Handicrafts Export Promotion Council Additional Extra

Oly Mishra
Manasa Priya
• Non-profit organization
• Established under the EXIM policy of
Government of India in the year 1986-87.
• Creates necessary infrastructure as well as
marketing and information facilities.
• Engaged in promotion of handicrafts from
India
• Projects India’s image abroad as a reliable
supplier of high quality handicrafts
 Run and managed by team of professionals
headed by Executive Director.
 The Committee of Administration consists of
eminent exporters, professionals.
 EPCH is considered as MODEL COUNCIL that is
self-sustaining and where all the promotional
activities are self-financed.
 Council’s continued pursuit of excellence and
the objective of achieving the hallmark of quality
assurance by extending excellent services to all
the members and stake holders.
 The Council is an ISO 9001 : 2000 certified
organization.
• Providing commercially useful information and
assistance to members in developing and
increasing exports.
• Offering professional advice and services to
members in areas of technology upgradation,
quality and design improvement, standards and
specifications, product development, innovation
etc.
• Organizing visits of delegation of its members
abroad to explore overseas market
opportunities.
• Participating in specialized International Trade
Fairs of handicrafts & gifts
• Mediation between exporting community and Govt.
both at the Central and State level and
representation in almost all the committees /
panels of Central and State and represents in
almost all the committees / panels of Central and
State.
• To create an environment of awareness through
Workshops on Export Marketing, Procedures and
Documentation, Packaging, Design Development,
Buyer Seller Meet, Open House etc. interaction with
Central and State Govt. and various other similar
programmes.
• Dissemination of government notification, orders,
information on trade and other relevant information
to members
Direct Marketing
Invitation for participation in
• IHGF (Subject to fulfilling of the criteria of at least one
year of membership of the Council)
• Overseas Trade Fairs
• Buyer Seller Meets
• Folk Craft: Festivals of India organized overseas
• Product Specific Fairs organized by the Council
Publicity and Promotion

• Printing of Promotional Catalogues
• Creation of Electronic Product Catalogues
• Printing of product specific information booklets
Market intelligence
• Provide trade inquires/tra,Sie leads on a regular basis
• Provide latest handicrafts trade statistics
Monthly Newsletter
• A Monthly Newsletter titled "CRAFTCIL" is published
and disseminate among the members of the Council.
Representation
• Liaison with Government Department, Industry
Association, Chamber of Commerce and other similar
institutions.
• Assist members in settlement of trade disputes with
the buyers
Seminars/Open House Meets
• Organize awareness seminars, open house
meets, workshops, on various trade related
issues
• Invitation to reputed designers/trend forecasting
agencies to interact with handicrafts members
exporters
Trade Policies
• Circulars pertaining to the policy changes with
respect to the sector are disseminated regularly
to the members.
• Issue of Duty Free Import Certificate (DFIC) for
embellishment/ consumables to the members
 Export Promotion Council for Handicrafts
(EPCH) was established under the Exim
Policy of Govt. of India in 1986-87.
 It is a non-profit earning organization.
 EPCH is an apex organization of trade,
industry
 Sponsored by ministry of Textile,
government of India for promotion of

handicraft from country.
 It projected India's image abroad as a
reliable supplier of high quality of handicraft
goods & services.
 It also ensured various measures keeping in
view of observance of international
standards and specifications.
 It has created necessary infrastructure as
well as marketing and information facilities,
which are availed both by the member
exporters and importers.
 Identification of suitable handicrafts concentration area
for development of exportable products.
 Identification of markets for export of handicrafts,
research & survey of markets abroad
 Identify competitors taste and fashion prevailing and
suggest measures.
 Introduction of design technology innovation by sending
craftsperson/designers abroad & inviting
craftsperson/designers from abroad for
study/development of new and innovative designs etc.
 Twinning arrangements with Institutions
within the country and abroad for input on
designing and technology market.
intelligence/output and tie-up with foreign
professional Institutes.
 Convening Workshops/Seminars in India &
abroad followed by exhibition for exploring

international market.
 Publicity through media abroad to generate
export .
 Marketing through participation in International
exhibition abroad.
 Buyer-seller Meets in India & Abroad and other
events sponsored by EPCH.
 Improve quality through design innovations and
innovation in product and process technology
 Improved packaging & export awareness of
procedure to young entrepreneurs/crafts clusters.
 The financial assistance under the scheme
is extended to the Central/State Handicrafts
Corporations, Council of Handicrafts
Development Corporation (COHANDS), Apex
Coop. Societies, NGOs registered under
Society’s Act, Trusts, and such other
organizations engaged in the development
and promotion of handicrafts sector
registered under any other Statutory Acts
 A generic scheme of export promotion has
been formulated and sub-divided under
three distinct segments as follows:-
 Product Development,
 Publicity & Marketing,
 Social and other welfare measures.
 The design & technology aspects play a very important
part in marketing the handicrafts.
 It is necessary to promote the organizations involved in
export of handicrafts for development of new and
innovative items.
 They provide workshop and training programme in
packaging and training export procedures.
 Training of artists and designers.
 Selection of designers, artists for development of
prototypes for exports and invitation to foreign designers.
 Participation in International
fair(s)/exhibitions(s) abroad.
 Participation in buyers-sellers meet(s) in
India and abroad.

 Conducting market studies abroad.
 Deputation of crafts persons for live
demonstration during various fairs/foreign

exhibitions/Cultural exchange programme
agreed between India & other countries.
 Financial assistance for enforcement/welfare
measures for eradication of child labour.
 Welfare measures to resolve labour related or
other social problems being faced by
Handicrafts exporters.
 Financial assistance will be permissible for
registration of looms, labeling initiatives.
 Expenditure towards technical
improvement/development as measures
regarding labour and other problems,
dissemination of information etc.
 Exports of Handicrafts have shown an decrease
of Rs.3276.09 , a decrease of 18.95% in rupees
term.
 In dollar terms, the exports have shown the
decrease of US$ 330.12 millions.
 the exports of
• Art Metalware-20% decrease.
• Wood ware- 11.96% decrease.
• Hand printed Textiles & Scarves- 28.04% decrease.
• Embroidered & Crocheted Goods- 12.20% decrease.
• Shawls as art wares- 1.50% decrease.
• Zari & zari goods- 11.01% decrease.
• Imitation jewellery- 9.01% decrease.
 The membership of the Council rose from 35 in
Year 1985-86 to 6233 in 2008-09.
 India Expo Center & Mart is a mega structure
that is truly international and provide both the
buyers and sellers.
 National Center for Design and Product
Development is set up in order to
• upgrade the dynamic designs and product
development
• to help the Indian handicrafts exporters and artisans
with the development of latest products and designs to
cope up with the changing needs of the international
trade.
 Asia's largest exposition of gifts and handicrafts covering
a mammoth 97,000 sq. mts. exhibition area.
 1800 manufacturers & exporters loaded with top quality
merchandise.
 Impressive track record of 28 successful shows.
 IHGF showcase the most extensive range of handcrafted
products ever put on display.
 The fair features giftware, kitchenware, decorative,
furniture, furnishings, tableware garden articles,
houseware and fashion accessories.
 Any person willing to venture in to exports
of handicrafts can become of the member
of the Council.
 The prospective members are required to
submit application as per the prescribed

application from which can be obtained by
paying Rs. 100/- in cash/demand draft
drawn in favour of EPCH payable at New
Delhi.
 Annual membership fee is 2500/-.
 gearing up to explore new markets in
• South Africa
• Latin American countries
• demand from major importers like the US and the European Union (EU) continue to
suffer from the global economic downturn.
 EPCH is set to organize exhibitions and buyer-seller meets in such
unexplored markets like
• Argentina
• Croatia and
• Hong Kong
 The US is the largest buyer of Indian handicrafts and accounts for 32 per
cent of total handicraft exports, followed by the EU nations, which
account for 22 per cent of the exports.
 In 2007-08, UAE stood as the fourth largest importer of Indian handicraft
items accounting for 6 percent of India’s total exports of handicraft
goods. US on the other hand emerged as the largest market with 32
percent, followed by UK with 11 percent and Germany with 10 percent.
 The US is the largest buyer of Indian
handicrafts and accounts for 32 per cent of
total handicraft exports
 EU nations which account for 22 per cent of
the exports.
 In 2007-08, UAE stood as the fourth largest
importer of Indian handicraft items

accounting for 6 percent of India’s total
exports of handicraft goods.
 EPCH organized a handicrafts fair in Argentina
(Nov,2009).
 Small Industries Development Bank of India (SIDBI)
is in the process of launching a special purpose
vehicle (SPV) in association with the Export
Promotion Council (EPC).(March,2009)
 Handicraft companies to take part in Munich Fair.
(Nov,2009)
 EPCH usually organizes around 32 such meets in a
year, but this year it would organize around 40
buyer-seller meets.
 provisions to consider all handicraft exports
as special focus products that attract an
incentive of 5 percent duty credit scrip.
 more 52 items have been included in these
special focus products

 the market-linked focus product scheme
has also been expanded

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Oly Mishra

Publicity and Promotion

government of India for promotion of

abroad followed by exhibition for exploring

India and abroad.

demonstration during various fairs/foreign

submit application as per the prescribed

importer of Indian handicraft items

special focus products

has also been expanded

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