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    Monte Carlo Fashions Limited

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    aditizalte.1994
    Mango is a Spanish clothing company founded in 1984 that designs and manufactures clothing and accessories. It has over 8,600 employees and 1,850 work at its headquarters and design center in Barcelona, Spain. While based in Spain, Mango's largest store presence is in Istanbul, Turkey. Mango sources most of its production from China and partners with models like Kate Moss and Miranda Kerr to promote its brand. In 2013, the collapse of the Rana Plaza building in Bangladesh, which housed several garment factories producing for Mango and other brands, resulted in over 1,000 deaths.

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    Monte Carlo Fashions Limited

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    aditizalte.1994
    304 views12 pages
    Mango is a Spanish clothing company founded in 1984 that designs and manufactures clothing and accessories. It has over 8,600 employees and 1,850 work at its headquarters and design center in Barcelona, Spain. While based in Spain, Mango's largest store presence is in Istanbul, Turkey. Mango sources most of its production from China and partners with models like Kate Moss and Miranda Kerr to promote its brand. In 2013, the collapse of the Rana Plaza building in Bangladesh, which housed several garment factories producing for Mango and other brands, resulted in over 1,000 deaths.

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    brand study

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    Mango is a Spanish clothing company founded in 1984 that designs and manufactures clothing and accessories. It has over 8,600 employees and 1,850 work at its headquarters and design center in Barcelona, Spain. While based in Spain, Mango's largest store presence is in Istanbul, Turkey. Mango sources most of its production from China and partners with models like Kate Moss and Miranda Kerr to promote its brand. In 2013, the collapse of the Rana Plaza building in Bangladesh, which housed several garment factories producing for Mango and other brands, resulted in over 1,000 deaths.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    304 views12 pages

    Monte Carlo Fashions Limited

    Uploaded by

    aditizalte.1994
    Mango is a Spanish clothing company founded in 1984 that designs and manufactures clothing and accessories. It has over 8,600 employees and 1,850 work at its headquarters and design center in Barcelona, Spain. While based in Spain, Mango's largest store presence is in Istanbul, Turkey. Mango sources most of its production from China and partners with models like Kate Moss and Miranda Kerr to promote its brand. In 2013, the collapse of the Rana Plaza building in Bangladesh, which housed several garment factories producing for Mango and other brands, resulted in over 1,000 deaths.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 12

    MONTE CARLO FASHIONS

    LIMITED
    About us:
    Monte Carlo Fashions Ltd was incorporated on 01.07.2008 with the objective to take over the
    readymade garments business of Oswal Woollen Mills Ltd. As per the orders of Honorable Punjab and
    Haryana High Court the garment business of Oswal Woollen Mills was transferred to Monte Carlo
    Fashions Ltd w.e.f 01.04.2011.
    'Monte Carlo' brand was launched by Oswal Woollen Mills Limited ("OWM"), one of our group companies
    which were engaged in the textile industry including spinning of woollen and cotton yarn, weaving denim
    fabric and manufacture of garments. However, with effect from April 1, 2011, the woollen and cotton
    garments business of OWM under the brands 'Monte Carlo' was demerged into our Company.
    We have a manufacturing facility, having a capacity to produce approx 1.40 million pieces of woollen
    knitwear, in Ludhiana, Punjab fully backed by the facilities for product development, design studio and
    efficient sampling infrastructure for our woollen garments which are completely manufactured in-house.
    We follow an asset-light model for our cotton knitted garments and woven garments by primarily
    outsourcing the production of our knitted and woven products to a network of job work entities and
    monitor our quality assurance system by appointing a technical team to closely supervise and inspect the
    production process.

    The strength of our brand 'MONTE CARLO' has significantly contributed to the
    success of our business. We believe that our success depends on our ability to
    anticipate, identify and respond to changing fashion trends in a timely manner.
    We have 150 EBO's and more than 1000 MBO's in all over India. We intend to
    expand our reach by opening more 'Monte Carlo Exclusive Brand outlets (EBO's)'
    across the country to reposition the brand 'Monte Carlo' as an 'All Seasons Pan
    Indian Brand'. 'MONTE CARLO' has been recognized as a 'Superbrand' for
    woollen hosiery garments since Fiscal 2003 by International Society for
    Superbrands.

    Philosophy
    Monte Carlo one of finest woollen wear in India Philosophy: The Triangle MC has its own important
    and define as MEN, WOMEN & WOOLLEN which complete the three dots of triangle.. in between
    how MONTE CARLO plays as catalyst... where love is internal part... define the relationship where
    expressing your love, affection and warmness of relationship... "it's the way you make me feel"
    Monte Carlo, by directly approaching the customer through our distribution channel comprises of a
    mix of 'Exclusive Brand Outlets (EBO's) ', network of national chain stores and 'Multi Brand
    Outlets (MBO's)'. We opened these outlets in towns and cities, where there are more potential
    middle and upper class population with increasing disposable income. At present we have 150 EBO's
    and more than 1000 MBO's in all over india. Opening up of additional exclusive outlets will not only
    enlarge to reach of our 'Monte Carlo' products and generate additional revenues and improved
    margins. Our franchisee ensured :
    a.
    b.
    c.
    d.

    Lower price as compared to competitors


    Better and More consistent quality than competitors
    Better return on investment for franchisee
    Shorter product introduction cycle

    Totally integrated manufacturing activities ensure low cost sourcing and better quality.

    Designs and Merchandising expertise, with an eye on the pulse


    of fashion.
    We have in house design team which works continuously on market feedback. We
    design our apparel range keeping in mind our target customer, latest fashion trends
    as well as customer's affordability.

    Experienced and efficient Management


    Our management are in textile industry since 1949. Our company is managed by a
    team of experienced and professional managers, exclusively focused on different
    aspects of the apparel industry such a design, merchandising, manufacturing,
    sourcing, marketing, quality control, logistics and finance.

    Background
    Monte Carlo Fashions, Limited is selling its apparel products under the brand name of
    Monte Carlo which was established in 1984 by Oswal Woollen Mills Limited and is owned
    by parent company Nahar Group based in Ludhiana, Punjab. Mr. Jawahar Lal Oswal is
    the chairman and managing director of the company.

    Manufacturer Unit
    The company has two manufacturers units in Ludhiana. There are over 1,450 employees.

    Retail

    In year 2006 there were 23 stores. In 2009, 100th store was opened in New Delhi. As
    on March 2014 there are 191 Monte Carlo Exclusive Brand Outlets in India and two are
    in Dubai & Kathmandu respectively and over 1,300 multi brand outlets across India.
    Monte Carlo has been awarded the Superbrand status.
    Stock Market Launch
    In December 2014., Monte Carlo Fashion Limited launched IPO with price band of Rs
    630 to Rs 645 per share.

    Brand strategy

    Our brand strategy is synonymous with the customer strategy which is designed
    to give our customers the freedom- to express themselves through a wide range
    of fashion options & to get the best value for money.
    The strategy as part of the growth plan is to be customer-focused & technology
    driven in delivering innovative, trendy & fashionable garments.
    Aggressive promotional activity is undertaken by the company by way of
    Electronic Media, Print Media, Outdoors and Events in order to enhance the
    brand value of the product and to have wider recall.

    Design Studio with Sharp Detailing

    An in-house design studio continuously works on new designs with latest styles,
    trends & looks.
    Stringent quality measures are adhered to, at every stage, right from
    manufacturing, processing and packaging thereby providing flawless
    craftsmanship.

    IT Infrastructure

    Our entire backend system in SAP enabled. Our POS is on DOLPHIN. This
    complete system & data Integration from manufacturing to retail enables us to
    manufacture as our sales. Provide trends forecast to enhance sales and help our
    franchisees order more efficiently.

    Products
    The woollen products include sweaters and cardigans, whereas, our
    cotton knitted garments include t-shirts and track suits. Our
    woven garments portfolio includes shirts, trousers, suits, jackets
    and denims. Our woollen and cotton garments primarily cater to
    the premium and mid-premium segments in the branded apparel
    industry. We also supply accessories including belts, ties, inner
    wears, thermal wears and socks.

    About us:

    MANGO, is a clothing design and manufacturing company, founded in Barcelona, Catalonia


    (Spain) by brothers Isak Andic and Nahman Andic. Punto Fa, S.L.
    Its first website was created in 1995 and, five years later, in the year 2000, it opened its
    first online store. H. E. by Mango is a men's line created in 2008.

    Mango has over 8,600 employees, 1,850 of whom work at the Hangar Design Centre and at its
    Headquarters in Palau Solit i Plegamans (Barcelona). Despite being a Spanish clothing
    company, and having the most stores in Spain, with a large proportion in Madrid, the city of
    Istanbul, Turkey, is the one with the largest amount of Mango stores.

    Since fall 2011, Kate Moss was Mango's muse. She first appeared in a video featuring Terry
    Richardson who shot the whole campaign and directed the commercial. Moss was recently
    replaced by Australian model Miranda Kerr.

    In April 2011, Letizia, Princess of Asturias visited the company headquarters wearing a Mango
    outfit.

    On 24 April 2013, an eight-story commercial building, Rana Plaza, collapsed in Savar, a subdistrict in the Greater Dhaka Area, the capital of Bangladesh. The search for the dead ended
    on 13 May with the death toll of 1,129. The building, Rana Plaza, was owned by Sohel Rana,
    leader of the local Jubo League, the youth wing of the ruling Awami League. It housed a
    number of separate garment factories employing around 5,000 people, several shops, and a
    bank.The factories manufactured apparel for brands including the Benetton
    Group,Bonmarch,Cato, Dress Barn, Joe Fresh, Mango, Matalan, Monsoon ,Primark, and The
    Children's Place.

    Traded as
    MANGO
    Industry
    Retail
    Founded
    Palau-solit i Plegamans, Spain / Catalonia (1984)
    Founder
    Isak Andic ,Nahman Andic
    Headquarters
    Palau-solit i Plegamans, Spain / Catalonia
    Key people
    Isak Andic, Chairman
    Enric Casi, Director general
    Products
    Clothing, accessories
    Production
    mainly in china
    Focuses on
    women who like fashion
    Net income
    113.447.000 Euros
    Number of employees 12,200
    Website
    shop.mango.com

    CLOTHINGDresses, Coats, Jackets Leather, Cardigans and sweaters, Blouses and


    shirts, T-shirts and tops, Trousers Jeans, Skirts Shorts Jumpsuits,
    Premium, Intimates, Sport, Swimwear, Essentials

    ACCESSORIESShoes, Bags, Jewellery, Leather goods, Belts, Hats and caps, Foulards
    and scarves, Gloves, Sunglasses, Ties

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