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    Final Presentation: OF Communication and Professional Development

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    Anonymous 75aETJ8O
    The document summarizes Nestle's history and operations. It describes how Henri Nestle developed condensed milk and infant cereal in the 1860s, leading to the company's founding. It details Nestle's expansion globally and through acquisitions over the 20th century. Today Nestle offers over 8,500 brands across 86 countries, with over 280,000 employees and 487 factories worldwide. In Pakistan, Nestle operates factories and distributes brands like Milkpak, Nido, Cerealac, and Nestle Pure Life water. The presentation concludes with an analysis of Nestle's strengths, weaknesses, opportunities, and threats in Pakistan.

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    Final Presentation: OF Communication and Professional Development

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    48 views32 pages
    The document summarizes Nestle's history and operations. It describes how Henri Nestle developed condensed milk and infant cereal in the 1860s, leading to the company's founding. It details Nestle's expansion globally and through acquisitions over the 20th century. Today Nestle offers over 8,500 brands across 86 countries, with over 280,000 employees and 487 factories worldwide. In Pakistan, Nestle operates factories and distributes brands like Milkpak, Nido, Cerealac, and Nestle Pure Life water. The presentation concludes with an analysis of Nestle's strengths, weaknesses, opportunities, and threats in Pakistan.

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    The document summarizes Nestle's history and operations. It describes how Henri Nestle developed condensed milk and infant cereal in the 1860s, leading to the company's founding. It details Nestle's expansion globally and through acquisitions over the 20th century. Today Nestle offers over 8,500 brands across 86 countries, with over 280,000 employees and 487 factories worldwide. In Pakistan, Nestle operates factories and distributes brands like Milkpak, Nido, Cerealac, and Nestle Pure Life water. The presentation concludes with an analysis of Nestle's strengths, weaknesses, opportunities, and threats in Pakistan.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    48 views32 pages

    Final Presentation: OF Communication and Professional Development

    Uploaded by

    Anonymous 75aETJ8O
    The document summarizes Nestle's history and operations. It describes how Henri Nestle developed condensed milk and infant cereal in the 1860s, leading to the company's founding. It details Nestle's expansion globally and through acquisitions over the 20th century. Today Nestle offers over 8,500 brands across 86 countries, with over 280,000 employees and 487 factories worldwide. In Pakistan, Nestle operates factories and distributes brands like Milkpak, Nido, Cerealac, and Nestle Pure Life water. The presentation concludes with an analysis of Nestle's strengths, weaknesses, opportunities, and threats in Pakistan.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 32

    FINAL PRESENTATION

    OF
    COMMUNICATION AND
    PROFESSIONAL DEVELOPMENT
    GROUP NAME: DEFENDERS
    GROUP MEMBERS:
    FATIMA
    06
    NEELAM 10
    BENISH
    11
    IQRA
    16
    FAREEHA 17

    HISTORY
    Henri Nestle, born Heinrich Nestle on
    10 August 1814 was a German who
    immigrated to Switzerland.

    In the 1860s Henri nestle


    developed the first condensed
    milk and cereal based infant food

    FARINE
    LACTEE
    HENRI NESTLE
    (a dry mixture of cows milk, sugar, wheat
    flour)

    1900 operating factories in the united states,


    Germany, Britain Spain.
    1905 merger with Anglo Swiss condensed milk
    company.
    1920s saw nestle first expansion with chocolate .

    Since 1996 there have been acquisitions including:


    San Pellegrino 1997
    Spillers pet food 1998
    Ralston Purina 2002
    Jenny Craig and uncle tobys 2006
    Novartis medical nutrition 2007

    LOGO
    The Nestl logo was launched by
    Henri Nestl in 1868 on the basis of
    the meaning of his name in German,
    i.e. little nest, and of his family
    emblem.

    SLOGON
    GOOD FOOD, GOOD LIFE

    NESTLE WORLDWIDE
    Offering more than 8500
    brands and 10,000
    products.

    Head quarter in VEVEY,


    Switzerland.
    487 factories spread over
    86 countries and
    employees more than
    283000 people

    NESTLE PAKISTAN
    Nestle started its operations in Pakistan back in 1988, by
    acquiring a diary company MILKPAK LTD.
    Butter, cream, desighee under brand name MILK PAK
    Juice drink under brand name FROST
    1990 it start producing NIDO, Everyday, CERELAC
    1991 LACTOGEN 1 & 2
    1994 MILO and NESCAFE 3 in 1
    1998 sweet treats (POLO)
    1999 fruit drops, NESTLE PURE LIFE
    NESTLE fruita vitals

    STRENGTH

    Strong brand name.


    Socially responsible company.
    Innovative .
    Multinational.
    Quality products.
    The worlds largest processed food and Beverage Company.
    Presence in almost every country.
    Strong brands like Nescafe, Maggi and Cereal.
    High quality and strong R&D team.
    Dedicated and focused company.

    WEAKNESS

    Selective investment due to uncertain economic and


    political conditions.
    Lack of awareness among the target market.
    Complex supply chain management
    Subsidiaries difficult to manage.
    Too much product distracts from core business

    OPPORTUNITIES

    Pakistan is the 7th largest producer of milk in the


    world.
    Credit policy can be adopted to increase sale.
    Potential to expand to smaller towns and other
    geographies.
    Expansion of product folio
    Further development of global brand.
    Emerging market penetration.
    More health based products.

    THREATS

    Global image may harm all brands if one brand fails.


    New diet trends.
    Immense competition from the organized as well as
    unorganized sector.
    There is no entry barrier for new entrants.
    Taste of consumer is difficult to change.
    Inflation is getting higher and purchasing power of
    people is decreasing.

    PRODUCT LINE

    MARKET SHARE

    other; 10%
    Unilever; 30%

    Nestle; 60%

    CHANNEL OF
    COMMUNICATION

    INTERNAL COMMUNICATION

    PERFORMANCE AWARD
    PROMOTION
    INCREASES
    EID BOUNS
    FREE RITURN TICKETS
    INCREASES IN SALARIS OF EMPLOYESS

    EXTERNAL
    COMMUNICATION

    INTERNET
    ADVERTISEMENT
    T.V.ADDS
    RADIO
    SIGNS BOARDS
    NEWS PAPER
    PUMPHLETS
    BROUCHERS etc.

    BRANCHES IN
    PAKISTAN
    Nestle in Pakistan has its
    branches in fallowing major cities.
    LAHORE
    ISLAMABAD
    FAISALABAD
    SHEIKHUPURA (factory)
    KARACHI

    EVERY DAY

    PURE LIFE

    NIDO

    THANK YOU

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