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    Delivering Value Through Business Intelligence

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    goldenhunk
    The document discusses how businesses can use business intelligence (BI) tools to analyze data and gain insights. It provides examples of how three companies - eCourier, Cablecom, and Bryan Cave - used BI to improve customer satisfaction, predict customer churn, and optimize resource allocation. The document also outlines latest BI technologies like big data, predictive analytics, and cloud services and how they enable more advanced analysis and real-time insights compared to earlier BI solutions.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Delivering Value Through Business Intelligence

    Uploaded by

    goldenhunk
    323 views18 pages
    The document discusses how businesses can use business intelligence (BI) tools to analyze data and gain insights. It provides examples of how three companies - eCourier, Cablecom, and Bryan Cave - used BI to improve customer satisfaction, predict customer churn, and optimize resource allocation. The document also outlines latest BI technologies like big data, predictive analytics, and cloud services and how they enable more advanced analysis and real-time insights compared to earlier BI solutions.

    Original Description:

    Business Intelligent Proposition

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    The document discusses how businesses can use business intelligence (BI) tools to analyze data and gain insights. It provides examples of how three companies - eCourier, Cablecom, and Bryan Cave - used BI to improve customer satisfaction, predict customer churn, and optimize resource allocation. The document also outlines latest BI technologies like big data, predictive analytics, and cloud services and how they enable more advanced analysis and real-time insights compared to earlier BI solutions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    323 views18 pages

    Delivering Value Through Business Intelligence

    Uploaded by

    goldenhunk
    The document discusses how businesses can use business intelligence (BI) tools to analyze data and gain insights. It provides examples of how three companies - eCourier, Cablecom, and Bryan Cave - used BI to improve customer satisfaction, predict customer churn, and optimize resource allocation. The document also outlines latest BI technologies like big data, predictive analytics, and cloud services and how they enable more advanced analysis and real-time insights compared to earlier BI solutions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    Delivering value through

    business intelligence
    Case Study: eCourier, Cablecom, Bryan Cave

    1
    What is Business
    Intelligence (?)

    2
    3
    What is Business Intelligence (BI)
    Keywords: customers satisfaction
    Conservatives: surveys/polls, human analyst
    Avant-garde: business intelligence, data analyst

    BI refers to a variety of software applications used


    to analyze an organizations raw data
    Activities in BI: data mining, online analytical processing,
    querying, and reporting
    Use of BI: decision making, cut costs, and identify new
    business opportunities

    4
    5
    From data to Information on
    Demand

    Source: BI Masters Query & Reporting Basics IBM Corp.

    6
    7
    IT contributions in business success
    eCourier
    Online booking and tracking
    Using BI for data analysis of customers trend, interpret anomalies,
    and generate alert system
    Cablecom
    Online customers surveys
    Record and analyze statistical data to predict customers
    dissatisfaction period and alert company to take action on it
    Bryan Cave
    Allocate man power to balance profitability and hours leveraged
    Also provide real time budget, diversity dashboard

    8
    Learning from eCourier
    Why not all companies apply the same strategy?
    Low scale company
    No budget to develop the technology
    Target market population
    Human workforce inexpensive:
    Different set of skill is required
    Personal approach for customer

    9
    Learning from Cablecom
    Predictions of customers at risk of leaving
    Other actions could be taken:

    Give incentives, e.g. promotions, discounts


    With other partners, if any, give retaining packages
    If at best all effort to sustain customers have been
    done, at the least feasible point for company,
    letting customers leave is inevitable
    Being difficult
    Unrealistic demands

    10
    Learning from Bryan Cave
    Other professions can benefit from similar BI tool
    House contractors
    To allocate personnel and hours worked on each projects
    Architect, carpenter, handyman, interior & exterior designer, etc.
    Advertising agency
    To allocate personnel within each expertise field for a given
    project
    Different deliverables: print-out ad, media ad, etc.
    Creative team, market researcher, graphic designer, illustrators,
    production team, etc.

    11
    Latest BI Technologies - 1
    Big data, cloud services, predictive analytics, and
    data science
    Evolution of Self-service BI

    Self-service information for the masses delivered not


    through tools but through purpose-built interfaces and apps
    Replacement of enterprise applications to mobile
    apps.
    The Internet of Things (IoT) will create new

    opportunities for data visualization and real-time


    analysis predictive capabilities

    12
    Latest BI Technologies - 2
    The difference with the cases mentioned:
    New technologies are improvement from the existing system,
    Issue of data storage
    Reaction times
    Customization need
    Ability to run an even more complex algorithm, which came from
    progressing customers need and market competition
    Growing number of small to midsize businesses
    The need of simpler but still reliable system
    Back then, digital data was limited:
    Currently, data are abundant, from different platforms and
    unstandardized
    Analysis and data filtering are enhanced to limit which data are
    valuable for the purpose of companys BI

    13
    Gartner Hype Cycle 2013

    14
    15
    Back Ups

    16
    17
    Typical BI architecture

    18

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