Scribd Logo
Upload

Welcome to Scribd!

  • 393 views

    Muji Presentation FO Final

    Uploaded by

    Shweta Pathak
    Muji is a Japanese retail company known for its "no-brand" products and minimalist design aesthetic. It began in 1980 as a generic brand produced by The Seiyu supermarket chain, offering good quality, unbranded products at low prices. Muji now sells over 7,000 products across categories like clothing, home goods, stationery and more. Their success comes from word-of-mouth around high-quality, simple and affordable design. Muji operates internationally with over 300 stores globally.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Muji Presentation FO Final

    Uploaded by

    Shweta Pathak
    393 views36 pages
    Muji is a Japanese retail company known for its "no-brand" products and minimalist design aesthetic. It began in 1980 as a generic brand produced by The Seiyu supermarket chain, offering good quality, unbranded products at low prices. Muji now sells over 7,000 products across categories like clothing, home goods, stationery and more. Their success comes from word-of-mouth around high-quality, simple and affordable design. Muji operates internationally with over 300 stores globally.

    Original Description:

    good info

    Original Title

    Muji Presentation FO Final PPT

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Muji is a Japanese retail company known for its "no-brand" products and minimalist design aesthetic. It began in 1980 as a generic brand produced by The Seiyu supermarket chain, offering good quality, unbranded products at low prices. Muji now sells over 7,000 products across categories like clothing, home goods, stationery and more. Their success comes from word-of-mouth around high-quality, simple and affordable design. Muji operates internationally with over 300 stores globally.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    393 views36 pages

    Muji Presentation FO Final

    Uploaded by

    Shweta Pathak
    Muji is a Japanese retail company known for its "no-brand" products and minimalist design aesthetic. It began in 1980 as a generic brand produced by The Seiyu supermarket chain, offering good quality, unbranded products at low prices. Muji now sells over 7,000 products across categories like clothing, home goods, stationery and more. Their success comes from word-of-mouth around high-quality, simple and affordable design. Muji operates internationally with over 300 stores globally.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 36

    WHAT IS MUJI?

    The name Muji is


    derived from the
    first part
    ofMujirushi
    Ryhin,
    translated asNo
    Brand Quality
    Goods

    No-brand
    BRAND
    No-brand
    BRAND

    (generic brand)
    Muji'sno-brandstrategy
    Muji'sno-brandstrategy means that little
    means that little money is spent on
    money
    is
    spent
    on
    advertisement
    or
    advertisement or classical marketing, and
    classical
    marketing,
    Muji's success
    is attributed
    to word of mouth,

    Muji's shopping
    no-brandexperience
    strategy and
    alsothe
    means
    a simple
    anti- its
    brand movement.
    Muji's no-brand
    strategywho
    products
    are attractive
    to customers
    also
    means
    its products
    are attractive
    to
    prefer
    unbranded
    products
    for aesthetic
    customers who prefer
    unbranded products for
    reasons.
    aesthetic reasons, and because it provides an

    it provides an alternative to traditional


    alternative to traditional branded products.
    branded products

    HISTORY
    Mujirushi (no-brand) Ryhin
    (quality goods) began as a
    product brand of the
    supermarket chainThe Seiyu,
    Ltd. in December 1980.
    The Mujirushi Ryhin product
    range was developed to offer
    cheap good quality products
    and were marketed using the

    Muji started with 40 products during the 1980s, their products


    range from stationery, and clothing for men and women, to food
    items and major kitchen appliances and has even included an
    automobile.
    Its primary business includes Caf Muji, Meal Muji, Muji
    Campsite, florist and home furnishing; the company has also
    engaged in architectural project such as the Muji houses.
    By the end of the 2000s, Muji sells more than 7,000 products.

    Design
    oMuji is known for its distinctive
    design, which is continued
    throughout its more than 7,000
    products. Commentators have
    described Muji's design style as
    havingmundanity,being "nofrills", being "minimalist.and as
    "Bauhaus-style".
    oMuji product design,
    andbrandidentity, is based
    around the selection of
    materials, a

    MUJI
    product
    s

    CLOTHIN
    G

    FOOTWE
    ARS

    COSMETI
    CS

    GROCERY

    FURNITURE

    STATIONA
    RY

    UTENSILS

    COUNTRIES OF
    OPERATION

    In addition to its large and small retail outlets inJapan, Ryohin Keikaku
    has three factory outlets atOsaka,GotenbaandFukuoka.[10]
    In Japan, Ryohin Keikaku has directly operated 284 stores and supplies
    117 outlets, as of January 2016.[11]
    There are 303 International retail outlets as of January 2016 which
    includeUK(12),France(12),Italy(9),Germany
    (8),Ireland(1),Sweden(7),Norway(4),Spain(6),

    Turkey(2),Poland(1),Portugal(1),United States
    (10),Canada(2),Hong Kong(14),Singapore(10),
    Malaysia(5),South Korea(14),Mainland China
    (128),Taiwan(41),Thailand(12),Australia(2),
    Indonesia(2),Philippines(7),Kuwait(1),UAE(3),I
    ndia(1)

    Some of the
    designers
    Naoto
    Fukasawa
    Jasper
    Morrison
    James Irvine
    Sam Hecht
    Konstantin
    Gri

    Design
    Awards
    In 2005 Muji was awarded five gold
    product design awards by the
    International Forum DesigninGermany.
    [7]

    In 2006 Muji held its first international


    design competition, Muji Award 01.[7]In
    2007 Chen Jiaojiao published a book on
    Muji design and brand entitled

    PRESENTED
    BY:TANYA PIPRI
    SONI GOYAL
    URJA VERMA

    You might also like