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    Knowing The Product

    Uploaded by

    Precious Vercaza Del Rosario
    This document provides information about Coca-Cola, the most popular soft drink in the world. It describes Coca-Cola's origins in 1886 in Atlanta, Georgia, and how it grew to be sold across the United States by the late 1800s. The document also lists Coca-Cola's competitors in the Philippines, which include direct competitors like Pepsi and indirect competitors like juices and energy drinks. It provides details on Coca-Cola's price variants in the Philippines and the global competitors of The Coca-Cola Company.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Knowing The Product

    Uploaded by

    Precious Vercaza Del Rosario
    52 views12 pages
    This document provides information about Coca-Cola, the most popular soft drink in the world. It describes Coca-Cola's origins in 1886 in Atlanta, Georgia, and how it grew to be sold across the United States by the late 1800s. The document also lists Coca-Cola's competitors in the Philippines, which include direct competitors like Pepsi and indirect competitors like juices and energy drinks. It provides details on Coca-Cola's price variants in the Philippines and the global competitors of The Coca-Cola Company.

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    Original Title

    Knowing the Product

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    This document provides information about Coca-Cola, the most popular soft drink in the world. It describes Coca-Cola's origins in 1886 in Atlanta, Georgia, and how it grew to be sold across the United States by the late 1800s. The document also lists Coca-Cola's competitors in the Philippines, which include direct competitors like Pepsi and indirect competitors like juices and energy drinks. It provides details on Coca-Cola's price variants in the Philippines and the global competitors of The Coca-Cola Company.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    52 views12 pages

    Knowing The Product

    Uploaded by

    Precious Vercaza Del Rosario
    This document provides information about Coca-Cola, the most popular soft drink in the world. It describes Coca-Cola's origins in 1886 in Atlanta, Georgia, and how it grew to be sold across the United States by the late 1800s. The document also lists Coca-Cola's competitors in the Philippines, which include direct competitors like Pepsi and indirect competitors like juices and energy drinks. It provides details on Coca-Cola's price variants in the Philippines and the global competitors of The Coca-Cola Company.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    IV.

    KNOWING THE
    PRODUCT
    IV. KNOWING

    Codilan, Jamie Jen


    Dacquel, Edryl Ryan
    Decio, Conyvie
    Del Rosario, Rick Abram
    Dela Cruz, Carl Joshep
    Dela Pea, Sarah
    Dimaano, Erik Merjin

    SOURCES OF
    INFORMATION TO LEARN
    ABOUT YOUR PRODUCTS
    OR SERVICES
    Your experiences using the product
    Product Literatures
    Manuals, Brochures, Catalogs,
    Billboard Advertisements
    Online Forums
    Feedback
    Sales Training Sessions/Programs
    Trade and Industry Publications
    Internet/ Website of your Product
    Other salesman

    WHAT YOU SHOULD


    KNOW ABOUT YOUR
    What your products/services
    do.
    PRODUCT
    What they can't do (or aren't).
    What your competitor's product/service can and cannot do.
    Trends in the marketplace that can/will impact your sales
    and/or customer perceptions.
    How to use the product
    Price
    Features
    Variants
    Benefits
    Advantages and Disadvantages
    Strength and Weaknesses
    Competitors
    Labels (Manufacturing Date, Expiration Date, etc.)
    Style, colors, models available
    Contents of the Product
    Servicing, Warranty and Repair Information

    TURNING PRODUCT
    FEATURES INTO
    BENEFITS

    Product features

    Possible benefits for your customer


    It will meet your needs and save you time
    Its purpose
    and money
    It is easy to use so you won't be frustrated
    How it works
    by complicated features
    It supports local industry and helps the
    How it is developed or manufactured
    environment
    How it is checked for quality
    You can be confident it will work
    You don't have to worry about delivery; we
    How it is delivered
    organize that for you
    You can be assured that if it needs
    How it is maintained and serviced
    maintenance, we will take care of it for
    you
    You can be confident that if it has any
    How long it is likely to last (including any
    problems we will fix it or replace it while
    warranties)
    under warranty
    Its price
    You can comfortably afford it
    You can base your decision on the good
    How it compares to similar products the
    reputation our business has earned for
    business offers
    selling other well-regarded products
    You are receiving quality and value for
    How it compares to competitors' products
    money
    Its strengths and limitations (the capability
    You are buying a product that is wellof the product to deliver benefits to
    matched to your particular needs

    BENEFITS OF
    KNOWING THE
    PROUCT YOU SELL

    Strengthens
    communication skills
    Boosts enthusiasm
    Grows confidence
    Assists in Answering
    Objections
    INCREASE THE SALES

    PRODUCT:
    COCA-COLA

    PRODUCT
    DESCRIPTION
    Coca-Cola is the most popular and biggestselling soft drink in history, as well as one of
    the most recognizable brands in the world.
    Created in 1886 in Atlanta, Georgia, by Dr.
    John S. Pemberton,Coca-Cola was first
    offered as a fountain beverage at Jacob's
    Pharmacy by mixingCoca-Colasyrup with
    carbonated water.
    Coca-Colawas patented in 1887, registered
    as a trademark in 1893 and by 1895 it was
    being sold in every state and territory in the
    United States.
    In 1899, TheCoca-ColaCompany began
    franchised bottling operations in the United
    States and in 1906 bottling operations
    forCoca-Colabegan to expand

    PRODUCT LABEL

    PRODUCT
    VARIANTS:

    PRICE: (SRP)
    Coke MISMO
    P10.00srp
    Coke KASALO
    P15.00srp
    Coke 1.5ml
    P47.00srp
    Coke in CAN
    P64.50srp

    COMPETITORS OF COCA-COLA
    (IN THE PHILIPPINES)
    Direct: Pepsi, Pop Cola, RC
    Cola, Sarsi
    Indirect: Juices (C2,
    Nestea), Energy Drinks
    (Cobra, Samurai), Milk Tea
    and Water)

    COMPETITORS OF
    COCA-COLA COMPANY:
    PepsiCo,
    Dr. Pepper Snapple
    Inc.,
    Monster Beverage
    Corp.,
    Suntory Beverage &
    Food Ltd.

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