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    PPT of Blenders - Pride

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    Deepanjan Sur
    Big Bazaar is India's largest hypermarket retail chain that offers consumers the lowest prices. It aims to be affordable for India's growing middle class. The document discusses Big Bazaar's operations, consumer behavior, comparisons to local kirana stores, and the 4P's of marketing - product, price, place, and promotion.

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    PPT of Blenders - Pride

    Uploaded by

    Deepanjan Sur
    14 views11 pages
    Big Bazaar is India's largest hypermarket retail chain that offers consumers the lowest prices. It aims to be affordable for India's growing middle class. The document discusses Big Bazaar's operations, consumer behavior, comparisons to local kirana stores, and the 4P's of marketing - product, price, place, and promotion.

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    22468091-Ppt-of-Blenders_pride.ppt

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    Big Bazaar is India's largest hypermarket retail chain that offers consumers the lowest prices. It aims to be affordable for India's growing middle class. The document discusses Big Bazaar's operations, consumer behavior, comparisons to local kirana stores, and the 4P's of marketing - product, price, place, and promotion.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    14 views11 pages

    PPT of Blenders - Pride

    Uploaded by

    Deepanjan Sur
    Big Bazaar is India's largest hypermarket retail chain that offers consumers the lowest prices. It aims to be affordable for India's growing middle class. The document discusses Big Bazaar's operations, consumer behavior, comparisons to local kirana stores, and the 4P's of marketing - product, price, place, and promotion.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    You are on page 1of 11

    Operations of Retail Store

    Big
    Bazaar

    INTRODUCTION TO RETAIL
    INDUSTRY
    Origin
    Meaning
    Fastest

    growth

    FOR THE GREAT INDIAN MIDDLE


    CLASS
    Cheapest price
    (Is se sasta aur
    achha kahi
    nahi)
    RLC

    Cash
    flow

    Growt
    h

    Maturity

    Decline

    Introductio
    n
    Time

    OBSERVATION
    Verticals inside the store relates
    to each category of product
    Unavailability of trolleys
    In house packaging
    Food Bazaar
    Cleanliness

    SABSE SASTA 3 DIN

    INTRODUCTION

    CONSUMER BEHAVIOUR
    Introduction
    Arrangement of stock
    Queue Buster
    Technology

    BIG BAZAAR vs KIRANA STORES

    Introduction
    4Ps

    PRODUCT
    BIG BAZAAR
    KIRANA
    STORES
    Variety
    Brand Option Products are
    limited
    Brand Choice

    PRICE
    BIG BAZAAR
    KIRANASTOR
    Low cost
    ES
    model
    Biased issue
    Discount
    Factors help to Discount
    keep low price Tight Margin

    PROMOTION
    BIG BAZAAR
    Promotional
    strategies

    Holistic
    advertisement
    Store oriented

    KIRANA STORES
    Negligible
    promotion

    No
    advertisement

    PROFITABILITY
    BIG BAZAAR
    Average
    sales
    Net Worth
    Profit After
    tax

    KIRANA STORES
    Average sales
    Margin Income
    Profit After tax

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