Introduction of Biometric ATM's in India by Using Finger Print Technology (Thumb Impression)
Introduction of Biometric ATM's in India by Using Finger Print Technology (Thumb Impression)
Introduction of Biometric ATM's in India by Using Finger Print Technology (Thumb Impression)
Presented by:
JAYADATTA S
Jagruthi ATM Machine
ATM Card Front side
eÁUÀ
Èw¨ ÁåAPï °., Jagruthi Bank Ltd.,
Withdrawal Format
1 2 3
4 5 6
7 8 9
C lr 0 C a n c e l
PRICE:
The villagers due to their limited resources are very price sensitive by
nature.
Pricing Strategies –Market penetration pricing is used and each ATM card
costs 300Rs.
Large Volume –low merging
Overall Efficiency And passing on benefits to consumers.
low cost/ value for money product
Low volume-low price.
PLACE:
A village as a place for promotion, distribution, and consumption is very different
from town or city
i. Place Strategy –Mainly concentrated on rural & semi urban areas like Hobli
and towns.
ii. Segmentation
iii. Coverage of villages with 2,000 and above population
iv. Direct Contact with rural Retail
PROMOTION:
Promotion aspect always creates a challenge in rural markets because of the
fact that village have thin population density and are widely spread over
large remote areas.
• Television
• Radio
• Print media
• Cinema
• Hoarding/ Wall Painting
• Rural van
Setting an example for rural marketing mix Using Biometric ATM’s in
rural India
• By using finger print technology the ATM can operate by biometric
authentication. Also Jagruthi ATMS are battery operated so that power failure is
not an issue. JAGRUTHI FAST CASH
eÁUÀ
Èw¨ ÁåAPï °., Jagruthi Bank Ltd.,
BIOMETRIC ATM CENTER
Benefits of using Biometric technology
• Since biometric technology can be used in the place of PIN codes in ATMs,
its benefits mostly accrues to rural and illiterate masses who find it
difficult to use the keypad of ATMs. Such people can easily put their
thumbs on the pad available at ATMs machines and proceed for their
transactions.
• The biometric ATM replaces personal identity number (PIN) with thumb
impression. The fingerprint scanner fitted in the machine only recognizes
the customer's thumb impression. These Kisan ATMs are designed for the
rural farmer and incorporate video & voice animation system coupled
with single-touch application that makes things not only easier but also
safer for farmers who no longer have to depend on others to withdraw
money from the bank.
• In computerized world, people are forced to remember several
passwords. Biometric technology will help users by restricting their
headache to remember another password of ATMs. In usage of
conventional ATMs, if you have forgotten password and given the trial of
hitting wrong password for more than three times, then chances are there
that your account will be blocked for the day for use at ATMs. Besides,
generating a new password request also puts burdens to ATM users.
Foreseeing the future for Biometric ATM’S in India
• Though use of biometric technology has its high cost implications to banks,
several other costs of conventional ATMs like re-issuance of password,
helpdesk etc will be reduced, which will be a positive factor for banks to go for
biometric ATM’s.
• If cost can be minimized, banks can think of using more than one method of
identification such as combination of PIN and thumb impression to make the
ATM transaction full proof. Now since many banks are increasing withdrawal
of cash limit from ATMs, use of combination of more than one identification
technique for high value of transactions will restrict the fraud and minimize
the risk to the banks as well as customers.
• The ATM market in India is not yet saturated. Though the concentration of
ATMs is greater in metros, the demand is increasing for other cities and even
rural areas. ATM's per million people approximately is 33 units is very low.
Experts forecast that the growth rate (CAGR) is expected to grow 18 percent
up by 2013. Banks going into a self service model can have huge saving
potential for banks and may also increase the convenience for the customers
Challenges for using Biometric ATM’S
• Yes, online banking is generally secure, but it certainly isn't always secure.
Not all online setups are an extension of a brick-and-mortar bank. Not all
online transactions are immediate. Using online banking effectively
requires some basic computer literacy and familiarity with navigating the
Internet.