Indian Medical Tourism

INDIAN MEDICAL
TOURISM
PRESENTED BY:
Prakash Sharma
PG-I-011
PGDM 3rd Sem.
Heath Tourism is to provide World Class Health treatment at competitive affordable prices”.
“One of the hottest sectors in India” (Public Health Foundation of India)
“A multibillion dollar industry”
“India a International medical tourisms hub”
Dental Surgery
Joint Replacement Surgery

2
Concept of Medical Value Tourism
 Is it a new concept ? - No
Dates back > thousands of years.
Greek pilgrims travelled in Saronic Gulf
called Epidauria, sanctuary of the healing
god Asclepius
 Yes. Marketing of Medical Value Tourism is

relatively new concept.
3
Economics of tourism
 Tourism third largest net earner of foreign
exchange
 India’s share in International Tourist arrival –
2005 - 0.34 percent
2008 - 0.49 percent – total 3.92 million
 The World Travel Tourism Council - “India as
one of the foremost growth centre in the world in
coming yrs”.
 Travel & Tourism sector creates more jobs per
million rupees of investment plan, than any other
sector of the economy.
4
Can we have similar Map for Medical
Tourism for India ?
5
India has world class corporate hospitals and
excellent treatment Centre's in the world.
Hospital infrastructure & technology on par with
USA, UK & other European countries
No waiting period
Success rate – India -- 98.7%
-- US – 97.5%
 Immediate attention / treatment / surgery
 Best Nursing Care with compassion
Language no barrier – English speaking staff
Low cost (1/10th), high quality, affordable best
healthcare
6
Growth of International Standard Hospitals
Apollo Hospital Hyderabad Max Hospital Delhi Fortis Hospital, Delhi
Jaslok Hospital, Mumbai

Breach Candy Hospital Wokhardt Hospital
Bangalore
7
Macro Economics
of
Medical Tourism
8
Confederation of Indian Industry (C II) sponsored Mc
Kinsey & Co. study.–“Healthcare in India : The Road
Ahead” report:-
 1.3 million medical tourists visit Asia / year
 Nos. of US patients seeking cheaper care

abroad - grew to 7,10,000 / year
 Over 1, 50000 medical tourists travelled to India in

2002 bringing in earnings of $ 300 million.
 2006-07 > 3,00000
9
The size of Indian Medical Tourism sector estimated in
2002 to be min 1,00000 to 1,50,000 foreign patients per
year (Medical Tourists) .
 The annual growth rate of Medical Tourism in India

2000 – 15% per year
2007 – 30% per year
 Kerala - > 8000 patients annually.

Cardiac, Ortho & Ayurveda treatment
- KIMS (2007) – 40,000 medical tourism patients
 Hospital ‘A’ in Bangalore - reported 900 medical tourists

per year.
10
“India’s Tourist Industry could yield from $ 1.2
billion presently to $ 2.2 billion annually by 2012 .
 The growth rate of Medical Tourism Industry @

12% in 2002 will go to @ 30% annually by 2012 .
 Up market private care in India to be worth from

Rs.15000 crores to Rs. 30,000 crores by 2012
 Medical Tourism revenue can potentially rise

from Rs. 5000 crores to Rs.10,000 crores per
year.
11
 $ 17 billion Indian Healthcare Industry contributes
about 4% -5% of GDP. It is expected to grow @ 13%
annually in next 5 yrs.
 Health care spending in India will increase from Rs.

86,000 crores in 2000-2001 to over Rs. 200,000
crores by 2012.
 Private Health care share will form the largest of this

@ Rs.156,000 crores and growth will be driven by
rising life style diseases.
12
Anatomy of Medical Value Travel – (Economic
Potential)
 Travel tourism
+
pleasure, physical & mental relaxation
+
value addition of medical
treatment at lowest cost
Medical Tourism
13
Advantage India
Unique medical value services to foreign
patients that supersedes the competition :
Yoga
 Meditation /Spiritualism
 Ayurveda healing
“India offers a unique basket of services to an

individual that is difficult to match by other
countries” (CII)
 Less regulatory & legal problems

14
 India has number of World Heritage Monuments &
Archeological sites attracting tourists /medical
tourists – Requirement strategic marketing for Medical
Tourism
World heritage sites- Taj Mahal, Ajanta & Ellora, Hawa Mahal
Khajuraho, Bhimbetica rock
paintings
Buddhist sites – Shravasti, Kushinagar
Ancient & religious places – Varanasi, Udaipur, Ajmer
Cultural /Festival tourism – Ladakh festival, Khajuraho

festival, Desert festival
Winter Sports best sites -Skiing – Gulmarg, Auli
15
Economic Crisis, Credit Crisis & Recession in
USA - Will it affect Medical Tourism market
in India ?
No
There are almost 50 million Americans
with no health insurance
Canada - > 700000 patients waiting for
procedures/surgery for > 6 months- 1yr
It can have a very positive impact on
tourism industry in India for hospital &
allied healthcare industry who position
themselves in the right direction .
17
18
Planning Commission Report -
Govt. will provide ‘M’ Visa to Medical Tourists

on priority.
Most patients visit from SAARC + US &UK
Lowest cost -
Heart Bypass Surgery -
India Thailand Singapore US / UK
$ 6000 $ 7894 $ 23,983 $19,700
Heart Valve Replacement Surgery

$ 8000 $ 10,000 $ 12500 US $ 20000
UK & 90,000
19
Micro Economics - Comparative Cost Analysis
Metal Free Dental Bridge
India – US
$ 500 $ 5500
Bone Marrow Transplant

India US UK
$ 30,000 $ 250,000- $40,000 $ 150,000
Cosmetic Surgery
India Thailand US Singapore
$ 2000 $ 35,00 $ 10,000 -
Spinal Fusion
$ 5500 $ 7000 $ 62,000 $ 9000
20
Need of the hour :
INDIA NEEDS PROACTIVE GLOBAL MEDICAL
TOURISM MARKETING STRATEGIES
Picture 10
21
Marketing strategies to maximize
economic potential
Aggressive marketing & awareness programs
globally
 Publish details of Indian Corporate Hospitals with
core competencies – e.g. Cardiac Surgery – J R
Surgery, IVF, Cosmetic Surgery, Dental Surgery
Advertise - rates of all procedures in all

International / International Magazines, journals,
magazines & News Papers of the World
Web sites – List, details, Tele & E mail ID of
Hospitals & Executives dealing with medical
tourism
22
 Medical Tourism Companies /Facilitator’s
address, ISDN, E mails
Establishment of “Indian Medical Tourism

Corporation” :
- International Branches
- Liaison cell with all Indian & Foreign
Missions
- Brochures giving details & pictures of
- Indian Corporate Hospitals, specialties,
Consultant’s detail, procedure rates ,
23
 Special attractive treatment, travel &
tourism packages at competitive rates
 Package medical tourism through Travel &
Tourism Cos.
 Health Insurance for treatment in India
 Regular Chartered Medical Tourism
International Inbound Flights with all
peripheral arrangements – in-flight
medical care - Car/ ambulance transfer
- Hotel – Hospital / Hotel – Wellness
tourism-Return to home country– follow up
24
Word of mouth business to change to
media driven business -on
- line directory for
medical tourism
Need for India International MT Media

Marketing international hospital cannot succeed
without Internet – Branding IMT must
Transparency & no intra hospital competition -
proper patient centered approach
Facilitator –Promote hospital & partners on their
Web sites.
Regular updating of web site, content & rates
25
Form Corporate Hospitals Medical Tourism
Consortium with front offices in UK, USA, Canada,
Middle East, South East Asian countries -
Medical Tourism Facility Managers - in Europe,

Middle East, South East Asia - for networking with
foreign hospitals & Consultants for patient
reference – on profit sharing per patient basis.
Form Medical Tourism Association (India)- for laying

down MT business ethics, rates, wellness tourism
policies, procedures etc.
Medical Tourism Regulatory Body /Ethics
Committee
Special Insurance Packages 26
Collect Data base of Uninsured patients –USA,
UK, Canada & other countries – patient
segmentation
Collect Data base of patients waiting in Canada,

UK, USA other European & third world countries
Motivate Indian/International Insurance Cos for

providing low cost Procedure Covers for overseas
patients.
Approach Govt – Tax benefits for Medical Tourism
sector
27
Training Needs -for exponential economic
growth & sustainable Indian Medical Tourism
Institutional Training – University courses

Structured courses – tailor made syllabus
Training in Tourism Marketing – Tourism Dept,
Travelling industry, Hospitality & Hotel Industry
Training modules in soft skills – MT staff
Modular Short Training Courses for Specialists/
Hospital Executives in Customer Care
Management - International Patients
Training of Spa/Wellness Institution staff
28
AHMEDABAD BANGALORE DELHI HYDERABAD MUMBAI
MBA (Health Care Management)

MBA (HCM)
Two years full time PG regular course with option
to specialize in final year either in Hospital
Operations Management (HOM) or Medical
Tourism (MT)
Degree will be awarded by University recognised

by UGC 29
To India
UK, USA, Canada, Middle East, South East Asia Medical

Tourists
30
Thanx
31

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INDIAN MEDICAL

“One of the hottest sectors in India” (Public Health Foundation of India)

“A multibillion dollar industry”

“India a International medical tourisms hub”

Joint Replacement Surgery

 Yes. Marketing of Medical Value Tourism is

Apollo Hospital Hyderabad Max Hospital Delhi Fortis Hospital, Delhi

Jaslok Hospital, Mumbai

 1.3 million medical tourists visit Asia / year

 Nos. of US patients seeking cheaper care

 Over 1, 50000 medical tourists travelled to India in

 The annual growth rate of Medical Tourism in India

2007 – 30% per year

 Kerala - > 8000 patients annually.

 Hospital ‘A’ in Bangalore - reported 900 medical tourists

 The growth rate of Medical Tourism Industry @

 Up market private care in India to be worth from

 Medical Tourism revenue can potentially rise

 Health care spending in India will increase from Rs.

 Private Health care share will form the largest of this

“India offers a unique basket of services to an

 Less regulatory & legal problems

Ancient & religious places – Varanasi, Udaipur, Ajmer

Cultural /Festival tourism – Ladakh festival, Khajuraho

Govt. will provide ‘M’ Visa to Medical Tourists

Heart Valve Replacement Surgery

Bone Marrow Transplant

Advertise - rates of all procedures in all

Establishment of “Indian Medical Tourism

Need for India International MT Media

Medical Tourism Facility Managers - in Europe,

Form Medical Tourism Association (India)- for laying

Collect Data base of patients waiting in Canada,

Motivate Indian/International Insurance Cos for

Institutional Training – University courses

MBA (Health Care Management)

Degree will be awarded by University recognised

UK, USA, Canada, Middle East, South East Asia Medical

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