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    223pmg 4chapter 4 - Swot Analysis

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    kaloto
    SWOT analysis is a planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a business venture or project. It involves identifying internal strengths and weaknesses of the organization that are within its control, as well as external opportunities and threats in the environment. The technique was developed in the 1960s and 1970s by Albert Humphrey at Stanford University. A SWOT analysis examines internal factors (strengths and weaknesses) as well as external factors (opportunities and threats) to develop a strategy. It is used to assess all the major factors that could have an impact on a project or business to help maximize its strengths and opportunities and minimize weaknesses and threats to success.

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    © All Rights Reserved
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    223pmg 4chapter 4 - Swot Analysis

    Uploaded by

    kaloto
    108 views15 pages
    SWOT analysis is a planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a business venture or project. It involves identifying internal strengths and weaknesses of the organization that are within its control, as well as external opportunities and threats in the environment. The technique was developed in the 1960s and 1970s by Albert Humphrey at Stanford University. A SWOT analysis examines internal factors (strengths and weaknesses) as well as external factors (opportunities and threats) to develop a strategy. It is used to assess all the major factors that could have an impact on a project or business to help maximize its strengths and opportunities and minimize weaknesses and threats to success.

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    SWOT Presentation

    Original Title

    223pmg 4chapter 4- Swot Analysis

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    SWOT analysis is a planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a business venture or project. It involves identifying internal strengths and weaknesses of the organization that are within its control, as well as external opportunities and threats in the environment. The technique was developed in the 1960s and 1970s by Albert Humphrey at Stanford University. A SWOT analysis examines internal factors (strengths and weaknesses) as well as external factors (opportunities and threats) to develop a strategy. It is used to assess all the major factors that could have an impact on a project or business to help maximize its strengths and opportunities and minimize weaknesses and threats to success.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    108 views15 pages

    223pmg 4chapter 4 - Swot Analysis

    Uploaded by

    kaloto
    SWOT analysis is a planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a business venture or project. It involves identifying internal strengths and weaknesses of the organization that are within its control, as well as external opportunities and threats in the environment. The technique was developed in the 1960s and 1970s by Albert Humphrey at Stanford University. A SWOT analysis examines internal factors (strengths and weaknesses) as well as external factors (opportunities and threats) to develop a strategy. It is used to assess all the major factors that could have an impact on a project or business to help maximize its strengths and opportunities and minimize weaknesses and threats to success.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    SWOT Analysis

    !
    S

    What is SWOT Analysis?

    Strength
    s

    SWOT
    Oppurtuni
    ty
    Analysis

    Threa
    ts

    Weakne
    ss

    Acronym for
    Strengths,
    Weaknesses,
    Opportunities, and
    Threats.
    Technique is credited to
    Albert Humphrey who
    led a research project
    at Stanford University
    in the 1960s and
    1970s.
    Planning tool used to
    understand Strengths,
    Weaknesses,
    Opportunities,
    &
    Threats involved in a
    project / business.
    Technique that enables
    a group / individual to
    move from everyday
    problems / traditional
    strategies to a fresh
    perspective.

    What is SWOT?
    SWOT is a business or
    strategic planning technique
    used to summarise the key
    components
    of
    your
    strategic environments.

    Introduction
    SWOT
    analysis
    (strengths,
    weaknesses,
    opportunities,
    and
    threats analysis) is a framework for
    identifying and analyzing the internal
    and external factors that can have an
    impact on the viability of a project,
    product, place or person.

    SWOT Analysis
    SWOT is a summary of your
    Strengths

    Weaknesses
    Opportunities
    Threats

    Interna
    l
    Externa
    l

    Internal vs. External


    Strengths and Weaknesses are
    considered internal factors---meaning
    you as the business owner can control
    them. How you manage or market the
    business controls whether it is a
    strength or weakness
    Opportunities
    and
    Threats
    are
    considered external factors---meaning
    you have little control over them. It is
    your job as a business owner to
    respond appropriately .

    SWOT analysis examines four elements

    Strengths - internal attributes and resources that


    support a successful outcome.
    Weaknesses - internal attributes resources that
    work against a successful outcome.
    Opportunities - external factors the project can
    capitalize on or use to its advantage.
    Threats - external factors that could jeopardize
    the project.

    What is SWOT Analysis?


    STRENGTHS
    Characteristics of the
    team that give it an
    others in the industry.

    business
    advantage

    or a
    over

    Positive tangible and intangible attributes,


    internal to an organization.
    Beneficial aspects of the organization or
    the capabilities of an organization, which
    includes human competencies, process
    capabilities, financial resources, products
    and services, customer goodwill and brand
    loyalty.
    Examples -, Well-known brand name,,
    Lower costs [raw materials or processes],
    Superior
    management
    talent,
    Better
    marketing skills, Good distribution skills,
    Committed employees.

    What is SWOT Analysis?


    WEAKNESSES

    Characteristics that place the


    firm at a disadvantage relative
    to others.
    Detract the organization from its
    ability to attain the core goal and
    influence its growth.
    Weaknesses are the factors which do
    not meet the standards we feel they
    should meet. However, sometimes
    weaknesses are controllable. They
    must be minimized and eliminated.
    Examples - Limited financial resources,

    Limited distribution, Higher costs, Outof-date products / technology, Weak


    market image, Poor marketing skills,
    Limited management skills.

    What is SWOT Analysis?


    OPPORTUNITIES
    Chances to make greater profits in the
    environment - External attractive factors that
    represent the reason for an organization to
    exist & develop.
    Arise when an organization can take benefit
    of conditions in its environment to plan and
    execute strategies that enable it to become
    more profitable.
    Organization should be careful and
    recognize the opportunities and grasp
    them whenever they arise. Opportunities
    may arise from market, competition,
    industry/government and technology.
    Examples - Rapid market growth,
    Changing customer needs/tastes, New
    uses for product discovered, Economic
    boom, Sales decline for a substitute
    product .

    SWOTWhat
    ANALYSIS
    is- THREAT
    SWOT

    Analysis?

    THREATS
    External elements in the environment
    that could cause trouble for the
    business - External factors, beyond an
    organizations control, which could
    place the organizations mission or
    operation at risk.
    Arise when conditions in external
    environment jeopardize the reliability
    and profitability of the organizations
    business.
    Examples - Entry of foreign competitors,
    Changing customer needs/tastes, Rival
    firms, adopt new strategies, Increased
    government
    regulation,
    Economic
    downturn.

    How to conduct SWOT


    Analysis?

    Tips & Exercise


    EXAMPLE

    Mc Donalds SWOT Analysis

    Tips & Exercise


    Mc Donalds
    SWOT Analysis

    INTERNAL

    STRENGTHS

    WEAKNESSES

    Community oriented
    Global operations all over the world
    Cultural diversity in the foods
    Excellent location
    Assembly line operations.

    High training costs due to high turnover.


    Not much variation in seasonal products .
    Quality concerns due to franchised
    operations.
    Focus on burgers / fried foods not on
    healthier
    options for their customers.

    OPPORTUNITIES

    THREATS

    Opening more joint ventures.


    Being more responsive to healthier
    options.
    Expanding on the advertising on being
    more socially responsible
    Expansions of business into newly
    developed
    parts of the world.

    Marketing strategies that entice


    people from
    small children to adults.
    Lawsuits for offering unhealthy foods.
    The vast amount of fast food
    restaurants that
    are open as competition..
    Down turn in economy affecting the
    ability to eat
    that much.

    EXTERNAL

    Thank
    You!

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