Revised BSC Solvay
Revised BSC Solvay
Revised BSC Solvay
SCORECARD
THIMCNBNG
Group 6:
Le Thi Lam Nga
Le Anh Quan
Dao Tan Linh
Pham Ngoc Thai
Nguyen Thi Bich
Outline
Origin & Definition
Challenges & Purpose
Users & Examples
Critics
Conclusion
Origin
It was originated by Drs.
Robert Kaplan (Harvard
Business School) and David
Norton as a performance
measurement
framework
that added strategic nonfinancial
performance
measures
to
traditional
financial metrics to give
managers and executives a
more 'balanced' view of
organizational
A Measurement
System?
A Management
System?
A Management
Philosophy?
What Is a Balanced
Scorecard?
The Balanced
Scorecard
What is it?
Definition:
Example
The Vision
Only 5% of the work force
understands the strategy
The People
Only 25% of managers have
incentives linked to strategy
The Management
9 of 10 companies
fail to execute
strategy
Customer Focus
Customers
Processes
People
Balanced Scorecard
Adopters
Mobil
1993
#6 in
profitability
(USM&R)
1993
Retail Bank
$275M loss
1995
#1 in profitability
1996
#1 in profitability
1997
#1 in profitability
1994
1995
1996
1997
Profit
Stock
$15M
$60M
$80M
$98M
$74
$114
$146
$205
1993
Losing
money
1996
#1 in growth
and
profitability
1993
Profits = $x
1994
1995
1996
Profits = $8x
Profits = $13x
Profits = $19x
Critics
Does Not Provide Recommendations
Resistance from Employees
Not Fully Efficient
Time consuming
High Implementation Costs
Formulate
Communicate
Comprehensive Communication to
Create Awareness
Align Goals and Incentives
Integrate Budgeting with Strategic
Planning
Align Resources and Initiatives
STRATEGY
Execute
Navigate