Introduction To Operations Research
Introduction To Operations Research
Introduction To Operations Research
Outline
Introduction to Operational Research
History of Operational Research
Definition of Operational Research
Features of Operational Research
Scope of Operational Research
Methodology/Approaches of Operational Research
Tools/Techniques of Operational Research
Operational Research and Management Decision-Making
Limitations of Operational Research
Steps in OR Study
Application Areas of OR
Short List of Successful Stories
Decision Making
Every industrial organization faces multi-facet
problems to identify best possible solution to their
problems.
OR aims to help the executives to obtain optimal
solution with the use of OR techniques.
It also helps the decision maker to improve his
creative and judicious capabilities, analyze and
understand the problem situation leading to
better control, better co-ordination, better
systems and finally better decisions.
Scientific Approach
OR applies scientific methods, techniques and
tools for the purpose of analysis and solution of
the complex problems.
In this approach there is no place for guesswork
and the person bias of the decision maker.
Inter-Disciplinary Approach
Basically the industrial problems are of complex
nature and therefore require a team effort to
handle it.
This team comprises of scientist, mathematician
and other professionals. Who jointly use the OR
tools to obtain a optimal solution of the problem.
They tries to analyze the cause and effect
relationship between various parameters of the
problem and evaluates the outcome of various
alternative strategies.
System Approach
The main aim of the system approach is to trace
out all significant and indirect effects for each
proposal on all sub-system on a system and to
evaluate each action in terms of effects for the
system as a whole.
The inter-relationship and interaction of each
sub-system can be handled with the help of
mathematical/analytical models of OR to obtain
acceptable solution.
Use of Computers
The models of OR need lot of computation and
therefore, the use of computers becomes
necessary.
With the use of computers it is possible to handle
complex problems requiring large amount of
calculations.
The objective of the operations research models
is to attempt and to locate Best or Optimal
Solution.
Objective
Operational Research always try to find the best
and optimal solution to the problem.
For this purpose objectives of the organization
are defined and analyzed. These objectives are
then used as the basis to compare the alternative
courses of action.
Human Factors
In deriving, Quantitative Solutions we do not
consider human factors, which doubtlessly play a
great role in the problems.
So, study of O.R. is incomplete without study of
human factors.
Fields of OR
National Planning and Budgeting
Defense Services
Industrial Establishment and Private Sector
Units
R & D and Engineering
Defense Services
Basically formulation of OR started from USA Army, so it
has wide application in the areas such as:
Development of New Technology
Optimization of Cost and Time
Setting and Layouts of Defense Projects
Assessment of Threat Analysis
Strategy of Battle
Effective Maintenance and Replacement of Equipment
Inventory Control,
Transportation
Supply Depots, etc.
Methodologies/Approaches of OR
1. ORIENTATION
2. PROBLEM DEFINITION
3. DATA COLLECTION
4. MODEL FORMULATION
5. SOLUTION
6. ANALYSES AND INFORMATION
7. IMPLEMENTATION AND MONITORING
Problemformulation
Steps in OR Study
Modelbuilding
Datacollection
Dataanalysis
Coding
Model
verificationand
validation
No
Finetune
model
Yes
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Experimentaldesign
Analysisofresults
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Success Stories of OR
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Application Areas
Strategic planning
Supply chain management
Pricing and revenue management
Logistics and site location
Optimization
Marketing research
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Scheduling
Portfolio management
Inventory analysis
Forecasting
Sales analysis
Auctioning
Risk analysis
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Examples
British Telecom used OR to schedule workforce
for more than 40,000filed engineers. The
system was saving $150 million a year from
1997~ 2000. The workforce is projected to
save $250 million.
Sears Uses OR to create a Vehicle Routing
and Scheduling System which to run its
delivery and home service fleet more efficiently
-- $42 million in annual savings
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Examples
UPS use O.R. to redesign its overnight
delivery network, $87 million in savings
obtained from 2000 ~ 2002; Another $189
million anticipated over the following decade.
USPS uses OR to schedule the equipment
and workforce in its mail processing and
distribution centers. Estimated saving in $500
millions can be achieve.
Mars
Online Procurement Auctions Benefit Mars and Its Suppliers
Menlo Worldwide Forwarding
Turning Network Routing into Advantage for Menlo Forwarding
Merrill Lynch
Seizing Marketplace Initiative with Merrill Lynch Integrated Choice
NBC
Increasing Advertising Revenues and Productivity at NBC
PSA Peugeot Citroen
Speeding Car Body Production at PSA Peugeot Citroen
Rhenania
Rhenania Optimizes Its Mail-Order Business with Dynamic
Multilevel Modeling
Samsung
Samsung Cuts Manufacturing Cycle Time and Inventory to
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Compete
Spicer
Spicer Improves Its Lead-Time and Scheduling Performance
Syngenta
Managing the Seed-Corn Supply Chain at Syngenta
Towers Perrin
Towers Perrin Improves Investment Decision Making
U.S. Army
Reinventing U.S. Army Recruiting
U.S. Department of Energy
Handling Nuclear Weapons for the U.S. Department of Energy
UPS
More Efficient Planning and Delivery at UPS
Visteon
Decision Support Wins Visteon More Production for Less
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