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    Marc - Environment Scanning & Opportunity Identification

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    Marc - Environment Scanning & Opportunity Identification

    Uploaded by

    mkharish24
    68 views24 pages
    power point presentation

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    Marc_Environment Scanning & Opportunity Identification

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    power point presentation

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    68 views24 pages

    Marc - Environment Scanning & Opportunity Identification

    Uploaded by

    mkharish24
    power point presentation

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 24

    Environment Scanning,

    Opportunity Identification &


    Developing Viable Business Models

    Dr. S. Jeyavelu, Fellow IIM Ahmedabad


    Organization & Leadership Consultant

    Dr. S. Jeyavelu

    Introduction

    Introduction
    Environmental Scanning
    Opportunity Identification
    Developing Viable Business Models
    Summary & Conclusion

    Dr. S. Jeyavelu

    Why do you want to be an


    entrepreneur?

    Dr. S. Jeyavelu

    Some Entrepreneurs

    Narayanamurthy
    Sunil Mittal
    Dhirubhai Ambani
    Lakshmi Mittal
    Kalanithi Maran
    CK Ranganathan /
    Chinni Krishnan

    Captain Gopinath
    Dr. Pratap Reddy
    Kiran MajumdarShaw
    Sabeer Bhatia
    Pranoy Roy

    Dr. S. Jeyavelu

    Entrepreneurs?

    Chancellor GV?
    Verghese Kurian?
    Muhammad Yunus?
    Dr. Govindappa
    Venkaraswamy?
    SriSri Ravishankar?
    Baba Ramdev?

    Ratan Tata
    Azim Premji
    Mukesh Ambani
    Anil Ambani

    Dr. S. Jeyavelu

    Exercise

    Dr. S. Jeyavelu

    Environment Scanning
    Unsatisfied Need
    Emerging Trends
    Technological
    Innovations

    Self Awareness
    Tracking ones own
    experience
    Keeping eyes open
    Consciously tracking
    trends
    Following Innovations

    Dr. S. Jeyavelu

    Exercise

    Dr. S. Jeyavelu

    Opportunity Identification
    Business perspective
    Value orientation
    Visualisation

    Data collection
    Logical thinking
    Critical thinking
    Back of the envelope
    calculations
    Search
    Networks

    Dr. S. Jeyavelu

    Your Mother is a Good Cook and


    She Wants to Start a Business,
    What should she do?

    Dr. S. Jeyavelu

    Exercise

    Dr. S. Jeyavelu

    Business Models
    A Business Model Describes How an
    Organization Creates and Delivers Value.

    Dr. S. Jeyavelu

    Business Model
    A Business Model Includes
    The Value Proposition, i.e. product / service
    The Target Customer Segment
    Process of Delivering Value
    Revenue Model
    Infrastructure

    Dr. S. Jeyavelu

    The Value Proposition

    Define The Product / Service


    Can You Differentiate?
    Is There Value to Customers?
    Innovation
    Product Innovation
    Process Innovation
    Business Model Innovation
    Dr. S. Jeyavelu

    The Target Customer Segment


    Define the Target Customer Segment
    Decide The Distribution Channel
    Choose Nature of Customer Relationships

    Dr. S. Jeyavelu

    Process of Delivering Value

    Choice of Internal Organization


    Marketing
    Distribution Channel
    Supply Chain

    Dr. S. Jeyavelu

    Revenue Model
    Define The Revenue Model
    Where Do You Get Your Money From?
    From Sales or Service
    One time or repeat or subscription
    From user or somebody else

    Dr. S. Jeyavelu

    Infrastructure

    Resources Required
    Capital Costs
    Time to Start
    Lockin Period
    Break Even

    Dr. S. Jeyavelu

    You have developed a new


    technology for Insect Repellent
    using Neem Oil.

    Dr. S. Jeyavelu

    Opportunity Matrix
    The Value Proposition
    The Target Customer
    Segment
    Process of Delivering
    Value
    Revenue Model
    Infrastructure

    Dr. S. Jeyavelu

    Exercise

    Dr. S. Jeyavelu

    Types of Business Models


    Product, Service or
    Experience Sales
    Bait & Hook

    Open Source Model


    Network Model

    Razor & Blade


    iPod & iTunes

    Franchise Model
    Subscription Model
    Freemium Model
    Dr. S. Jeyavelu

    What Should I do?


    Think always like a businessman
    Acquire competencies
    Technical
    Managerial

    Become a member of entrepreneur


    communities
    Track your sector
    Build a coalition
    Dr. S. Jeyavelu

    Thank you
    Contact:
    [email protected]

    Dr. S. Jeyavelu

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