NIKE Presentation Slide Edit

INTERNATIONAL BUSINESS ECB 30403 WAN NUR ATIQAH BINTI WAN AHMAD SHAHAROM (62283112272) NURUL SYAZWANY BTE
ANNY ABAS (62283112177) NOOR AIDA BINTI MOHAMEDON (62283112236)
Nur diyana binti mohamed nuraldin (62283112314)

PREPARED FOR : SIR HASHIM BIN HASSAN
COMPANY BACKGROUND
Founded by, Bowerman & Knight. Incorporated in January 25. Headquarters: United States. 1970-1979: The birth of Nike Brand & Company.
Originally known as Blue Ribbon Sports (BRS).

Leader in athletic shoes & apparel products. Operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS). Have endorsements top international athletes. Brand logo: Just Do It
VISION & MOTTO
To carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach
their potential, or to create business

opportunities that set Nike apart from the
competition and provide value for our

shareholders.
MISSION
To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete. Bill Bowerman.
LIST OF PRODUCT LINES

The three main product lines of Nike's brand : Footwear. Apparel. Equipment. Nike have 600 contract factories that employ. More than 800,000 workers in 46 countries around the world.
Running Basketball Cross-Training Outdoor Activities Tennis Golf Soccer Baseball Football Bicycling Volleyball Wrestling Cheerleading Aquatic Activities Auto Racing Other athletic and recreational uses
Cole Haan Products : ~dress ~casual ~footwear ~accessories
Nike Bauer Hockey Products : ~ice skates ~apparel ~equipment
Hurley International Products: ~surfing ~skateboarding ~snowboarding ~footwear
Converse Products: ~distributes athletic ~casual footwear ~apparel accessories
Financial Nike Company annual net sales growth will be 9% from 2009 2014. In 2014 Nike Company will generate approximately $ 11 billion in revenues and approximately $ 1 billion in operating income. Increase net income to $550 million by the end of fiscal year 2014 The financial target $50 million represent. Internal Business Process Investment in new technology To develop 5 new product in Financial Year 2014
Customer Customer satisfaction index to 99 % in 2014 Add 90% loyalty customer Learning & Growth Give 25% job opportunities for unemployed person To achieve sustainable, long-term growth across its global portfolio of brands and businesses Business Process Upgrade the technologically advanced products in 2014 More focus making a strong effort in price leadership
Strategy Global Reimage(internal& external) Launched a web services platform Affiliate marketing Active advertising
Advantage More outlet around world Attract first impression to customer People will know about the product more Easy way to create additional income Getting closer to being known by target market Reduce internal overhead such as operating expenses
Disadvantage Have legal issue among countries Lot of cost needed The website hacked risk to other users High commission costs incurred Buying problem (confuse when want to buy product) Lack of security
Outsourcing strategy
Direct Competitors
Indirect Competitors Non-athletic footwear brands Crocs Kswiss Converse Sketchers Timberland
Adidas Fila Puma Reebok New Balance One Umbro
KEY SUCCESS FACTORS

LOCATION Nike target a strategic places based on peoples income STRONG BRAND Nike Company have a strong brand because they provide a lot of product A great leadership in athletic shoes & apparel products Elegant style KNOWLEDGE & SKILLS Hire skilled and experience employee REPUTATION Nike have been able to create strong brand preferences among the customers. Extensive research and development
EXTENSIVE RESEARCH & DEVELOPMENT Consumer needs and wants (demands)

WEB DESIGN Create simple web site and informative web site, low graphic so that customer will easy navigate into the web site Link = http://nikeinc.com/pages/about-nike-inc MARKETING & PROMOTION
Centered of Brand Image & Brand Name

Varity of distribution channel
Strength Strong brand name. Great leadership in athletic shoes & apparel products. Establish company High revenue growth.
Weakness Lack of concentration regarding customer value (client). Lack of distribution channel. High price. Concentrated on a single international image. WO Strategy Focus high level income person. World wide the distribution channel . Reduce price (everyone). Suitable advertising follow the country culture. WT Strategy Higher experiences promoter. Update website regularly and up to date Maintain the quality of product Local celebrity ambassador
Opportunity Luxury products.(research n development) Joint Ventures . Get customer loyalty attached to its products. Expansion to global market world wide. Threats Many competitors (Adidas, Nike,Puma). Internet security. Competitive pricing. Currency.
SO Strategy High quality product. World wide marketplace. Increase demand of product. Being Top leader in Industry.
ST Strategy Established brand names. Customer will be secure. Control the market price. Special offer during and year sales and festival.
SWOT Matrix Strategies SO Strategies 1. High quality product
Strategic Initiatives
Doing advanced research regarding the new styles and produce verity of products. Outsource the product to the emerging country such as India (cheaper raw material)
2. World wide marketplace

Introduce new products line not just focus on spots 3. Increase demand of product Affordable price (cheaper) but maintain the high quality products Build long relationship with customers eg: feedback customers on email
WO Strategies
1. World wide the distribution Always upgrade their marketing strategic regarding channel . new technology
Formulating a strategic plan for the corporations

future 2. Reduce price (everyone). Outsource their product than can reduce their price so that everyone's can buy their product Use alternative source of materials for cheaper products 3. Suitable advertising follow Use the suitable advertising follow the country the country culture. Eg: used newspapers or magazines to give coupon Use the language that the country used so that easy
to customers understand it.
ST Strategies 1. Customer will be secure Upgrade their software that safety using online website so that it will be secure the customers buy the product All the transactions must be private because can reduce the website hacked regarding credit card Join venture with others beggars company so that they can control the market place
2. Control the market price
3. Special offer during and Give more discount year sales and festival Festival
Eg: 70% Discount during
Provided special offer like contest so that customers will buy more product to get more gift
WT Strategies
1. Higher experiences promoter Give training to upgrade their skills and knowledge regarding new product launch Give them motivation Eg: vacation or bonus
Update website regularly and up to date Used the low graphic so that easy to customers access the website Always up to date so that customers know the latest product that launch
Local celebrity ambassador
Used the ambassador in that country

Eg: Khairul Fahmi(Apek) as a ambassador in Malaysia
Doing research the famous ambassador in

that country so that can attract customers buy more product
MARKETING COMMUNICATION ACTIVITIES

Outdoor and TV Advertising World Wide Flexibility Image-building and Visual Medium Sport magazines Web site Buy 1 product get coupons Get targeted leads for business Target the sponsor so that their appeal to potential customer who are searching for what they offer
Sales Promotions (coupons) Sponsored Search
Corporate Responsibility
Environment care Improve the lives of Adolescent girls Society( education, healthy, art and people in needs)
Interactive Global reach Faster response
E-mail Marketing Campaigns
SUGGESTION TO CONTROL & MONITOR
Give reward and punishment to employee

Financial reports annually and quarterly
Customer feedback program

Top level management meetings to assure goals are achieved Reduce price of the products

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INTERNATIONAL BUSINESS ECB 30403 WAN NUR ATIQAH BINTI WAN AHMAD SHAHAROM (62283112272) NURUL SYAZWANY BTE

ANNY ABAS (62283112177) NOOR AIDA BINTI MOHAMEDON (62283112236)

Nur diyana binti mohamed nuraldin (62283112314)

Originally known as Blue Ribbon Sports (BRS).

VISION & MOTTO

their potential, or to create business

competition and provide value for our

LIST OF PRODUCT LINES

Cole Haan Products : ~dress ~casual ~footwear ~accessories

Nike Bauer Hockey Products : ~ice skates ~apparel ~equipment

Hurley International Products: ~surfing ~skateboarding ~snowboarding ~footwear

Converse Products: ~distributes athletic ~casual footwear ~apparel accessories

Adidas Fila Puma Reebok New Balance One Umbro

KEY SUCCESS FACTORS

EXTENSIVE RESEARCH & DEVELOPMENT Consumer needs and wants (demands)

Centered of Brand Image & Brand Name

SWOT Matrix Strategies SO Strategies 1. High quality product

2. World wide marketplace

Formulating a strategic plan for the corporations

to customers understand it.

2. Control the market price

Eg: 70% Discount during

Local celebrity ambassador

Used the ambassador in that country

Doing research the famous ambassador in

MARKETING COMMUNICATION ACTIVITIES

Sales Promotions (coupons) Sponsored Search

E-mail Marketing Campaigns

SUGGESTION TO CONTROL & MONITOR

Give reward and punishment to employee

Customer feedback program

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