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    Functional &amp Operational

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    amit8615
    Functional strategies are derived from business and corporate strategies and aim to allocate resources and coordinate functions to achieve objectives. Strategy implementation requires vertical and horizontal fit. Vertical fit means aligning functional strategies like marketing, finance, operations, and HR to create strategic advantages. Horizontal fit requires integrating operational activities to provide customer value. Effective implementation requires functional plans and policies to provide direction, ensure strategic decisions are implemented, and allow for control and coordination across functions. Financial plans cover sources and uses of funds, while marketing plans are based on the 4Ps of product, price, place, and promotion.

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    Functional &amp Operational

    Uploaded by

    amit8615
    49 views8 pages
    Functional strategies are derived from business and corporate strategies and aim to allocate resources and coordinate functions to achieve objectives. Strategy implementation requires vertical and horizontal fit. Vertical fit means aligning functional strategies like marketing, finance, operations, and HR to create strategic advantages. Horizontal fit requires integrating operational activities to provide customer value. Effective implementation requires functional plans and policies to provide direction, ensure strategic decisions are implemented, and allow for control and coordination across functions. Financial plans cover sources and uses of funds, while marketing plans are based on the 4Ps of product, price, place, and promotion.

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    Functional & Operational

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    Functional strategies are derived from business and corporate strategies and aim to allocate resources and coordinate functions to achieve objectives. Strategy implementation requires vertical and horizontal fit. Vertical fit means aligning functional strategies like marketing, finance, operations, and HR to create strategic advantages. Horizontal fit requires integrating operational activities to provide customer value. Effective implementation requires functional plans and policies to provide direction, ensure strategic decisions are implemented, and allow for control and coordination across functions. Financial plans cover sources and uses of funds, while marketing plans are based on the 4Ps of product, price, place, and promotion.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    49 views8 pages

    Functional &amp Operational

    Uploaded by

    amit8615
    Functional strategies are derived from business and corporate strategies and aim to allocate resources and coordinate functions to achieve objectives. Strategy implementation requires vertical and horizontal fit. Vertical fit means aligning functional strategies like marketing, finance, operations, and HR to create strategic advantages. Horizontal fit requires integrating operational activities to provide customer value. Effective implementation requires functional plans and policies to provide direction, ensure strategic decisions are implemented, and allow for control and coordination across functions. Financial plans cover sources and uses of funds, while marketing plans are based on the 4Ps of product, price, place, and promotion.

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    Download as ppt, pdf, or txt
    of 8

    PRESENTATION

    ON

    FUNCTIONAL AND
    OPERATIONAL
    IMPLEMENTATION
    FUNCTIONAL STRATEGIES
    Functional strategy deals with a relatively restricted plan which provide
    the objective for a Specific function ,for the allocation of resources
    among different operations within that functional Area and for
    enabling a coordination between them for an optimal contribution to
    the achievement of the business & corporate-level Objective.
    Functional strategies are derived from business & corporate level
    strategies & implement through functional & operational
    implementation.
    Strategy implementation is to align & fit the activities & capabilities of an
    organization with it’s strategies.

     To implementation &align the functional


    strategies two fit are there
    1. VERTICAL FIT
    2. HORIZONTAL FIT
    Vertical fit
    The consideration of vertical fit leads us to define functional strategies in term of
    their capability to contribute to the creation of a strategic advantage for the
    orgnisation .we have the following functional strategies
    Strategic marketing management means focusing on alignment of marketing
    management with in an orgnisation with it’s corporate & business strategies.
    Strategic financial management means focusing on alignment of Financial
    management with in an orgnisation with it’s corporate & business strategies. To
    gain a strategic advantage.
    Strategic operation management implies focusing on alignment of operation
    management with in an orgnisation with it’s corporate & business strategies to gain
    a strategic advantage.
    Strategic human resource management means focusing on the alignment of
    human resources management with in an orgnisation with it’s corporate & business
    strategies to gain a strategic advantage.
    Horizontal Fit
    horizontal fit means that there has to be an integration of the operation activity
    under taken to provide a product or service to a customer .these have to take place
    in course of operational implementation.
    Operation implementation is the approach adopted by an orgnisation to
    operational effectivness.when a orgnisation perform value –creating activity
    optimally and in a way which is better than it’s compititor,it result in operation
    effectiveness.
    FUNCTIONAL PLAN & POLICY

     FOR effective implementation, strategist have to provide


    directions to functional managers regarding the plan &
    policy to be adopted.
     Need of function plan & policies
     Function plan & policy are developed to ensure that
    1. The strategic decision are implemented by all part of org.
    2. .there is a basic availability for controlling activity in the
    different functional area of business.
    3. The time spend by functional manager on decision- making
    may be reduced as the plans lay down clearly what has to be
    done & the policies provided the discretionary fame work
    within which decision needed to be taken. ordination across
    the different function take place where necessary.
    Financial Plans and Policies

    The financial plan & policies of an orgnisation are related to the


    availabilty,usages,and management of funds
    Source of funds.
    Plan & policy related to the source of funds deals with
    Financing & capital mix decisions.
    Usages of fund
    Plan&policies related to the usages of fund deals with
    investment & assets-mix decision.
    Management of funds
    The major factor for which plans & policies related to the
    management of funds have to be made are :the system of
    finance,accounting,and budgeting ;management control
    system ;cash credit & risk management ,cost control,tax
    planing
    Marketing plan and policies

     Plan and policies related to marketing have to be formulated


    and implemented on the basis of 4Ps’ of marketing mix that is
     Product
     Price
     Place
     Promotion

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