Atlantic Records was founded in 1947 and has since evolved with technology to reach wider audiences. It helped popularize new genres like rhythm and blues and was one of the first to distribute music through vinyl records. Today, Atlantic Records uses diverse marketing strategies on social media and partnerships and distributes music globally through digital platforms. Case studies of Ed Sheeran and Christina Perri found their music exposure in movies and social media helped make them famous international artists.
Atlantic Records was founded in 1947 and has since evolved with technology to reach wider audiences. It helped popularize new genres like rhythm and blues and was one of the first to distribute music through vinyl records. Today, Atlantic Records uses diverse marketing strategies on social media and partnerships and distributes music globally through digital platforms. Case studies of Ed Sheeran and Christina Perri found their music exposure in movies and social media helped make them famous international artists.
Atlantic Records was founded in 1947 and has since evolved with technology to reach wider audiences. It helped popularize new genres like rhythm and blues and was one of the first to distribute music through vinyl records. Today, Atlantic Records uses diverse marketing strategies on social media and partnerships and distributes music globally through digital platforms. Case studies of Ed Sheeran and Christina Perri found their music exposure in movies and social media helped make them famous international artists.
Atlantic Records was founded in 1947 and has since evolved with technology to reach wider audiences. It helped popularize new genres like rhythm and blues and was one of the first to distribute music through vinyl records. Today, Atlantic Records uses diverse marketing strategies on social media and partnerships and distributes music globally through digital platforms. Case studies of Ed Sheeran and Christina Perri found their music exposure in movies and social media helped make them famous international artists.
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Music Video Case Study
By: Pia Saurbier
History Atlantic Records company (Warner Music Group) Founded in 1947 Herb Abramson created the company By 1954 it had released various big hits Drinking Wine -In 1976 the Warner Music company bought it which expanded the overall audiences reached - In 2004 Atlantic Records joined with Elektra Records to create Atlantic Records Group
Current chairman: Craig Kallman
Atlantic's first batch of recordings were issued in late January 1948, and including That Old Black Magic Atlantic faced a serious challenge in late 1947 where all recordings of union musicians were banned; this process lasted for about a year
Company Info
Technology and Evolution
After the new genre rhythm and blues was released, this company created a whole new audience in the music industry Technologies such as the vinyl LPS finally for the first time brought music to the homes of those listening Also created fan base rich internet application where listeners could discuss music they liked from their desktops for the first time without using the internet.
Audiences reached through
Technology
Marketing Strategies Different artists use different publication methods including : Facebook Twitter Instagram Snap chat YouTube Movie exposure (song is showcased in new movie)
Another common marketing practice
includes pairing up new artists with more experienced ones so they get recognition and an immediate audience Concert collaborations
Diversification and convergence Partnered with Doritos to create a usergenerated commercial for the Super Bowl 2014 to reach another audience and create a new outlook for the brand name Collaborated with Glow motion technologies to give people glow up bracelets to take to concerts YouTube channel for this label has released a diverse amount of material from a plethora amount of artists.
Productions Older artists that made the label so famous: ABBA, Aretha Franklin, Led Zeppelin, Phil Collins, Ray Charles, The Blues Brothers, and The Rolling Stones. Their most recent and famous artists include: Ed Sheeran, Flo Rida, Bruno Mars, Jason Mraz, Skrillex, and Marina & the Diamonds.
Distribution Practices Both in the US (Atlantic records company) and on an international scale (Warner Music Group) Began with compact disks and now distribute music on a large scale through modern technology and social media
ase study: Ed Sheeran
Ownership: Warner Music Distribution and Marketing: Social media (YouTube) Singer/songwriter Performs internationally 6 time platinum winner in the UK Made guest appearance in Taylor Swifts concert in 2012 and performed A team which became his first big hit
Marketing His music is different to other artists due to his marketing. He writes his own music and keeps his music videos very simple and organic so the audience can connect with him on a personal level Markets songs by creating albums that run in certain themes ;for example love Exchange Music is now being shown and played on a global and international scale thanks to the variety of social media
What made him famous?
Here is a link to one of the songs that made Ed Sheeran the famous Artist he is today https://www.youtube.com/watch?v=lp EO5I60KA Thinking Out Loud cover picture:
Famous Lyrics
Case study: Christina Perri
Ownership: Warner Music Distribution and marketing: Social Media MOVIE EXPOSURE: Twilight A thousand Years Gained exposure from So you think you can dance - Combined concert with Demi Lovato in 2014 concert and had toured internationally for exposure on the global scale
Marketing Major marketing points included her exposure in the twilight movie where she sang A thousand Years From that point forward she gained exposure and reached an audience on the global scale Exchange: publicity from different audeinces and age groups was accessed through advertising her new song and her social media
What made her famous?
Here is a link to the song that made Christina Perri famous: https://www.youtube.com/watch?v= rtOvBOTyX00 A thousand Years cover picture:
