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    Business Administration: Presented By: Vaidyula Sowmya Sy - Bcom

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    Farida Mandviwala
    Marketing control refers to controlling all marketing and sales activities to achieve sales targets and reduce costs. The objectives of marketing control are to control selling costs, maintain balance among marketing activities and sales areas, oversee salesperson performance, and ensure sales planning is effective. Marketing control is important because it allows activities to follow schedules, compares results to targets, oversees salesperson activities, improves marketing efficiency, and strengthens the firm's goodwill. The process of marketing control establishes performance standards, gathers data on performance through reports, analyzes performance, and takes corrective measures such as changing efforts, resources, or standards.

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    Business Administration: Presented By: Vaidyula Sowmya Sy - Bcom

    Uploaded by

    Farida Mandviwala
    38 views11 pages
    Marketing control refers to controlling all marketing and sales activities to achieve sales targets and reduce costs. The objectives of marketing control are to control selling costs, maintain balance among marketing activities and sales areas, oversee salesperson performance, and ensure sales planning is effective. Marketing control is important because it allows activities to follow schedules, compares results to targets, oversees salesperson activities, improves marketing efficiency, and strengthens the firm's goodwill. The process of marketing control establishes performance standards, gathers data on performance through reports, analyzes performance, and takes corrective measures such as changing efforts, resources, or standards.

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    Marketing control

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    Marketing Control

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    Marketing control refers to controlling all marketing and sales activities to achieve sales targets and reduce costs. The objectives of marketing control are to control selling costs, maintain balance among marketing activities and sales areas, oversee salesperson performance, and ensure sales planning is effective. Marketing control is important because it allows activities to follow schedules, compares results to targets, oversees salesperson activities, improves marketing efficiency, and strengthens the firm's goodwill. The process of marketing control establishes performance standards, gathers data on performance through reports, analyzes performance, and takes corrective measures such as changing efforts, resources, or standards.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    38 views11 pages

    Business Administration: Presented By: Vaidyula Sowmya Sy - Bcom

    Uploaded by

    Farida Mandviwala
    Marketing control refers to controlling all marketing and sales activities to achieve sales targets and reduce costs. The objectives of marketing control are to control selling costs, maintain balance among marketing activities and sales areas, oversee salesperson performance, and ensure sales planning is effective. Marketing control is important because it allows activities to follow schedules, compares results to targets, oversees salesperson activities, improves marketing efficiency, and strengthens the firm's goodwill. The process of marketing control establishes performance standards, gathers data on performance through reports, analyzes performance, and takes corrective measures such as changing efforts, resources, or standards.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    BUSINESS

    ADMINISTRATION
    Presented by: Vaidyula Sowmya
    Sy.Bcom

    What IS MARKETING
    CONTROL ?

    MEANING:
    Marketing control refers to the
    control over every activity related to
    marketing and sales.
    The main objective of marketing
    control is to
    achieve sales target, to reduce
    selling costs,
    to maintain
    equilibrium in activities, etc.

    MARKETING AUDIT:
    The method used for controlling marketing
    in its totality, instead of controlling its
    components separately one by one is
    known as marketing audit.

    OBJECTIVES OF MARKETING
    CONTROL:
    Control over selling costs
    Maintaining equilibrium in marketing
    activities
    Maintaining equilibrium among
    different sales areas
    Control over performance of
    salesman
    To make sales planning effective

    IMPORTANCE OF MARKETING
    CONTROL:
    Sales activity to be undertaken as per
    schedule
    To compare the results of sales activity
    with targets
    Strict control over the activities of
    salesman
    Efficiency of the whole marketing
    organization of the firm
    Strengthen the goodwill of the firm
    Proper choice of distribution channel

    PROCESS OF MARKETING
    CONTROL:
    A) Establishing Standards of
    Performance:
    i) Standards of sales volume
    ii) Standards of sales expenditure
    iii) Standard for share in market
    iv) Standards of profit

    B) Gathering Data on Performance:


    i) Personal observation
    ii) Oral reports
    iii) Written reports
    C) Analysing Performance

    D) Taking Corrective Measures:


    i) Changes in sales efforts
    ii) Augmenting resources
    iii) Changes in standards

    THANK YOU

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