A Good Faith Effort Is Needed

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Instructor: Dr.

Kamal AbdulSater

From: Sandy Zaiter & Mohammad Droubi

Subject: Presentation of a case study.
United States Spain
Excelsior manufacturing is a firm located in U.S. ,
it starts to lose its market share in EU because
of taxes & transportation costs.
To stop its loosing; the firm decided to buy a
firm in EU after searching, it made a contact
with the firm-
located in Madrid
The problem in both
companies was fearing
from loss due to
differences in the
organizational
cultures, and work
values.. In which the
top man. of Excelsior
ask his team to plan &
provide a concerted
efforts between both
enterprises.
Some of the main organizational culture differences between the two
companies would be:

Firms

Criteria
Excelsior Manufacturing
( U.S. firm )
Quality instrumentation
( Spanish firm )

Communication open closed
Control loose tight
Conduct conventional pragmatic
Relationship person job
Trompenaars Model Guided Missile Eiffel tower

2) Why might the cultural diversity in the Spanish firm not be as great as
that in the U.S. firm, and what potential problems could this create?

The cultural diversity in Spanish firms are lower than that in US firms because
of:
1. Population in US countries is more than that in Spain.
2. Different people from different religions, race, backgrounds are found in
US country and interms in US firms.
3. The widespread use of English language more than Spanish one.
4. Politics in Spain are more hard and tough than that in U.S.
5. Demographic trends in U.S. employers makes diversity.
6. High wages and salaries in U.S. leads to migration of people from
different countries to work in U.S. companies; leading to diversity in U.S.
firms..and this thing is not found in Spanish companies.
7. Employees from different cultures; having different values creates a
unique and more flexible organizational culture and diversity.

3) What would you recommend be done to effectively merge the two
organizational cultures and ensure they operate harmoniously; Offer
some recommendations?

Recommendations are:
1) Cross-cultural communication & negotiation should create.
2) Leaders of both organizations should creates a planned strategy that fit with their actions and
decisions, and this strategy should be based on communication between all parts.
3) SWOT analysis should be done for both companies.
4) They should take into consideration non-financial issues.
5) Specific politics and conditions such as resolving conflicts and decreasing infighting between
employees should be signed.
6) Power issues should be taken into consideration.
7) The top managers of both companies should:
- Clarify their shared vision of what the culture should be
- Working with process teams to identify the best practices in each organization
- Give rewards and compensations to motivate employees and make them work well with each
other.
- Teach and train employees to use one language which maybe English because it is a universal
language.

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