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    Chapter 8 - Routine and Positive Messages

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    DeoriesMcLendon
    Business Communications Chapter 8 Powerpoint

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    © All Rights Reserved
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    Chapter 8 - Routine and Positive Messages

    Uploaded by

    DeoriesMcLendon
    178 views20 pages
    Business Communications Chapter 8 Powerpoint

    Copyright

    © © All Rights Reserved

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    PPT, PDF, TXT or read online from Scribd

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    Business Communications Chapter 8 Powerpoint

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    178 views20 pages

    Chapter 8 - Routine and Positive Messages

    Uploaded by

    DeoriesMcLendon
    Business Communications Chapter 8 Powerpoint

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 20

    Prentice Hall, 2008

    Business Communication Today, 9e Chapter 8 - 1


    Writing Routine and
    Positive Messages
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 2
    Planning Writing Completing
    Analyze Situation
    Gather Information
    Select Medium
    Get Organized
    Revise
    Produce
    Proofread
    Distribute
    Adapt to
    the Audience
    Compose
    the Message
    Three-Step Writing Process
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 3
    Routine Requests
    State Request
    Support Request
    Close Message
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 4
    State the Request
    Use the Right Tone
    Assume Audience
    Compliance
    Use Specific Language
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 5
    Support the Request
    Explain the Request
    Stress Reader Benefits
    Ask Questions
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 6
    Close the Message
    Contact Information
    Appreciation
    and Goodwill
    Specific Request
    Three Important
    Elements
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 7
    Types of Routine Requests
    Action and Information
    Recommendations
    Claims and Adjustments
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 8
    Action and Information
    Internal
    Audience
    External
    Audience
    State the Request
    Support the Request
    Close the Request
    More Shared
    Background
    Less Shared
    Background
    Less
    Formal
    More
    Formal
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 9
    Recommendations
    State the request
    Support the request
    Provide a rsum
    Show appreciation
    Provide instructions
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 10
    Claims and Adjustments
    Expect a Fair Adjustment
    Document all Correspondence
    R
    e
    m
    a
    i
    n

    P
    o
    s
    i
    t
    i
    v
    e

    B
    e

    P
    r
    o
    f
    e
    s
    s
    i
    o
    n
    a
    l

    Problem Statement
    Details and Explanations
    Specific Actions or Solutions
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 11
    Routine Replies
    and Positive Messages
    The Main Idea
    Details and Support
    A Courteous Close
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 12
    Types of Routine Replies
    and Positive Messages
    Requests for information or action
    Claims and adjustment requests
    Recommendations
    Informative messages
    Good-news announcements
    Goodwill messages
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 13
    Requests for
    Action and Information
    Prompt
    Gracious
    Thorough
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 14
    Claims and Requests for
    Adjustment
    Who Is at Fault?
    The
    Company
    The
    Customer
    A Third
    Party
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 15
    Recommendations
    Candidates Full Name
    Nature of the Relationship
    Relevant Facts or Evidence
    Position or Objective
    Why You Are Writing
    Comparison and Evaluation
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 16
    Informative Messages
    Reminder Notices
    Upcoming Events
    New Procedures
    Workplace Changes
    Policy Statements
    Shipping and Returns
    Sales Discounts
    Company Developments
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 17
    Good-News Announcements
    Employment
    Offers
    News
    Releases
    Careful
    Wording
    Legal Advice
    Relevant
    Information
    Public
    Relations
    Direct Approach
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 18
    Effective News Releases
    Pick Newsworthy Events
    Focus on One Subject
    Stress Important Ideas
    Keep Statements Brief
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 19
    Effective News Releases
    Minimize Verbal Clutter
    Focus on Specifics
    Exercise Restraint
    Follow Industry Practices
    Prentice Hall, 2008
    Business Communication Today, 9e Chapter 8 - 20
    Fostering Goodwill
    Congratulations
    Appreciation
    Condolences

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