age of 19.
    Chi Test:
    we cannot say that there is a difference between how lower classmen and
    upperclassmen use social media for browsing or if they use it to communicate with
    their friends.

    our results had some correlation to the studies presented in our literature review and
    along with those similarities came insightful differences as well.
    Limitations/recommendations for future
    study
    Some of the limitations that we found was that it was harder than
    we thought getting enough people to complete our survey

    We also had a smaller population so we could not generalize our


    findings.

    Our recommendations for future studies is to conduct a larger


    sample size so that they will be able to generalize their
    findings to a larger population.

    Another recommendation is to use more than online surveys


    because we found that more people will be willing to take the
    survey if you ask them in person.

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