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    Proposal GIIAS Regional - MKS.15okt

    Uploaded by

    M.Maulana Iskandar Zulkarnain
    The document outlines plans to hold a GIIAS auto show in Makassar, Indonesia from November 25-29, 2015 to promote the GIIAS brand and auto industry outside of Jakarta. It details event highlights, promotion strategies, media partnerships, and expected attendance and sales.

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    © All Rights Reserved
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    Proposal GIIAS Regional - MKS.15okt

    Uploaded by

    M.Maulana Iskandar Zulkarnain
    422 views22 pages
    The document outlines plans to hold a GIIAS auto show in Makassar, Indonesia from November 25-29, 2015 to promote the GIIAS brand and auto industry outside of Jakarta. It details event highlights, promotion strategies, media partnerships, and expected attendance and sales.

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    Proposal event

    Original Title

    Proposal GIIAS Regional_MKS.15okt (1)

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    The document outlines plans to hold a GIIAS auto show in Makassar, Indonesia from November 25-29, 2015 to promote the GIIAS brand and auto industry outside of Jakarta. It details event highlights, promotion strategies, media partnerships, and expected attendance and sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    422 views22 pages

    Proposal GIIAS Regional - MKS.15okt

    Uploaded by

    M.Maulana Iskandar Zulkarnain
    The document outlines plans to hold a GIIAS auto show in Makassar, Indonesia from November 25-29, 2015 to promote the GIIAS brand and auto industry outside of Jakarta. It details event highlights, promotion strategies, media partnerships, and expected attendance and sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 22

    BACKGROUND

    To strengthen GIIAS as a brand outside Jakarta and create


    the buzz all over Indonesia.
    As a way to promote GAIKINDO as an association and GIIAS
    as a brand to a wider audience.
    There are still confusion in between GIIAS and IIMS which
    well known for its brand.
    To share the excitement of GIIAS not only to its audience in
    Jakarta & its surroundings since GIIAS is also being
    requested by other city.
    To support the local auto industry, outside Jakarta.
    Together with GAIKINDO and their brands, boosting the
    sales figures on the third quartal of the year.

    To support the auto


    industry NATIONWIDE

    GIIAS CIRCLE

    Grand City Surabaya


    9-13 Dec 2015

    Indonesia Convention Exebition


    BSD
    20 30 Agustus 2015

    Celebes Convention
    Center
    Makassar
    25 29 Nov 2015

    Jakarta Convention
    Center
    29 Oct - 1 Nov 2015

    HIGHLIGHT AUTO SHOW


    Showdays:
    Hari
    : Rabu - Minggu
    Tanggal
    : 25 29 November 2015
    Tempat
    : Celebes Convention Center
    Makassar
    Jam Operasional:
    Exhibitor
    : Pukul 10.00 22.00 WITA
    Visitor : Pukul 11.00 21.00 WITA
    HTM:
    Rabu Jumat
    : Rp 5.000,Sabtu Minggu : Rp 10.000,-

    POTENSIAL MARKET
    @ GIIAS MAKASSAR AUTO SHOW

    +/- 30.000 VISITORS

    +/- 200 MILYAR


    TRANSACTION

    22-45 YEARS OLD

    +/- 1.000 CARS


    SOLD

    EMPLOYEE &
    ENTREPRENEUR

    PRE-EVENT ACTIVITIES
    Press Conference
    Free ASIC at Gas Station
    (Pertamax / Pertalite)
    Give Blood Get ASIC at Car
    Free Day (2 weeks to
    Event)
    EduCare Tools for
    Schools

    DAILY PROGRAMS
    Daily Program:

    Blind Parking Challenge


    4x4 Challenge
    Test Drive

    HIGHLIGHTED PROGRAMS:
    AUTO SHOW MODIFICATION CONTEST

    Modification Contest on Thurs-Fri. Final Battle on Sat.


    - A prestigious contest of live car modification.
    Proposed contestants: group of local car
    communities
    Proposed judges: Govt, Academics, Automotive
    Business Practitioners
    Community Gathering.
    - An opportunity for local car communities to Show Off
    their Flagship Cars to public

    HIGHLIGHTED PROGRAMS:
    AUTOMOTIVE OUTLOOK 2016

    Automotive Outlook 2016


    - A forum in cooperation with GAIKINDO & HARIAN
    FAJAR to enlighten the Indonesia automotive industry
    in 2015-2016.

    HIGHLIGHTED PROGRAMS:
    WOMEN DAY

    Women Car Community Gathering.


    - An occasion for women car community to gather and
    share everything related to automotive matters.
    Safety and Defensive Driving.
    - A forum in cooperation with traffic police department
    to enlighten the women drivers on how to drive
    safely.

    HIGHLIGHTED PROGRAMS:
    CSR PROGRAMS

    Student Visit:
    - An opportunity for selected students to visit the
    Exhibition.
    EduCare:
    - A CSR program designed to support the growth of local
    education sector. Program include: Tools for Schools
    (stationaries for students)
    Blood Donation:
    - A social activity in cooperation with PMI, to encourage
    the public to do blood donation.

    FLOORPLAN MAKASSAR

    PROMOTION AND PUBLICATION


    MAKASSAR

    Print Media
    Newspaper
    Magazine
    Tabloid
    Electronic Media
    Radio
    Website
    E-Magz
    Social Media
    Twitter, Instagram, Path
    Email & sms Blast

    Outdoor Media
    Billboard
    Baliho
    Horizontal & Vertical
    Banner
    Flyers
    Poster
    Public Transportation
    Branding
    Convenience Store Adv

    PROMOTION TOOLS
    MAKASSAR

    Baliho
    : 10 pcs
    Billboard
    : 15 pcs
    Vertical Banner : 150 pcs
    Spanduk
    : 80 pcs
    Flyers
    : 100.000 pcs
    Poster
    : 500 pcs
    Roll Banner
    : 50 pcs
    Mini X-Banner : 50 pcs

    BANNER GIIAS MAKASSAR AUTO SHOW

    BALIHO GIIAS MAKASSAR AUTO SHOW

    SPANDUK GIIAS MAKASSAR AUTO SHOW

    SOCIAL MEDIA_MAKASSAR
    No.
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10
    11
    12
    13
    14
    15

    Akun Twitter
    @pramborsMKS
    @893fajarfmmks
    @radiospfm
    @iradiomakassar
    @suaracelebes
    @deltafmMakassar
    @bharata_FM
    @radiotelstar
    @gissradio
    @infoMKS_
    @Daeng_Info
    @InfoMakassarID
    @infoevent_mksr
    @topongoro_
    @SupirPete2

    Tayang
    20
    20
    20
    20
    20
    20
    20
    20
    20
    20
    20
    20
    20
    20
    20

    29
    29
    29
    29
    29
    29
    29
    29
    29
    29
    29
    29
    29
    29
    29

    November
    November
    November
    November
    November
    November
    November
    November
    November
    November
    November
    November
    November
    November
    November

    Tweet
    2
    2
    2
    2
    2
    2
    2
    2
    2
    2
    2
    2
    2
    2
    2

    Frek.
    Day
    10
    10
    10
    10
    10
    10
    10
    10
    10
    10
    10
    10
    10
    10
    10

    Total
    20
    20
    20
    20
    20
    20
    20
    20
    20
    20
    20
    20
    20
    20
    20

    SPOT LIVE REPORT, TALKSHOW


    SCHEDULING_MAKASSAR
    FREK
    NO

    RADIO

    Prambors

    LR

    TS

    TWEET

    TAYANG

    23 - 29 Nov

    WEB
    spot

    day

    total

    35

    frek

    jadwal

    25 Nov

    28 Nov

    frek

    jadwal

    frek

    jadwal

    26 Nov

    20

    20 29 Nov

    Fajar

    20 - 27 Nov

    10

    60

    25 Nov

    27 Nov

    20

    20 - 29 Nov

    Telstar

    20 27 Nov

    10

    60

    25 Nov

    27 Nov

    20

    20 - 29 Nov

    GISS

    20 - 27 Nov

    10

    60

    25 Nov

    28 Nov

    20

    20 - 29 Nov

    Susia

    20 - 27 Nov

    10

    60

    Bharata

    20 - 27 Nov

    10

    60

    20

    20 - 29 Nov

    iRadio

    20 - 27 Nov

    10

    60

    20

    20 - 29 Nov

    SPFM

    20 - 27 Nov

    10

    60

    20

    20 - 29 Nov

    RRI Pro 2

    20 27 Nov

    10

    60

    10

    Delta FM

    20 - 27 Nov

    10

    60

    20

    20 - 29 Nov

    11

    SCFM

    20 - 27 Nov

    10

    60

    20

    20 - 29 Nov

    PROPOSED MEDIA PARTNERS


    MAKASSAR

    PROPOSED OFFICIAL AIRPLANE:

    PROPOSED OFFICIAL HOTEL:

    THANK YOU...
    Contact Person
    Andi Ashari Arraniri
    0813 4393 1956

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