DLF

Presented byKashish 11100995 A09
Vivek
11101032 A10
Akshay 11101447 A11

Aishwarya 11101501
A12
Saurabh 11101505 A13
Challenges for DLF
Will they remain number 1 is a big question ?
Will they able to be the leaders in real estate business?
A little Glimpse of DLF
Real estate developer .
Deals in the development of residential, commercial and retail

properties.
Focused on real estate development in national capital region including

Delhi and Gurgaon.
CEO is Kushal Pal Singh.
Inception
Started by Chaudhary Raghvendra Singh.
Built Delhis landmark residential colonies like Greater Kailash, South

Extension and Hauz Khas.
Later on all the development of city was taken over by Delhi

Development Authority.
Forced DLF to diversify their business into batteries and cables.
Their ventures wasnt successful and eventually they were sold off.
Business lines of DLF
Residential Development:-creation of houses,

duplexes, and apartments.
Commercial Development:-they build ,leased and sold commercial

office space.
Retail Development:-focused on developing,

managing and leasing or selling of shopping malls.
Implementation Process
Land Identification and Acquisition.
Project Execution.
Sales and Marketing.
The Road Ahead
New business model was adopted.
DLF intended to Develop and Sell.
They retained the ownership of the retailed developments.
They also increased the size of the malls
Contd
DLF planned their growth in:
Planned Residential Real Estate Projects.

Planned commercial Real Estate Projects.
Planned Retail Real Estate Projects.
Contd
Planned Residential Real Estate Projects.
They acquired 23 acres of land in New Delhi for super luxury residential
development.
They also acquired land in different major cities.
They also won a bid with a joint venture partner.
Contd
Planned Commercial Real Estate Projects.
DLF planned to develop extensive commercial real estate.

They acquired 15 million square feet of commercial space.
They also acquired land in Chennai for the same purpose
Contd
Planned Retail Real Estate Projects.
20 malls in North India were planned in the outskirts of the cities.
They proposed to invest 30,000 crore on developing 100 million sq ft.
Largest mall to be located in Gurgaon.
Subsidiaries of DLF
DLF Services Limited
Provided maintenance and management services for power distribution,

back-up power generation etc.
DLF Services is a ISO 9001:2000 certified company.
Contd
DLF Power
Founded in 1988.
Operations included setting up of captive power plants
It has five power plants in Eastern India with agg capacity of 55MW.
New Businesses
DLF also developed:
Special Economic zones.

Hotels.
Contd..
Trinity towers
DLF Exclusive Floors
Belvedere Park
Infinity towers
DLF Cyber Green
Contd
DLF Mega Mall
The Aralias
The Magnolias
Western Heights
DLF City Centre
Contd
DLF IT Park
Jasola
DLF Place
Courtyard
DLF
DLF
DLF
Vision
To contribute significantly in building the new India and become worlds

most valuable real estate company.
Mission
To build world class real estate businesses across six business lines with
the highest standards of professionalism, ethics, quality and customer
sevice.
Values
Sustained efforts to enhance customer value and quality.
Ethical and professional service.
Compliance and respect for all community, environmental and legal

requirements.
Strategy
To build a world-class real estate development company.
It should have highest standards of professionalism, ethics and customer

service
Contribution and get benefits from the growing Indian economy.
Key elements of business strategy
Increasing land reserves in strategic location.
Expanding core business lines nationally.
Diversifying into SEZ development
Contd
Undertaking infrastructure development.
Diversifying into hotel development.
Moving into sales revenue based business model.
Enhancing execution capabilities.
Industry and Competitive

Scenario
Real estate development industry in India, although fragmented, was highly

competitive.
Real estate developers in the organized sector were actively considering

townships, multiplexes and shopping malls to drive business
Relaxation of the FDI policy in the real estate sector consequently increased
competition.
Factors responsible for real estate

sector development
Demand for more housing units in cities and towns because of growing
urbanisation.
Demand for office premises by growing IT industry.
Demand for shopping malls by growing retail segment.
Contd
Demand for multiplexes by evolving entertainment sector.
Demand for hotels/resorts by growing tourism industry.

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Presented byKashish 11100995 A09

Akshay 11101447 A11

Challenges for DLF

Will they remain number 1 is a big question ?

Will they able to be the leaders in real estate business?

A little Glimpse of DLF

Real estate developer .

Deals in the development of residential, commercial and retail

Focused on real estate development in national capital region including

CEO is Kushal Pal Singh.

Started by Chaudhary Raghvendra Singh.

Built Delhis landmark residential colonies like Greater Kailash, South

Later on all the development of city was taken over by Delhi

Forced DLF to diversify their business into batteries and cables.

Business lines of DLF

Residential Development:-creation of houses,

Commercial Development:-they build ,leased and sold commercial

Retail Development:-focused on developing,

Land Identification and Acquisition.

Sales and Marketing.

The Road Ahead

New business model was adopted.

DLF intended to Develop and Sell.

They retained the ownership of the retailed developments.

They also increased the size of the malls

DLF planned their growth in:

Planned Residential Real Estate Projects.

Planned Residential Real Estate Projects.

Planned Commercial Real Estate Projects.

DLF planned to develop extensive commercial real estate.

Planned Retail Real Estate Projects.

20 malls in North India were planned in the outskirts of the cities.

They proposed to invest 30,000 crore on developing 100 million sq ft.

Largest mall to be located in Gurgaon.

DLF Services Limited

Provided maintenance and management services for power distribution,

DLF also developed:

Special Economic zones.

DLF Exclusive Floors

DLF Cyber Green

DLF Mega Mall

DLF City Centre

To contribute significantly in building the new India and become worlds

Sustained efforts to enhance customer value and quality.

Ethical and professional service.

Compliance and respect for all community, environmental and legal

To build a world-class real estate development company.

It should have highest standards of professionalism, ethics and customer

Contribution and get benefits from the growing Indian economy.

Key elements of business strategy

Increasing land reserves in strategic location.

Expanding core business lines nationally.

Diversifying into SEZ development

Undertaking infrastructure development.

Diversifying into hotel development.

Moving into sales revenue based business model.

Enhancing execution capabilities.

Industry and Competitive