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    Samsung Marketing

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    aryan207
    Samsung was founded in 1969 in South Korea manufacturing electronics. It is now a leading global brand, especially known for semiconductors, displays, mobile devices, and home appliances. Samsung invests heavily in R&D, around 9% of revenue. It sells products at prices worth the technology and functions. Samsung uses its own stores as well as distribution through other retailers for place. It promotes through advertising, sponsorships, and product placements.

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    Samsung Marketing

    Uploaded by

    aryan207
    303 views20 pages
    Samsung was founded in 1969 in South Korea manufacturing electronics. It is now a leading global brand, especially known for semiconductors, displays, mobile devices, and home appliances. Samsung invests heavily in R&D, around 9% of revenue. It sells products at prices worth the technology and functions. Samsung uses its own stores as well as distribution through other retailers for place. It promotes through advertising, sponsorships, and product placements.

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    Samsung was founded in 1969 in South Korea manufacturing electronics. It is now a leading global brand, especially known for semiconductors, displays, mobile devices, and home appliances. Samsung invests heavily in R&D, around 9% of revenue. It sells products at prices worth the technology and functions. Samsung uses its own stores as well as distribution through other retailers for place. It promotes through advertising, sponsorships, and product placements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    303 views20 pages

    Samsung Marketing

    Uploaded by

    aryan207
    Samsung was founded in 1969 in South Korea manufacturing electronics. It is now a leading global brand, especially known for semiconductors, displays, mobile devices, and home appliances. Samsung invests heavily in R&D, around 9% of revenue. It sells products at prices worth the technology and functions. Samsung uses its own stores as well as distribution through other retailers for place. It promotes through advertising, sponsorships, and product placements.

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    Download as ppt, pdf, or txt
    of 20

    Presented by: Rahul MBA 2nd sem

    History
    4 Ps in marketing

    Conclusion

    Samsung Electronics was founded in 1969 in Suwon, South Korea as Samsung Electric Industries originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers.

    Today, Samsung brand is the best known South Korean brand in the world. B D PARK is CEO of samsung company of India Business week rated Samsung as 21st on the Top 100 Best Global Brands 2010. Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand.

    history

    PRODUCT

    Price
    4Ps IN MARKETING

    PROMOTION

    Place

    Product

    In 1970, Samsung Electronics made cheap 12-inch television sets under Sanyo label.

    Now, capturing the number one position in the global memory chip market and pioneering the development of flat-screen displays, plasma TVs, multifunction cellphones, and other digital devices.

    Product
    Semiconductors

    : DRAM, SDRAM, flash memory, and hard

    drives
    Digital

    displays : LCD displays, Plasma displays, and OLED Electronics : TVs, DVD players, home cinema systems, devices : mobile phones, MP3 players, digital cameras, products : monitors, laptops, UMPCs, CD and DVD

    displays
    Home

    set-top boxes, and projectors.


    Mobile

    and camcorders.
    Computing Home

    drives, laser printers, and faxes machine; and

    appliances : refrigerators, washing machines,

    microwaves, ovens, vacuum cleaners, and air conditioners.

    design awakeness all your senses.

    Samsung invested a lot of money in research and development, in order to meet what customers needs and wants. Samsung spent about 9% of revenue, amounting to around $5billion, in 2009 in research and development.

    product

    United States Top 5 Innovators


    Rank # of Records Company Country of Origins

    1 2 3 4 5

    7404 6576 2931 2421 2019

    SAMSUNG ELECTRONICS IBM MICROSOFT TOSHIBA CANON

    KOREA UNITED STATES UNITED STATES JAPAN JAPAN

    Europe Top 5 Innovators


    Rank # of Records
    1 2753

    Company
    SIEMENS

    Country of Origins
    GERMANY

    2
    3 4 5

    2619
    1475 1250 905

    BOSCH
    SAMSUNG ELECTRONICS DAIMLER RENAULT

    GERMANY
    KOREA GERMANY FRANCE

    These rankings comes from IP Solutions, part of Thomson Reuters : The worlds leading source of intelligent information for businesses and professionals.

    Samsung sells product with price that worthed, if we compared it with the functions, benefits and technology. Samsung is in the process of building an image as a stylish, high quality brand commanding a premium price

    Samsung has its own stores which can be found around the world. Not only in Asia, but also in America, Europe, Australia, and Africa. At the stores, we not only can buy the product that sold, but also feel the experience of digital lifestyle.

    PLACE

    One of Samsungs store in America

    PLACE
    Samsung

    also has other distribution channels: Best Buy and Circuit City, who known as quality-oriented electronics speciality stores. Bell Microproducts, who known as one of the world's largest storage-centric value-added distributors.

    Internet advertising

    Product placements

    Sponsorships

    Hotel

    chains (such as Hilton), where most in-room technology was now dated and required early replacement to retain competitive advantage.

    The

    Summer and Winter olympics games Chelsea FC shirt sponsorship deal Horse jumping (Samsung Superleague).

    The

    firm devoted nearly 28 % of its media budget allocated to page topping banner ads on over 400 Internet sites Link to mainstream entertainment : Foxs movies Fantastic Four Display in the film

    Product Name

    world market share


    40.4% 40.4% 26.0% 97%

    Leading competitor
    SK Hynix Toshiba LG Display LG Display

    Market share
    19.8% 33.1% 25.9% 1~3%

    DRAM SD flash Large-size LCD panels Active-matrix OLEDs

    Lithium-ion batteries
    LCD monitors Hard-disk drives Televisions

    18.7%
    18.0% 9% 17.2% 25% 11.8% 12%

    Sanyo
    Dell Western Digital LG Electronics Nokia Sony Texas Instruments

    19.4%
    12.8% 31.3% 14.8% 23% 17.4% 17%

    (LCD, PDP, CRT, LED


    Mobile phones Digital cameras Application processors

    The conclusions drawn from the SWOT analysis were that Samsungs strengths carry more weight than its weaknesses. If Samsung can properly exploited opportunities that exist, it will navigate the threats with no significant difficulties.

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