Shan Foods (PVT) LTD

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SHAN FOODS (Pvt) Ltd

Mission
To continuously develop and produce quality products that meet the customers and markets demands, compatible with applicable regulatory requirements.

Vision
To be a global leader in food products and social responsible company that attains its quality standards so that Shan stands for tradition, trust and good taste.

Companys Background
Shan Foods came into existence in 1981 when it began operations from a single room Shan Masala as it was back then, launched full range of spices to cater to local public, due to its popularity. Started exporting after a few years Today Shan Foods has presence in 60 countries. The brand is exported to UK, USA, and Middle East and now to Far East regions as well.

Overview of Spice industry of Pakistan


7000 spices and salt grinding units Tremendous growth in last decade Factors behind increased demand - changing lifestyle -sub-continental style of cooking (good spices means good food)

Market Share of Spices


Brand Branded and packed Loose spices Estimated Market Share 10% 90%

Market Share

Branded Market Loose Spices

MAJOR INDUSTRY PLAYERS


Major players of packed spices in the industry are: Shan Foods National foods Other players in the industry are:
Mehran Foods Ahmed Foods Habib Foods Zaiqa Foods

Market share of branded Spices


Shan Foods National Foods Mehran,Habib,Ahmed etc 45% 45% 10%

Sales

Shan Foods National Foods Mehran,Ahmed,H abib etc

Region-wise Total Spice Market


REGION Punjab Sindh NWFP & Baluchistan %age SHARE 45 45 10

Shan Food Brands


Shan Foods have three brands under their name. Shan(Spices) Delve(Dessert) Shoop(Noodles)

Financial Information 2011-2012


Sales : Rs.12 Billion Net Profit : Rs. 30-40 Million Cost Of Production is very high because the company imports best raw material from native places Example : Red Chilli is imported from India for its best quality and taste,tumaric powder is imported from Argentina.

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