Corporate Social Responsibility: Case Studies On

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CORPORATE SOCIAL RESPONSIBILITY

Case Studies on:


ITC Ltd.

British Petroleum

Q: What is corporate social responsibility?

A firms sense of responsibility towards the community and environment (both ecological & social)

Business should follow these principles

Ethical Responsibilities Bree ethical obligation to do what is right & fair avoid harm. Legal Responsibilities Obey the law Law is Societies' codification of right & wrong

CONTD.

Economics Responsibilities Be profitable the foundation up which all others rest

Main Concepts of CSR

CSR = political economy


The rights and responsibilities assigned to private
industry.

Key Issues in CSR

Labour rights:

child labour forced labour right to organise safety and health

Environmental conditions

water & air emissions climate change

Human rights

cooperation with paramilitary forces complicity in extra-judicial killings

Poverty Alleviation

job creation public revenues

Key Drivers: NGO Activism

Facilitators: IT (esp Internet), media, low cost travel Boycotts, brand damage, influence legislation, domino effect e.g. Shell in Nigeria, Exxon in Cameroon, Sinopec in Sudan, Apparel Industry (Nike, Gap), GMO, Wood Products, etc.

I.T.C Ltd.

Indian Tobacco Company. Chairman: Y.C. Deveshwar Presence in tobacco, hotels, paper boards, foods, fashion retailing and commodity export. Annual sale of $ 2 billion.

E-Choupal

E-Choupal

Choupal is a hindi word which means a village meeting place, and E here stands for electronic so it is a village meeting place on a electronic platform. It is a virtual market place where vendors and customers come together to do transactions.

BACKGROUND
Agriculture produces 23% of Indias GDP Provides employment to about 66% of workforce in India Extensive dependence on Monsoon Illiteracy and black-marketing prominent

The E-Choupal Services


Relevant & Real-time Information Commodity prices, Local Weather, News Customized Knowledge Farm Management, Risk Management Supply Chain for Farm Inputs Screened for Quality, Demand Aggregation for Competitive Prices & Efficient Logistics Direct Marketing Channel Lower Transaction Costs, Better Value through Traceability Products access @ door step @ reasonable prices

Transaction Costs in Mandi Chain


Soybeans Example

Rs per MT
Trolley Freight to Mandi Labour Kacchha Adat Handling Loss = 120 = 50 = 150 = 50

Farmer Incurs

370

Processor Incurs

Commission to Agent Cost of Gunny Bags (net) Freight to Factory Handling at Mandi

= 100 = 75 = 120 = 40

335 705

Total Chain

Transaction Costs in Choupal Chain

Trolley Freight to ITC Hub = 120 Labour = 50 Kacchha Adat = 150 Handling Loss = 50

Commission to Sanchalak = 100 Cost of Gunny Bags (net) = 75 Freight to Factory = 120 Storage & Handling at Hub = 40 Cash Disbursement Costs = 50

50

Future Plans

e-Choupal States covered


Villages covered NO. of e-Choupals Farmers e-empowered 10

Now

Next 5 Years 15 100,000 20,000 10 million

40,000 6,500 4 million

SOCIAL IMPACT OF eCHOUPAL


Lower cost of products Social Stability Check Migration to Cities
Farmers

Better Returns Education Social Security

Society

ECHOUPAL

ITC

Improvement in Productivity Reduction in Disparity Reduction in Hoarding & Blackmarketing

Lower Cost of Inputs Better Relations Supply Security


Government

Key Success Factor Self Sufficient Infrastructure


Power Training

Do Green Practices

LEAD FREE PRODUCTS

Eco Friendly Products

Reduce Reuse Recycle

B.P

British Petroleum Industry-Oil and natural gas, alternative fuels Founded-1909 Headquarters-London,United Kingdom Chairman-Carl-henric Svanberg Products-BP petroleum and derived products BP service stations Air BP Aviation Fuels Castrol motor oil ARCO gas stations am/pm convenience stores Aral service stations solar panels

BP CSR CASE STUDY

B.P programme of action on climate change


Assessing the carbon costs of activities Stressing efficiency in operations Investing in lower-carbon energy products Supporting technology and policy research Developing efficient fuels and lubricants Conducting education and outreach

Building alternative energy businesses that could have a big role in the low-carbon future

BP is working to provide sustainable biofuels for transportation today and in the future. Through research and technology, BP is working to unlock solars immense potential as a power source. New discoveries by BP are helping to make solargenerated electricity more affordable and abundant. BP is helping to raise health and safety standards in an industry with a bright future.

Social Innovation
BP has formulated an ambitious vision: To do no damage to the environment a challenge that stimulates BP to find innovative ways to manage our environmental impact at local, regional and global levels. BPs approach is multi-pronged, addressing climate change through a combination of energy efficiency, (flaring reductions and lower carbon products), biodiversity, water usage, waste and air emissions.

B.P s approach to environmental management


Working sensitively in relation to flora,fauna and local species is an integral part of our effort to manage environmental impacts. We take environmental laws very seriously and seek to manage compliance through our operating management system. Wherever BP operates or has operated in the past, it aims to leave a positive legacy

Contd.
BP considers remediation management from project planning through to closure of its operations. BP researches, develops and applies technology and innovative solutions to help reduce the environmental impact of energy production. BP is reviewing its processes to manage and mitigate risks of oil spills.

Presented by :
1.

Akshat Khurana

2.
3. 4. 5. 6. 7. 8.

Angad Singh
Anmol Taneja Krishnakant Jalan Mantavya Sharma Niraj Gupta Prannav Khanna Shashank Choudhary

9.

Sushant Sharma

THANK YOU

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