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    This document discusses the evolution and impacts of mass media. It begins by outlining the development of print media from newspapers to the telegraph, and then the rise of broadcast media like radio and television in the 1920s. It explores how media has influenced society, such as its impact on adolescent body image and career aspirations. The document also examines the manipulation of media and different theories about its role and functions in society.

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    Media

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    44 views9 pages
    This document discusses the evolution and impacts of mass media. It begins by outlining the development of print media from newspapers to the telegraph, and then the rise of broadcast media like radio and television in the 1920s. It explores how media has influenced society, such as its impact on adolescent body image and career aspirations. The document also examines the manipulation of media and different theories about its role and functions in society.

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    This document discusses the evolution and impacts of mass media. It begins by outlining the development of print media from newspapers to the telegraph, and then the rise of broadcast media like radio and television in the 1920s. It explores how media has influenced society, such as its impact on adolescent body image and career aspirations. The document also examines the manipulation of media and different theories about its role and functions in society.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    44 views9 pages

    Media

    Uploaded by

    api-342097393
    This document discusses the evolution and impacts of mass media. It begins by outlining the development of print media from newspapers to the telegraph, and then the rise of broadcast media like radio and television in the 1920s. It explores how media has influenced society, such as its impact on adolescent body image and career aspirations. The document also examines the manipulation of media and different theories about its role and functions in society.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Mass Media

    By

    Liheng Yang

    -The Evolution of Media


    -The Impacts of Media on the
    Society
    -Media Transparency and
    Manipulation

    Evolution
    Print Media
    - In the 19th centuries, the most dominant form is Print media
    which include newspapers, magazines, and books.
    The Federalist Papers was one of the first print media. It
    was published to promote the ratification of the Constitution.
    - The invention of telegraph revolutionized print media. It made
    it possible for newspapers to receive news from all over the
    world.

    Evolution
    Broadcast Media
    Broadcast medias range from radio, TV ,and Internet.
    In the 1920s, several manufacturers decided to mass-produce
    radio receivers for sale to the general public. As an incentive
    for people to buy radios, these same manufacturers created
    radio stations. That's why, for example, General Electric owns
    NBC.

    Evolution
    The Purpose of Media
    The purpose of Media initially was for politics only, from

    newspapers to radio. It wasnt until recent times that media


    like tv and internet offer people as a option of entertainment.
    In some countries like US, media companies are owned by
    cooperation (economic agenda) while in some other countries
    like China, there are government owned media (politic
    agenda).

    The Impacts of Media on the


    Society
    Productivity is not the only thing that modern media brings to

    human. Media post great impacts on many different aspects


    of peoples life
    Adolescents aged from 16 to 19 are greatly influenced by
    media on their body image. Medical staff plays a critical role
    on educating and helping them to develop healthy body
    images.

    The Impacts of Media on the


    Society
    Besides body image, media like tv greatly influence peoples

    occupational aspiration while playing a huge role for people in


    making their vocational decisions.
    Without media, issues like same-sex marriage, racial
    segregation could still remain unsolvable, however, modern
    media is not necessarily making a huge progress. One study
    demonstrates that over 3000 New Zealand commercials
    being studied, the majority of the racial minorities are still
    portrayed as their stereotypes.

    FunctionalistTheory
    Due to medias great influence on people from occupational

    aspiration to body image, media can be manipulated to fulfill


    societal need by shaping peoples mind. Television programs
    are able to draw peoples to certain issues like racial profiling
    or the significance of education. By raising peoples
    awareness, media, as one of the most important social
    institution are able to work harmoniously with the education
    system, politics etc

    Conflict Theory
    As previously mentioned, media in America is owned by cooperation.
    Those top one percent are able to influence the whole country by
    media manipulation. Thus, they can easily profit from it. A great
    example could be the rise of fast fashion industry. Beside body
    image, media like tv and internet also create fashion trend.
    Fashion are redefined everyday through the different outfits worn by
    celebrities. As a result, consumers are compelled to follow the trend
    and buy more outfits. While people are educated to work hard since
    childhood, media at the same time compel adult to spend harder.

    Work Cited

    Spurr, Shelley, Lois Berry, and Keith Walker. "Exploring


    Adolescent Views Of Body Image: The Influence Of Media."
    Issues In Comprehensive Pediatric Nursing 36.1/2 (2013): 17-36.
    Academic Search Premier. Web. 26 Nov. 2016

    Gehrau, Volker, Tim Brggemann, and Jutta Handrup. "Media


    And Occupational Aspirations: The Effect Of Television On
    Career Aspirations Of Adolescents." Journal Of Broadcasting &
    Electronic Media 60.3 (2016): 465-483. Academic Search
    Premier. Web. 26 Nov. 2016.

    Rubie-Davies, Christine M., Sabrina Liu, and Kai-Chi Katie Lee.


    "Watching Each Other: Portrayals Of Gender And Ethnicity In
    Television Advertisements." Journal Of Social Psychology 153.2
    (2013): 175-195. Academic Search Premier. Web. 26 Nov. 2016.

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