Dove
Dove
Dove
Introduction
A personal care brand Owned by HUL Launched in India in the year 1995
Top
Middle Lower
Brand Personality
(Encourages consumers to respond with feelings and emotions towards the brand) Honest, simple and straight forward. They use real women in their campaigns and not models. Doves mission is to widen the definition of Beauty. They talked and campaigned about Real Beauty
Challenges
Counter strategy of LOreal Counter strategy of Dabur Vatika Innovation and Improvement Well informed consumers Increase customer base