"Swachhta": Submitted By:-Mehak Class:-10-C BVM School, Ludhiana

Swachhta
Submitted By:-Mehak
Class:- 10-C
BVM School , Ludhiana.
CLEAN- INDIA
Swachh Bharat Abhiyan: (CLEAN INDIA)

(2015-2019)
Recently, a new Government came into power and

one of its main priorities are to make India clean.
And for the same objective, the Government has
launched a scheme in the name of Swachh
Bharat Abhiyan.
The Government has associated the Abhiyan with

Father of the Nation, Mahatma Gandhi as he was a
great champion of the cleanliness cause in the
country and throughout his life was involved in
activities related to sanitation and hygiene.
Swachh Bharat Campaign
The Abhiyan was launched by Prime

Minister Narendra Modi on 2nd of
October, 2014 at Raj hat, New Delhi with
an aim to make India clean.
Aim is to provide sanitation facilities to
every family, including toilets, solid and
liquid waste disposal systems, village
cleanliness, and safe and adequate
drinking water supply by 2nd October,
2019.
It will be a befitting tribute to

the Father of the Nation on his
150th birth anniversary. It is
significant that the PM himself is
taking very proactive role in
making the campaign a
success; at Raj hat he started
the campaign by cleaning the
street himself.
However, it has been clearly

declared that the campaign is
not only the duty of the
Government but each and every
citizen of the country is equally
responsible to keep the nation
clean.
History of Swachh Bharat Abhiyan
The campaign of clean India movement is

the biggest step taken ever as a
cleanliness drive till date. On the day of
launch of campaign around 3 million
government employees including students
from schools and colleges had participated
in the event
Common public aware of it. This event was

organized at Rashtrapati Bhavan on 2ndof
October in 2014 in the presence of 1500
people. This event was flagged off by the
Indian President, Pranab Mukherjee.
Prime Minister, Narendra Modi,

had nominated the name of
nine famous personalities
from business industries,
sports and Bollywood to drive
the clean India campaign.
Gandhi Jis and His Role on

Sanitation.
Mahatma Gandhi was a great

champion of cleanliness. He was
very much concerned about the
dirty roads, streets, temples and
specially
As early as 4th February 1916, while
addressing a gathering at the
inauguration function of Banaras
Hindu University, Gandhi ji spoke
about the importance of cleanliness
Objectives of Swachh
Bharat.
The campaign of Swachh Bharat

launched by the government of India is
aimed to accomplish various goals and
fulfill the vision and mission of Clean
India by 2nd of October 2019 which is
150th birth anniversary of the great
Mahatma Gandhi. It has been expected
that the investment to cost would be over
62000 crore of Indian rupee (means US$
of 9.7 billion). It has been declared by the
government that this campaign is taken
as beyond politics
To eradicate the system of open defecation in

India.
To convert the insanitary toilets into pour flush

toilets.
To make people aware of healthy sanitation

practices by bringing behavioural changes in
people.
To link people with the programmes of

sanitation and public health in order to generate
public awareness.
To build up the urban local bodies strong

in order to design, execute and operate all
systems related to cleanliness.
To completely start the scientific

processing, disposals reuse and recycling
the Municipal Solid Waste.
To provide required environment for the

private sectors to get participated in the
Capital Expenditure for all the operations
and maintenance costs related to the clean
campaign
Corporate India and Swachh Bharat Campaign.
Prime Minister Narender Modi,

Corporate India is also
enthusiastically taking steps
towards making the Abhiyan a
success.
Public and Private companies are

appending in cleanliness activities
under their compulsory Corporate
Social Responsibility (CSR) schemes which

is a statutory requirement as per
Companies Act, 2013. CSR is a mechanism
through which companies invest in
activities beneficial to society as a whole.
Recently major corporate houses such as

L&T, DLF, Vedanta, Bharti, TCS, Ambuja
Cements, Toyota Kirloskar, Maruti, Tata
Motors, Coca Cola, Dabur, Aditya Birla,
Adani, Infosys, TVS and many others have
earmarked budgets for Swachh Bharat
projects
According to one estimate Rs 1000

Crore worth of various cleanliness
projects are in the pipeline by
corporate sector.
These projects include building

toilets in distant villages, running
workshops on behavioral changes,
waste management, and water
hygiene and sanitation activities
among other things.
How to Involve in the Swachh Bharat
Swachh Bharat Abhiyan is started to make India

a clean India by the effort of all the citizens
living in the country. It has been clearly declared
by the Prime Minister, Narendra Modi that
anyone may actively participate in the event
anytime.
He just need to take snaps of the dirty places

and also take snaps of the same places after
cleaning them and upload both, before and after
snaps on the social media websites like
Facebook, Twitter, etc to familiarize and
motivate other common people to do the same
in order to fulfil the vision of clean India.
Role of CSR in swachh bharat:
Corporate social responsibility is basically a concept

where by companies decide voluntarily to contribute
to a better society and a cleaner environment
Corporate social responsibility is represented by the

contributions undertaken by companies to society
through its business activities and its social investment.
This is also to connect the Concept of sustainable
development to the companys level.
NARASIMHARAO.DAKARA
Sr. Training
specialist

"Swachhta": Submitted By:-Mehak Class:-10-C BVM School, Ludhiana

Uploaded by

Copyright:

Available Formats

"Swachhta": Submitted By:-Mehak Class:-10-C BVM School, Ludhiana

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

"Swachhta": Submitted By:-Mehak Class:-10-C BVM School, Ludhiana

Uploaded by

Copyright:

Available Formats

Swachhta

Swachh Bharat Abhiyan: (CLEAN INDIA)

Recently, a new Government came into power and

The Government has associated the Abhiyan with

Swachh Bharat Campaign

The Abhiyan was launched by Prime

It will be a befitting tribute to

However, it has been clearly

History of Swachh Bharat Abhiyan

The campaign of clean India movement is

Common public aware of it. This event was

Prime Minister, Narendra Modi,

Gandhi Jis and His Role on

Mahatma Gandhi was a great

The campaign of Swachh Bharat

To eradicate the system of open defecation in

To convert the insanitary toilets into pour flush

To make people aware of healthy sanitation

To link people with the programmes of

To build up the urban local bodies strong

To completely start the scientific

To provide required environment for the

Corporate India and Swachh Bharat Campaign.

Prime Minister Narender Modi,

Public and Private companies are

Social Responsibility (CSR) schemes which

Recently major corporate houses such as

According to one estimate Rs 1000

These projects include building

How to Involve in the Swachh Bharat

Swachh Bharat Abhiyan is started to make India

He just need to take snaps of the dirty places

Role of CSR in swachh bharat:

Corporate social responsibility is basically a concept

Corporate social responsibility is represented by the

You might also like