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    Cadbury Brand Audit

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    Asem Al Saied Suliman
    This document outlines an audit of the Cadbury brand. It includes sections on the brand's background, history, inventory, marketing mix (4Ps), brand persona, associations, personality, competitors' personalities, alignment with target markets, and recommendations. The brand was founded in 1824 and acquired by Mondelez in 2010. It analyzes Cadbury's logo, characters, products, pricing, placement, and promotion strategies. Brand personality assessments and mental maps are provided for different personas. A brand charter compares Cadbury to competitors Hershey's and Ghirardelli. Recommendations include developing a CadburyLand theme park and hosting the world's largest Easter egg hunt.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Cadbury Brand Audit

    Uploaded by

    Asem Al Saied Suliman
    397 views25 pages
    This document outlines an audit of the Cadbury brand. It includes sections on the brand's background, history, inventory, marketing mix (4Ps), brand persona, associations, personality, competitors' personalities, alignment with target markets, and recommendations. The brand was founded in 1824 and acquired by Mondelez in 2010. It analyzes Cadbury's logo, characters, products, pricing, placement, and promotion strategies. Brand personality assessments and mental maps are provided for different personas. A brand charter compares Cadbury to competitors Hershey's and Ghirardelli. Recommendations include developing a CadburyLand theme park and hosting the world's largest Easter egg hunt.

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    Cadbury Brand Audit powerpoint presentation

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    This document outlines an audit of the Cadbury brand. It includes sections on the brand's background, history, inventory, marketing mix (4Ps), brand persona, associations, personality, competitors' personalities, alignment with target markets, and recommendations. The brand was founded in 1824 and acquired by Mondelez in 2010. It analyzes Cadbury's logo, characters, products, pricing, placement, and promotion strategies. Brand personality assessments and mental maps are provided for different personas. A brand charter compares Cadbury to competitors Hershey's and Ghirardelli. Recommendations include developing a CadburyLand theme park and hosting the world's largest Easter egg hunt.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    397 views25 pages

    Cadbury Brand Audit

    Uploaded by

    Asem Al Saied Suliman
    This document outlines an audit of the Cadbury brand. It includes sections on the brand's background, history, inventory, marketing mix (4Ps), brand persona, associations, personality, competitors' personalities, alignment with target markets, and recommendations. The brand was founded in 1824 and acquired by Mondelez in 2010. It analyzes Cadbury's logo, characters, products, pricing, placement, and promotion strategies. Brand personality assessments and mental maps are provided for different personas. A brand charter compares Cadbury to competitors Hershey's and Ghirardelli. Recommendations include developing a CadburyLand theme park and hosting the world's largest Easter egg hunt.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    At a glance
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    The document covers an in-depth brand audit of Cadbury including its history, brand elements, personality, competitors and recommendations.

    The agenda covers brand background, history, inventory, 4Ps of marketing, brand persona, exploratory, core associations, mantra, personality and that of competitors in relation to the target market and brand charter.

    The elements covered under brand inventory include the logo, slogans and characters.

    CADBURY BRAND

    AUDIT
    Alen, Ruchi, Asem, Joseph

    AGENDA
    1.
    2.
    3.
    4.
    5.
    6.
    7.
    8.
    9.
    10.
    11.
    12.
    13.

    Brand Background
    Brand History
    Brand Inventory
    4ps
    Brand Persona
    Brand Exploratory
    Core Brand Associations
    Brand Mantra
    Brand Personality
    Brand Personality of Competitors
    Brand Personality vs Target Market
    Brand Charter
    Recommendations

    BRAND BACKGROUND

    BRAND HISTORY

    Company founded 1824

    2010 Acquired by Mondelez

    BRAND INVENTORY-LOGO

    Slogans
    a glass and a half of milk in every
    bar
    Taste like this feels

    BRAND INVENTORYCHARACTERS

    4PS PRODUCT
    Cadbury

    Bars

    Bags and
    boxes

    Vegetarian

    Drinks

    4PS-PRICE

    4PS- PLACE/ DISTRIBUTION

    4PS- PROMOTION

    BRAND PERSONA
    Meghan
    Fashion Designer
    Melbourne Australia

    MENTAL MAP
    Relaxation

    Friends

    Reliable

    Down to
    Earth

    Happy

    Comforting

    Indulgent

    BRAND PERSONA
    Sarah
    Third Grade Student
    New Jersey

    MENTAL MAP
    Fun

    Special
    Occassions

    Innocence

    Friends &
    Family

    Sweet

    Self Indulgent

    CORE BRAND ASSOCIATION

    BRAND MANTRA
    Adding Sweetness to your life

    Brand/Modifier

    Cadbury

    Emotional Descriptive Brand


    Modifier
    Modifier Function
    Delightful

    Indulgent

    Euphoria

    BRAND PERSONALITY
    Sincerity

    Down to Earth
    Wholesome
    Honest
    Cheerful

    BRAND PERSONALITY

    Hershey's

    Ghirardelli

    Competence
    Reliable Intelligent
    Successful

    Sophistication
    Upper class Charming

    BRAND PERSONALITY VS
    TARGET CUSTOMERS

    BRAND CHARTER

    Cadbury Vs Hershey

    Cadbury vs Ghirardelli

    RECCOMENDATION

    CadburyLand

    RECOMMENDATION

    Worlds Largest Easter Egg Hunt

    WORK CITED

    http://www.mondelezinternational.com/~/media/MondelezCorporate/Uploads
    /downloads/cadbury_Fact_Sheet.pdf

    https://www.cadbury.co.uk/the-story

    http://news.bbc.co.uk/2/hi/uk_news/england/8467489.stm

    Cadbury World: a case study: an overview of Cadbury World, its origins,


    history, and operations. Cadbury. 2009. Pgs. 1-16.
    https://www.cadburyworld.co.uk/~/media/cadburyworld2015/en/images/
    content/press/cadburyworldcasestudy.pdf
    .
    Gates, Katherine. Cadbury. Prezi. 8 October 2012. accessed October 19,
    2016. https://prezi.com/i4fekwq4ox8y/cadbury/.
    Gorilla (advertisement). Wikipedia: The free encyclopedia. Retrieved
    12/1/16. https://en.wikipedia.org/wiki/Gorilla_(advertisement) .
    Lin, Derrick. New Cadbury Dairy Milk Branding. Packaging of the World.
    12/09/13. Retreived 12/1/16.
    http://www.packagingoftheworld.com/2013/12/new-cadbury-dairy-milkbranding.html

    WORK CITED- CONTINUED

    The Story. Cadbury. Retreived 12/1/16.


    https://www.cadbury.co.uk/the-story.
    Wasif5. Distribution Strategy: number of
    channel levels: Cadbury is using multi channel.
    Andhra Univeristy. Retrieved 12/1/16.
    https://www.coursehero.com/file/p64in8d/Distr
    ibution-Strategy-Number-of-channel-levels-Cad
    bury-is-using-multi-channel/
    .
    What different types of pricing techniques are
    available to Cadbury?. Marked by Teachers: part
    of the student group room. Retrieved 12/1/16.
    http://www.markedbyteachers.com/as-and-a-leve

    QUESTIONS?

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