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    Mankind

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    Mankind Pharma is a leading pharmaceutical company in India established in 1995. It has six divisions across different therapeutic areas and product types. The company's mission is to deliver medicines enabling healthier lives, and its vision is to be among the top 3 pharmaceutical companies in India by 2010. Mankind Pharma has experienced strong growth of 60% annually, outperforming the Indian pharmaceutical industry. It employs strategies such as no target pressure for employees, extensive doctor engagement, and economical products to achieve success across its divisions.

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    Mankind

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    priteshghogare
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    Mankind Pharma is a leading pharmaceutical company in India established in 1995. It has six divisions across different therapeutic areas and product types. The company's mission is to deliver medicines enabling healthier lives, and its vision is to be among the top 3 pharmaceutical companies in India by 2010. Mankind Pharma has experienced strong growth of 60% annually, outperforming the Indian pharmaceutical industry. It employs strategies such as no target pressure for employees, extensive doctor engagement, and economical products to achieve success across its divisions.

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    Mankind Pharma is a leading pharmaceutical company in India established in 1995. It has six divisions across different therapeutic areas and product types. The company's mission is to deliver medicines enabling healthier lives, and its vision is to be among the top 3 pharmaceutical companies in India by 2010. Mankind Pharma has experienced strong growth of 60% annually, outperforming the Indian pharmaceutical industry. It employs strategies such as no target pressure for employees, extensive doctor engagement, and economical products to achieve success across its divisions.

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    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    3K views14 pages

    Mankind

    Uploaded by

    priteshghogare
    Mankind Pharma is a leading pharmaceutical company in India established in 1995. It has six divisions across different therapeutic areas and product types. The company's mission is to deliver medicines enabling healthier lives, and its vision is to be among the top 3 pharmaceutical companies in India by 2010. Mankind Pharma has experienced strong growth of 60% annually, outperforming the Indian pharmaceutical industry. It employs strategies such as no target pressure for employees, extensive doctor engagement, and economical products to achieve success across its divisions.

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    of 14

    MANKIND PHARMA

    ‘ Mankind at present is a leading


    pharmaceutical company of India.’
    CONTENT
     Mission & Vission
     Company Overview
     Divisions
     Success Stories
     Key Strategies
    MISSION & VISSION

    MISSON
    “To deliver medicines that enable patients to live healthier,
    happier and more active lives”.
    VISSION
    “To be among the top 3 pharmaceutical companies of India
    by the year 2010”.
    AN OVERVIEW
    • Established in 1995 with a capital of 50
    lakhs in New Delhi.
    • It is among the top 10 fastest growing
    Pharma companies of India as per ORG-
    IMS.
    • Mankind has out-performed the Indian
    Pharmaceutical industry by growing at
    the rate of 60% year after year
    CONTINUED……
    -2008- Target- 950 crores
    Achievement- 930 crores
    -2009- Target- 1200 crores
    - Total six divisions
    - Four divisions are activated in mumbai
     Discovery
     Special
     Future
     Vet
    Divisions
    Discovery Mankind-
    - Incepted in the year 2002
    - Products for diabetic metabolic disorder. It is also
    having products in antibiotic, GI , anti fungal &
    lifestyle segments
    .
    VetMankind-
    - Division launched in the year 2007
    - It comprises veterinary products in
    Antibacterials,
    Nutritionals, Reproductive, NSAIDs , Digestive
    categories etc.
    Special Mankind
    -Launched in January 2007 is poised to meet OTC
    requirements.
    - premium category condoms, toothbrush, sanitary
    napkins & sweeteners.

    Magnet Labs
    -Launched in the year 2007.
    -Acute & chronic psychiatric segments
    Future Mankind
    -Positioned in the year 2007
    -orthopedic drugs along with GI & other specialty

    Lifestar Pharma
    -Launched in the year 2005
    -ophthalmic & Dermal products. It is also having
    product range in antibacterials, GI & other segments.
    COMPANY MILESTONE
    1995-Inception of Mankind Pharma .
    2002-1)Company established its operations all
    over India.
    2) Launched new division Discovery
    Mankind.
    2005-1) Celebrated Decade of trust with
    medical fraternity.
    2) Launched Lifestar Pharma,
    3) Awarded by Indian Express Pharma-
    pulse for Overall Best Performance
    CONTINUED……
    • 2006-
    1)Established Injectable state-of-the-art unit at
    Paonta sahib (HP).
    2)Group Turnover surged upto Rs.512 Cr.
    • 2007-
    1) Launched Future Mankind, Special Mankind
    and VetMankind.
    2) Acquired Magnet Labs Pvt. Ltd..
    3) Awarded "Emerging Company of the year"
    by Indian Express Pharma Pulse.
    4) Tied up with Roche Diagnostic for the
    marketing of product Accu chek Go
    CONTINUED…..
    2008-
    -Achived 35% growth.
    -1st rank all over India as per Prescription
    /Doctor/Month.
    -4th rank in india & 3rd in North India as per ORG-
    IMS & stockist Secondary Audit.
    -21 brands at No.1 position & 14 brands at No. 2
    Position as per ORG-ims & stockist Secondary
    Audit.
    -53 brands in top 5 position as per ORG-ims &
    stockist Secondary Audit
    TOP BRANDS
    DISCOVERY SPECIAL
    • Caldikind • Moxikind CV
    • Mahacef • Neurokind- More
    • Neurokind-plus • Zenflox
    • Pantakind • Cefakind

    • Total- 124 brands • Total- 116 brands

    • Turnover- 350 cr • Turnover- 250 cr


    Strategy
     No Target pressure
     Tremendous work pressure
     Meet each and every doctor
     Special campaigns
     Heavy sampling
     Frequent gifting
     Highest no. of field force
     Attractive schemes for medical stores
     Economical Products
    THANK YOU

    Presented by –
    • KRUNAL VANJARA
    • PRITI UPADHYAY
    • PRITESH GHOGARE

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