Corporate Social Responsibility (CSR) : Presented by
Corporate Social Responsibility (CSR) : Presented by
Corporate Social Responsibility (CSR) : Presented by
Presented By:
Uzma Naseem
What is
CSR?
CSR is the responsibility of corporation to
contribute to better society and cleaner
environment
It is about how companies manage the business
processes to produce an overall positive impact on
society
The most simplest definition is:
HOW ACOMPANY BEHAVES TOWARDS
SOCIETY
The Socioeconomic
ItView:
is the view that management's social
responsibility goes beyond making profit to
include protecting and improving societys
welfare
Categories of CSR
1. Economic Responsibility (Profit)
2. Social Responsibility (People)
3. Environment Responsibility (Planet)
Approaches of being
Green
Legal Approach (Light green)
Market Approach
Stakeholder Approach
Activist Approach (dark
green)
Market Approach
Firms respond to the preferences of their
customers for environmentally friendly
product
Stakeholder Approach
Contd.
..
Activist Approach
Firm look for ways to respect and preserve
environment and actively socially responsible
Benefits of CSR
Increased employee loyalty and
retention
Increased quality of product &
services
Increased customer loyalty
Increased reputation and brand
image
Greater productivity & quality
Produce safely and decreased
liability
Managerial Ethics
The term ethics refers to rules and
principles that define right and wrong
conduct
Or
Knowing
Thank You