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    TAFE

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    pvignesh
    TAFE Ltd is an Indian tractor and farm equipment manufacturer established in 1961. It is headquartered in Chennai, India and has over 5000 employees. TAFE manufactures and markets Massey Ferguson tractors and other farm equipment. Key details include: - Chairman is Mrs. Mallika Srinivasan. TAFE has a collaboration with AGCO Corporation. - It has over 1000 dealers and 2000 sales outlets in India. Annual revenue is 93 billion INR. - Vision is to be the first choice among Indian farmers and grow internationally. Values include customer satisfaction, quality, and business ethics. - Products include tractors, farm machinery, engines, batteries, and plantation services.

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    TAFE

    Uploaded by

    pvignesh
    373 views15 pages
    TAFE Ltd is an Indian tractor and farm equipment manufacturer established in 1961. It is headquartered in Chennai, India and has over 5000 employees. TAFE manufactures and markets Massey Ferguson tractors and other farm equipment. Key details include: - Chairman is Mrs. Mallika Srinivasan. TAFE has a collaboration with AGCO Corporation. - It has over 1000 dealers and 2000 sales outlets in India. Annual revenue is 93 billion INR. - Vision is to be the first choice among Indian farmers and grow internationally. Values include customer satisfaction, quality, and business ethics. - Products include tractors, farm machinery, engines, batteries, and plantation services.

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    TAFE Ltd is an Indian tractor and farm equipment manufacturer established in 1961. It is headquartered in Chennai, India and has over 5000 employees. TAFE manufactures and markets Massey Ferguson tractors and other farm equipment. Key details include: - Chairman is Mrs. Mallika Srinivasan. TAFE has a collaboration with AGCO Corporation. - It has over 1000 dealers and 2000 sales outlets in India. Annual revenue is 93 billion INR. - Vision is to be the first choice among Indian farmers and grow internationally. Values include customer satisfaction, quality, and business ethics. - Products include tractors, farm machinery, engines, batteries, and plantation services.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    373 views15 pages

    TAFE

    Uploaded by

    pvignesh
    TAFE Ltd is an Indian tractor and farm equipment manufacturer established in 1961. It is headquartered in Chennai, India and has over 5000 employees. TAFE manufactures and markets Massey Ferguson tractors and other farm equipment. Key details include: - Chairman is Mrs. Mallika Srinivasan. TAFE has a collaboration with AGCO Corporation. - It has over 1000 dealers and 2000 sales outlets in India. Annual revenue is 93 billion INR. - Vision is to be the first choice among Indian farmers and grow internationally. Values include customer satisfaction, quality, and business ethics. - Products include tractors, farm machinery, engines, batteries, and plantation services.

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    GENERAL

    ORGANIZATIONAL STUDY
    TAFE . Ltd

    Presented
    By
    P

    COMPANAY PROFILE

    Founder Mr Sivasailam Anantharamkrishnan

    Chairman & CEO Mrs. Mallika Srinivasan

    Established in 1961 to manufacture and market a range of Massey Ferguson


    tractors and farm equipment

    One of the largest tractor manufacturers in India

    Has collaboration with AGCO Corporation, in Duluth, Georgia

    TAFE's tractors are delivered to customers in India through a domestic network of


    over 1000 dealers supported by over 2000 sales outlets

    LOGO

    Headquarters : Chennai, Tamil Nadu, India.


    Number of Employees : 5000-5100
    Revenue : INR 93 Billion (2014-15)
    Area served : Worldwide
    Slogan : Cultivating the World
    Tractor sales in volume (2014-2015): 150,154 (Tractor sales in units)
    Website : TAFE.com

    Vision

    To achieve the distinction of first choice


    Among the farming community of India and ensure a Growing Presence in International
    markets.
    Leadership standards of Performance and Customer Care in the Agricultural Machinery
    Business

    Values

    Customer Satisfaction
    Quality In Products And Services
    Human Resources
    Proactive Response To Change
    Environment And Society
    Trust And Long-Term Relationships With Stakeholders
    Business Ethics

    PRODUCTS & SERVICE

    Tractors
    Farm machinery
    Diesel engines
    Batteries
    Gears
    Transmission components
    Engineering plastics
    Hydraulic pumps and cylinders
    Vehicle franchises and plantations
    Southern Tea plantation business
    Additional service such as product training ,service support and parts support

    functional department

    Marketing Department
    Institutional Business
    Export Emerging Market
    IBU Quality
    Customer Support
    Sales Department
    Production Management Group
    Warranty stores

    Institutional Business (IB)

    This is also called as Corporate sales

    Only for Government and Institutions

    Not for individual customer

    Exchange and Liquidation

    Bidding Process
    1. Empanelment Registrations
    2. Tender

    Export Emerging Market (EEM)

    Institutional Business

    Exporting more than 100 countries

    Distributors will make sales through Dealers

    There is no direct sales

    Manufacturing Units
    1. Madurai : Exports and Domestic
    2. Bangalore : Domestic

    International Business Units (IBU)

    OE Components (Original Equipments)

    Spare parts

    Global supply chain maintenance

    Warehouse

    IBU Quality

    Checking the quality of each parts

    Fitness for use

    Verification as per diagram

    Taking samples for Inspections

    SALES

    Types
    Direct sales
    Exchange
    Retail Financing

    Process
    TAFE

    Dealers

    Customers

    B D R C Process ( Selling Process)


    Billing
    Delivery
    Retail

    Customer

    Types of Customers
    L Lead

    P Prospect

    H Hot Prospect

    CUSTOMER SUPPORT

    Measured by Customer Satisfaction Index

    Pre Delivery Inspections (PDI)

    Conducting yearly survey

    Make corrective and preventative actions

    Service within 48 Hours

    After 3 days of service, Post Service Follow Up will takes place

    WARRANTY STORES

    Free service during Warranty periods

    Free service camp


    Educating customers for self maintenance
    Having specialists for each parts
    Events and Activities

    Service Revenue Customer Retentions (SRCR)

    Door Step Installations (DSI)

    Creates customers confidence about the product

    PRODUCTION MANAGEMENT GROUP (PMG)

    PMG Roles :
    Product positioning

    Price of product & Product positioning in market through


    Bench marketing

    Price of product

    Global activity

    Identifying Market Requirements through :


    1. Customers

    2. R & D

    3. Competitor

    Create New products and develops Existing product

    Interface department with R&D

    Forecast products among customers and competitors

    Thank YOU

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