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    Language Feature of Leaflet

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    adventinapadmyastuti
    This document outlines the key language features of leaflets, including structural and grammatical elements. Structurally, leaflets should include a title, introduction, subheadings, illustrations, and contact information. The title and introduction should grab attention, while subheadings provide informative sections. Grammatically, leaflets generally use the present tense and positive language to communicate information in a simple, direct manner. Pamphlets and banners share similar focused language features, such as attention-grabbing titles, limited text, and inclusion of contact details.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Language Feature of Leaflet

    Uploaded by

    adventinapadmyastuti
    7K views10 pages
    This document outlines the key language features of leaflets, including structural and grammatical elements. Structurally, leaflets should include a title, introduction, subheadings, illustrations, and contact information. The title and introduction should grab attention, while subheadings provide informative sections. Grammatically, leaflets generally use the present tense and positive language to communicate information in a simple, direct manner. Pamphlets and banners share similar focused language features, such as attention-grabbing titles, limited text, and inclusion of contact details.

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    This document outlines the key language features of leaflets, including structural and grammatical elements. Structurally, leaflets should include a title, introduction, subheadings, illustrations, and contact information. The title and introduction should grab attention, while subheadings provide informative sections. Grammatically, leaflets generally use the present tense and positive language to communicate information in a simple, direct manner. Pamphlets and banners share similar focused language features, such as attention-grabbing titles, limited text, and inclusion of contact details.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    7K views10 pages

    Language Feature of Leaflet

    Uploaded by

    adventinapadmyastuti
    This document outlines the key language features of leaflets, including structural and grammatical elements. Structurally, leaflets should include a title, introduction, subheadings, illustrations, and contact information. The title and introduction should grab attention, while subheadings provide informative sections. Grammatically, leaflets generally use the present tense and positive language to communicate information in a simple, direct manner. Pamphlets and banners share similar focused language features, such as attention-grabbing titles, limited text, and inclusion of contact details.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    Language feature of Leaflet:

    Actually the language feature of leaflet and


    brochure is the same. The difference is only
    the size of leaflet and brochure.

    Designing a Leaflet
    STRUCTURAL FEATURES:

    1) Title & slogan
    2) Introduction
    3) Subheadings
    4) Attractive illustrations and photographs
    5) Include contact information, and where to
    get further details

    Title & Slogan should GET ATTENTION and
    Grab the readers attention. Start with a
    catchy heading, or Rhetorical questions
    Catchy Slogans: Saving you money every
    day. Every little helps! Try something new
    every day. Fancy a great holiday break? Are
    you interested in our maritime history?


    Write the history, mission or vision of
    Introduction Example: The Humanitarian
    Reform Organisation was introduced in 2008.
    It aims to make humanitarian response more
    expected and develop harmony among
    humanitarians. The objective is also to
    inculcate leadership qualities, improved
    planning and enhanced accountability.



    Subheadings Give informative heading for
    different sections. Sections provide
    information and facts about the topic. BE
    LUCID :
    give a clear idea of what the reader is
    expected to do
    Persuade the reader to take action
    idea in the readers mind

    Subheadings must BE
    PERSUASIVE:
    1) Give a solution to the problem
    2) Be specific, state the benefit clearly in the
    leaflet
    3) Use compelling language that makes Give-
    people think away
    4) Tell people why this event is good for and
    them.
    5) Be clear what the promotion is about, offer:
    stating what the event is, when and where Buy
    one, it is taking place and how much it costs. If
    get one its free, say so! free

    Designing a Leaflet
    GRAMMATICAL FEATURES:
    1) A range of different tensest they are
    usually written in the present tense,
    employing emotive language and often using
    metaphors and similes.
    2) Simple and direct language
    3) Use of positive words
    4) Use of non- discriminatory language

    Use Superlatives such as biggest, brightest,
    tastiest, creamiest, freshest, quickest etc. Use
    ImperativeYou must buy this...Dont miss
    this great offer... Dont delay, buy today!

    Include contact information, and Contact
    Information where to get further details (
    phone/ cell number, email address etc)

    Language feature Pamphlet

    A pamphlet could also be considered as a factual
    description. In this way the task would also be
    suitable for SL. In here the language feature is the
    same with brochure.
    Features:
    Creative use of language
    Attention to presentation, for example, eye-catching
    titles
    Some language rules may be broken
    Some factual information included
    High proportion of adjectives and adverbs
    Use of rhetorical devices

    Language feature of Banner :

    Clear statement with big size font
    Should be contain short message
    Contain logo or symbol
    Include contact information (if that is event)
    The color is not too much

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