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    D.L.F. Business

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    harman
    This document provides an overview of DLF (Delhi Land & Finance) as part of a business research project. It discusses that DLF is the largest real estate developer in India, founded in 1946. The document outlines DLF's key financial details, products, and developments across India. It also summarizes DLF's vision, mission, values and compares it to competitors. Finally, it performs a SWOT analysis and discusses DLF's position on the BCG matrix.

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    D.L.F. Business

    Uploaded by

    harman
    521 views21 pages
    This document provides an overview of DLF (Delhi Land & Finance) as part of a business research project. It discusses that DLF is the largest real estate developer in India, founded in 1946. The document outlines DLF's key financial details, products, and developments across India. It also summarizes DLF's vision, mission, values and compares it to competitors. Finally, it performs a SWOT analysis and discusses DLF's position on the BCG matrix.

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    This document provides an overview of DLF (Delhi Land & Finance) as part of a business research project. It discusses that DLF is the largest real estate developer in India, founded in 1946. The document outlines DLF's key financial details, products, and developments across India. It also summarizes DLF's vision, mission, values and compares it to competitors. Finally, it performs a SWOT analysis and discusses DLF's position on the BCG matrix.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    521 views21 pages

    D.L.F. Business

    Uploaded by

    harman
    This document provides an overview of DLF (Delhi Land & Finance) as part of a business research project. It discusses that DLF is the largest real estate developer in India, founded in 1946. The document outlines DLF's key financial details, products, and developments across India. It also summarizes DLF's vision, mission, values and compares it to competitors. Finally, it performs a SWOT analysis and discusses DLF's position on the BCG matrix.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 21

    BUSINESS RESEARCH PROJECT ON

    DLF(Delhi Land & Finance)

    PRESENTED BY NAVNEET SING


    PGDM 1ST YEAR
    SUNSTONE EDUVERSITY

    ABOUT DLF

    Industry

    Real state ltd

    FOUNDED

    1946

    FOUNDER

    Chaudhary Raghvendra Singh

    Headquarters

    New Delhi, India

    Key people

    Kushal Pal Singh (Chairman)

    Products

    Offices
    Apartments
    Shopping Malls
    Hotels
    Golf courses
    infrastructure

    REVENUE

    526 crores (2014)

    EMPLOYEES

    7,542

    Topic
    covered

    Business Environment

    Vision, mission, and values

    Competitor Analysis

    SWOT Analysis

    Gallery

    BUSINESS ENVIRONMENT

    As of doing business DLF is ranked at 116 out 500 by economic times.

    It is the largest commercial real estate developers in India.

    In1946 it is the first developed residential colonies in Delhi such as


    Shivaji Park,Rajouri Garden etc.

    In the mid-1970s, the company started developing their DLF City


    project at Gurgaon.

    Its plans include hotels, infrastructureandspecial economic zonesrelated development projects.

    The development business of DLF includes Homes and Commercial


    Complexes

    The Homes business dividing into 3 segments of the residential


    market - Super Luxury, Luxury and Mid-Income.

    DLFs in INDIA

    The following
    map shows the
    locations of DLFs
    developments,
    projects and
    lands across
    India, as on 30th
    June 2014:

    Vision, Mission & Values


    DLF Vision

    To contribute significantly to building the new India and become the worlds most
    valuable real estate company.

    DLF Mission

    To build world-class real-estate concepts across six business lines with the highest
    standards of professionalism, ethics, quality and customer service.

    DLF Values

    Sustained efforts to enhance customer value and quality

    Ethical and professional service

    Compliance and respect for all community, environmental and legal requirements.

    Competitor Analysis
    DLF competitor are:1. Oberoi Realty
    2. Godrej Properties Limited
    3. DB Realty Limited
    4. Sobha

    Financial Comparison with


    Competitors
    Name
    Last share Price
    Market Cap.
    Sales turnover
    OF Year 2014 (Rs. cr.)

    Net Profit

    Total Assets

    DLF

    152.15

    27,112.02

    2,385.94

    526.84

    26,306.66

    Prestige Estate

    245.50

    9,206.25

    2,005.19

    340.02

    4,754.47

    Oberoi Realty

    255.55

    8,388.00

    622.56

    295.12

    2,734.12

    Godrej Prop

    254.50

    5,073.42

    664.00

    97.65

    3,310.55

    Sobha

    476.15

    4,669.31

    2,112.90

    206.50

    3,351.17

    MARKET SIZE OF REAL ESTATE COMPANIES IN INDIA

    GODREJ PROPERTY; 7%
    OBEROI REALITY; 11%
    SOBHA; 6%
    PRESTIGE ESTATE; 12%
    OTHERS; 30%

    DLF; 34%

    DLF

    PRESTIGE ESTATE

    OBEROI REALITY

    GODREJ PROPERTY

    SOBHA

    OTHERS

    Market capital and profit of real state in India of year


    2014

    Companies
    DLF
    PRESTIGE
    ESTATE
    OBEROI
    REALITY
    GODREJ
    PROPERTY
    SOBHA
    OTHERS
    TOTAL

    Capital (rs in
    cr.)

    26,500
    9,400
    8,590
    5,000
    4,710
    22,700
    76,900

    Sales turn
    over(rs in cr.)

    3,825
    664
    2,005
    622
    2,112
    6,386
    14,177

    Net profit(rs in
    cr.)

    526.84
    340.02
    295.12
    97.65
    206.50
    944
    2410

    BCG MATRIX

    ?
    DLF

    SOBHA AND
    GODREJ
    PROPERTY

    OBEROI
    PROPERTY
    AND
    PRESTIGE
    ESTATE
    OTHER
    COMPANIE
    SF

    SWOT Analysis
    STRENGTH
    1.

    Largest real estate company in India.

    2.

    DLF has a very good market share of about 34%.

    3.

    Brand value.

    4. A well established and firm base in India.

    5. Experience of over many decades in Indian retail sector with an


    expertise in the field.
    6. Strong management team.

    WEAKNESS
    1. Majorly present only in India and limited global exposure.
    2. Affected due to lack of regulations and effective policies.

    OPPORTUNITY
    1. Shortage of houses in urban areas.
    2. Investment in raw material Backward Vertical Integration.
    3. It can invest more in Power generation projects like Hydroelectric or Wind power.

    THREATS
    1. Competitors may try to get more
    market share through improved
    techniques
    2. Economic downturn.
    3. Volatility in financial markets.

    Gallery
    DLF CONSTRUCTIONS

    Gurgaon , Haryana

    DLF Gateway Tower


    Gurgaon

    SkyLine
    Gurgaon

    SkyLine
    New Delhi

    Thank You

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