Management Control System - Revenue & Expense Center

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MANAGEMENT CONTROL

SYSTEM

CITRA DEWI WULANSARI


14/374248/PEK/19683
REGULER 36
Ch.4 Responsibility Center & Revenue Expenses

Concept of MCS
2

Management Control :
is the process by which managers assure that the resources obtained
are used efficiently and effectively in the accomplishment of
organizational goals : Anthony

Efficiency : doing the things right ie. Relationship between input and
output

I/P

efficiency

O/P

Effectiveness : doing the right things ie. Relationship between output


and objectives

O/P

effectiveness

OBJECTIVES

System is a prescribed way or a systematic way of carrying out a set


of activities which are usually repetitive in nature

Responsibility Centers - Basic


3

Responsibility Centers (RC) constitute the


structure of a control system and the
assignment of responsibility to
organizational units must reflect the
organizations strategy.

RC is an organization unit that is headed


by a manager who is responsible for its
activities

RC exists to accomplish some purpose


that are called as its objectives

Responsibility Centers Core


operation

RC receives inputs. Using capital and assets it


converts this input in an output, that can be
either tangible (goods) or intangible
(services)
Inputs
Resources used
Measured by cost

Outputs
Work

Goods or services

Management is responsible for ensuring the


optimum relationship between inputs and
outputs

Responsibility Centers
Measuring inputs and outputs
5

Cost is a monetary measure of the


amount of resources used by a RC

It is much easier to measure the cost of


input than to calculate the value of
outputs. For example, a college can easily
measure how many students have passed
but it is difficult to measure how much
education each of them acquired

Responsibility Centers Measuring inputs


and outputs Efficiency and Effectiveness
6

Efficiency and effectiveness are the 2 performance


measurement criteria for RC

Efficiency is a ratio of input to output (doing things right)

Effectiveness is determined by the relationship between a


RCs output and its objectives (doing right things)

These 2 es are not mutually exclusive; each RC has to be


efficient and effective as well

Profit as a measure of performance measures both efficiency


and effectiveness because profit is the major objective
(effectiveness) and it is also the difference between output
and input (efficiency)

Responsibility Centers - Types


Optimal relationship
Can be established
Inputs
(monetary value)

Work

Output
s
(physical)

Example Manufacturing Function

Above is the relationship between input and output in case of


An ENGINEERED EXPENSE CENTER

Characteristics : - 1. Input can be measured in monetary terms


2. Output can be measured in physical terms
3. Optimum relationship between amount of input
for one unit of output can be established

Responsibility Centers - Types


Optimal relationship
cant be established
Inputs
(monetary value)

Work

Output
s
(physical)

Example R & D Function

Above is the relationship between input and output in case of


An DISCRETIONARY EXPENSE CENTER
1. Reflects managements decisions regarding certain policies
2. Weather to match or exceed the marketing efforts of competitor
3. To find the appropriate amounts to spend for R&D
8

Responsibility Centers - Types


Inputs not related to
outputs
Inputs
(monetary value
only for costs
directly incurred)

Work

Output
s
(monetary value)

Example Marketing Function

Above is the relationship between input and output in case of


a REVENUE CENTER
1. Mostly are sales unit that do not have authority to set selling pr
2. Focus on target revenue only
3. Market demands is hard to predict
9

Responsibility Centers - Types


Inputs are related to
outputs
Inputs
(monetary value)

Work

Output
s
(monetary value)

Example
BU

10

Above is the relationship between input and output in case of


a PROFIT CENTER, the role of profit :
1. Profit as an objectives is an important measure of
effectiveness
2. Profit is the difference between revenue (output) and
expense (input)
Who3.may
be profit
effective
but notboth
efficient,
with the frugal
Thus,
measures
effectiveness
and efficiency
manager, who uses less input but produces less than the
optimum output ?

Responsibility Centers - Types


Profits are related to
capital employed
Inputs
(monetary value)

Capital

Output
s
(monetary value)

employed
Example
BU
Above is the relationship between input and output in case of
an INVESTMENT CENTER :
- Chapter 7 Measuring & Controlling Asset Employed

11

Responsibility centers
Engineered & Discretionary expense center
12

Point

Engineered EC

Discretionary EC

Nature of expenditure

Engineered costs are those for


which standards can be easily
established

Discretionary costs are those for


which standards cant be easily
established

I/p - o/p relationship

Optimal relationship can be


established

Optimal relationship cant be


established

Application

Manufacturing function

Service function

Budget preparation

Budget represents unit cost of


performing task efficiently

Budget determined by the


magnitude of the job to be done

Budgetary control

Difference between budget and


actual is a measure of efficiency
(since input and output optimum
relationship can be established)
Being within budget is
important

Difference between budget &


actual is not a measure of
efficiency (since input and
output optimum relationship
cant be established)
Doing the task is more
important (doesnt mean that
budget is not to be adhered;
emphasis differs)

Financial control

During performance

More at planning stage

Responsibility centers
Profit center & Revenue center
13

Profit Center

Revenue Center

Meaning

A responsibility center that is


responsible for both revenues
and expenses is profit center.

A responsibility center that is


responsible for revenues but not
for the expenses is revenue
center.

I/p - o/p relationship

Optimal relationship is
established between value of
output (revenue) and value of
input (expense)

Optimal relationship cant be


established between value of
output (revenue) and value of
input (expense)

Application

Business units

Marketing offices

Goal

Maximizing profit by controlling


both revenue and expenses

Maximizing revenue

Responsibility Centers
General control characteristics of Discretionary ECs
14

Budget preparation based on the magnitude of the task to be


done. Tasks divided into 2 :
Continuing
Special

Incremental Budgeting

Zero Based Review

Cost variability not in short run

Type of Financial control planning important

Measurement of performance Doing the planned work is


important

Budgetary control
Incremental Budgeting

Incremental budgeting is budgeting based


on slight changes from the preceding
period's budgeted results or actual results.

This is a common approach in businesses


where management does not intend to
spend a great deal of time formulating
budgets, or where it does not perceive any
great need to conduct a thorough reevaluation of the business.

Budgetary control
Incremental Budgeting

Drawbacks in incremental budgeting method :


1.

The current levels expenditure is accepted and


not reexamined during the budget preparation
process.

2.

Managers typically want to increase the resource


level, thus tend to request additional budget.

3.

Overhead cost are sometimes drastically reduced


without any adverse consequences.

Budgetary control
Zero based review
17

In contrast to incremental budgeting, Zero Based Review


starts the budget from the scratch (de novo)

Managers are required to justify the items with proper bases

Thus ZBR is an intensive review of the budgetary allocations

Certain basic questions are asked like should the activity


under review be performed at all? What should the quality
level be?

It is a good way of doing budgeting and can eliminate a lot of


waste. However it demands some time and energy.

Budgetary control
Variable cost

Variable costsare costs that change in proportion


to the good or service that a business produces.

Discretionary expense centers, managers tend to


approve changes that correspond to anticipated
changes in sales volume.

Uneconomical to adjust the work force for short-run


fluctuations.

Example : allowing additional personal when volume is


expected to increase and layoff when volume is decrease.

Budgetary control
Financial control

The objective is to become cost


competitive by setting a standard and
measuring the actual cost.

Allowing the manager to participate in


the planning of discretionary expense
budgeting.

Financial control is primarily exercised at


the planning stage before the cost are
incurred.

Budgetary control
Measurement of Performance

Spending amount that is on budget is


satisfactory, spending more may will cause for
concern, spending less may indicate the planned
work is poorly done.

Total control over discretionary expense centers


is achieved primarily through nonfinancial
performance measure.

The best indication for quality service is the


satisfaction and opinion of the user.

Responsibility Centers
Administrative & Support Centers Control problems & Budget preparation
21

2 important reasons for control problems

Difficulty in measuring output


Lack of goal congruence

Budget preparation

Section covering costs of being in business


Discretionary activities
Justification for proposed increases in budget

Responsibility Centers
22

R&D centers control problems, budget preparation &


performance measurement

Budget preparation

One should understand R & D continuum


Basic research applied research development
production engineering testing
No scientific way of determining R & D budget
Some companies use % of revenue for R&D budget
For basic research, budget can be a lump-sum
amount
For testing, number of testing can be a budget base

Performance measurement
Monthly/quarterly reports on budgeted and
actual expense
2 types of financial reports one reporting
total R&D expense, the other reporting it
separately for each RC
Effectiveness of research is informed though

Responsibility Centers
Marketing Centers activities and related controls
23

Logistic Activities

These RCs are similar to expense centers in


manufacturing plants and can be safely called as
engineered expense centers

Marketing activities control problems

Measuring output is easy, evaluating effectiveness is


difficult because of influence of other factors on
sales
Marketing expenses are often budgeted at % of sales
not because sales volume cause marketing expenses
but because it gives larger affordability
Order-getting costs are that way discretionary and
controls cannot be easily standardized

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