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    Gold Leaf New Modern Pack Presentation

    Uploaded by

    Muhammad Abid
    Gold Leaf New Modern Pack Presentation help to Students or Proffesionals that how 1-2-1 Consumer Engagement work in Tobacco Industry

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Gold Leaf New Modern Pack Presentation

    Uploaded by

    Muhammad Abid
    171 views21 pages
    Gold Leaf New Modern Pack Presentation help to Students or Proffesionals that how 1-2-1 Consumer Engagement work in Tobacco Industry

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    © Attribution Non-Commercial (BY-NC)

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    Gold Leaf New Modern Pack Presentation help to Students or Proffesionals that how 1-2-1 Consumer Engagement work in Tobacco Industry

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    171 views21 pages

    Gold Leaf New Modern Pack Presentation

    Uploaded by

    Muhammad Abid
    Gold Leaf New Modern Pack Presentation help to Students or Proffesionals that how 1-2-1 Consumer Engagement work in Tobacco Industry

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 21

    STAY AHEAD

    NEW MODERN PACK SAME TRUSTED TASTE

    JPGL Pack Upgrading Promotion (Post Launch Phase- Emotional)


    27th Nov, 2013 to 31st Dec, 2013

    121 Consumer Contacts Activity


    Pictures & Consumer Feedback (Rawalpindi Market)
    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    Stay Ahead

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    Activity Objective:
    Through the new pack, we aim to infuse premiumness into the brand and enhance JPGLs image on key imagery parameters, in addition to assisting overall volume targets in line with aggressive price increases.

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    (1-2-1 Consumer Engagement) Target Consumer &Mechanics


    TARGET CONSUMER
    Primary: Own Franchise (FF & SPL) Secondary: Marlboro UHW

    MECHANICS
    Target for Brand Ambassadors Own Franchise: 15 Contacts/BA/Day with parent (any variant ) pack sales SOB (Marlboro): 5 Contacts/BA/Day with parent (any variant ) pack sales
    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    (1-2-1 Consumer Engagement) BAs Resource in Rawalpindi


    Resources
    Permanent BAs: Additional BAs : 24 5

    Gadgets Archoses for New Brand Video: 29

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    Steps for Consumer Contact


    1.

    Prospecting of Potential Consumer


    2. 6. Closing Call Introduction to Consumer

    5. Consumer Data Collection 4. Elaborate Unique feature of Gold Leaf Pack

    3. Sales pitch & Video Showing

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    1.

    BA is Prospecting the Potential Consumer

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    1.

    BA is Prospecting the Potential Consumer

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    2.

    Introduction to Consumer

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    2.

    Introduction to Consumer

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    10

    3.

    Sales Pitch and Video Showing

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    11

    3.

    Sales Pitch and Video Showing

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    12

    4.

    Elaborate the Unique Features of Gold Leaf Pack

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    13

    4.

    Elaborate the Unique Features of Gold Leaf Pack

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    14

    5.

    Consumer Data Collection

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    15

    5.

    Consumer Data Collection

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    16

    6.

    Closing Call

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    17

    6.

    Closing Call

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    18

    Consumer Feedback regarding to New Pack


    Primary SOB (Gold Leaf) and secondary SOB (Marlboro) both Smokers are buying Gold Leaf New Modern Pack and liking it. At many shops its sales is increasing rapidly. Consumers are liking Gold Leaf New Modern Pack and says about it that it is very attractive pack because of its attributes like four golden lines, metal brush design, john player logo and signature. Gold Leaf New Modern Pack pack is a Unique Pack with same trusted taste as compare to all Cigarettes brands.

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    19

    Consumer Feedback regarding to New Pack


    BAs who were showing the Gold leaf application before and now Video are also more interesting. One is the issue which came from some consumers who are saying that its tobacco taste is light now. Mostly consumers claim that company spend more budget for its promotion but nothing for us.

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    20

    Thank You!

    Prepared by Muhammad Abid Akhtar (TL-Rwp)

    21

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