Scribd Logo
Upload

Welcome to Scribd!

  • 31 views

    MS Azure Case

    Uploaded by

    Sidharth Raina
    This document discusses Microsoft's go-to-market strategy for Azure in India by targeting different sectors including government, large enterprises, and SMBs. It analyzes each sector's attractiveness and needs. The SMB sector is identified as the choice target as government is formulating policies to encourage SMB IT expenditure. A 90 day plan is proposed to educate SMBs on IT advantages, create awareness of government support for IT infrastructure and Azure's affordable hybrid cloud solutions to reduce costs compared to on-premise systems. The goal is to build SMB awareness of Azure's ability to solve business problems cost-effectively.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    MS Azure Case

    Uploaded by

    Sidharth Raina
    31 views8 pages
    This document discusses Microsoft's go-to-market strategy for Azure in India by targeting different sectors including government, large enterprises, and SMBs. It analyzes each sector's attractiveness and needs. The SMB sector is identified as the choice target as government is formulating policies to encourage SMB IT expenditure. A 90 day plan is proposed to educate SMBs on IT advantages, create awareness of government support for IT infrastructure and Azure's affordable hybrid cloud solutions to reduce costs compared to on-premise systems. The goal is to build SMB awareness of Azure's ability to solve business problems cost-effectively.

    Original Description:

    Azure case presentation

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document discusses Microsoft's go-to-market strategy for Azure in India by targeting different sectors including government, large enterprises, and SMBs. It analyzes each sector's attractiveness and needs. The SMB sector is identified as the choice target as government is formulating policies to encourage SMB IT expenditure. A 90 day plan is proposed to educate SMBs on IT advantages, create awareness of government support for IT infrastructure and Azure's affordable hybrid cloud solutions to reduce costs compared to on-premise systems. The goal is to build SMB awareness of Azure's ability to solve business problems cost-effectively.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    31 views8 pages

    MS Azure Case

    Uploaded by

    Sidharth Raina
    This document discusses Microsoft's go-to-market strategy for Azure in India by targeting different sectors including government, large enterprises, and SMBs. It analyzes each sector's attractiveness and needs. The SMB sector is identified as the choice target as government is formulating policies to encourage SMB IT expenditure. A 90 day plan is proposed to educate SMBs on IT advantages, create awareness of government support for IT infrastructure and Azure's affordable hybrid cloud solutions to reduce costs compared to on-premise systems. The goal is to build SMB awareness of Azure's ability to solve business problems cost-effectively.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 8

    A CASE ON

    MICROSOFTS GO TO MARKET
    STRATEGY FOR AZURE IN INDIA
    Submitted to : Sangeeta Shah Bhardwaj

    Submitted by: Group 1


    Animesh Kumar
    Dipesh Kumar
    Nishant Prasoon
    Iti Shree
    Siddharth Raina
    Swati Singh

    Target WHITE SPACES


    GOVERNMENT

    LARGE ENTERPRISES

    Govt. was bent on increasing

    A predicted growth of 8% was

    quality and accessibility of it

    expected for IT expenditure in

    operations by improving IT

    this sector

    system
    Govt. operations still used
    legacy

    system,

    information

    thus

    integration

    MS had built strong and long


    term

    relationships

    here

    and hence the entry barrier

    required an increase in IT

    was

    infrastructure

    propose its cloud solutions

    Govt

    increase

    expenditure

    made

    in
    it

    IT
    a

    prospective BD segment for


    Microsoft
    MS

    already

    enjoyed

    too

    frail

    and

    could

    easily

    Target WHITE SPACES


    SMB

    The

    sector

    versed

    was
    with

    development

    not

    well

    techno

    therefore

    it

    could be educated to the


    advantages

    Applications relevant to such


    segments

    were

    always

    attractive to them

    M&A of US companies by
    Indian SMBs gave way to
    adoption

    of

    incumbent

    IT

    system of US companies by
    Indian SMBs

    ATTRACTIVENESS OF EACH
    SECTOR
    GOVERNMENT

    LARGE ENTERPRISES

    Govt. budget had increased


    on

    IT

    from

    Rs.1500cr

    Only 0.75% of the revenues

    to

    were spent on IT leaving large

    Rs.1680cr
    Govt.

    room for IT expansion

    had

    proposals

    increase
    penetration
    25%

    of

    by

    copper

    to

    These enterprises were source

    broadband

    of large profits since the IT

    converting

    requirements

    loops

    to

    broadband
    Increased internet usage in

    were

    conspicuous

    Banking and Financial sector


    were

    largest

    the country made it a huge

    contributing

    risk free investments

    IT growth

    spender

    by

    $8.5mn towards

    ATTRACTIVENESS OF EACH
    SECTOR
    SMB

    SMBs adopting

    newer IT

    solutions as a result of Govt


    policies
    Increase

    in

    tax

    rebate

    to

    smaller industries
    A growth plan in broadband
    penetration by government
    for SMBs in corporate sector

    OUR CHOICE - SMB


    Govt was formulating policies to encourage IT expenditure of SMBs
    which could be utilized to give frugal IT solutions
    The SMBs themselves had developed a need to upgrade IT
    technologies since most of them had acquired US based firms which
    used the latest technologies
    SMBs were mainly price sensitive but welcomed any applications
    that appropriated their need thus a Hybrid proposal to these sectors
    or the ISVs could be banked upon
    For targeting SMBs 3 things were important and this could be aimed
    upon in 90 day plan:
    Build Awareness of Azure could help their enterprise
    Offer affordable solution by providing the hybrid idea which was
    economical as compared to 100% Cloud solution
    Offer solution that could make them realize how Azure could value

    90 days Plan

    Educate the SMBs about the advantage of using Information


    technology and create an awareness how IT systems can solve the
    complex business problems with the click of a button.
    Create an awareness among the SMBs on the government
    schemes and govts full support to the SMB industries on improving
    the IT infrastructure (e.g. broadband). This will create a sense of
    safety and assurance in them to invest in technology.
    The SMBs mostly use the pirated version of Microsoft software,
    Certain plans and action should be devised to discourage piracy
    and on the other hand provide them with reliable software
    services to win their confidence.
    Currently the SMBs invest around $4.1 billion on IT hardware,
    introduce to them the cloud services at a cheap rate and hence
    reduce their cost.

    THANK YOU

    You might also like