Recruitment and Selection of Sales Force
Recruitment and Selection of Sales Force
Recruitment and Selection of Sales Force
Job qualification
Job description
Planning
Recruitment
Selection Socialization
Organizational characteristics, company image and climate, styles of supervision, compensation, and motivation of the company
personality types matching to job profiles one of the measures that the organization looks in an employee is: - the ability to perform by an employee = ability x motivation
level of motivation
RECRUITMENT
Is the process of discovering the potential
searching for prospective employees and stimulating them to apply for jobs in the organization.
requirements of the employees It increases the pool of job candidates It attracts and encourages more and more candidates to apply in the organizations Helps in reducing the chances that applicants once recruited and selected.
Contd.
Helps in finding out the filling up the positions in
the right territory with right people It increases organizational and individual effectiveness both in the short and long term.
Supply and demand II. Labour market III. Unemployment rate IV. Goodwill V. Political and legal environment
I.
Contd.
Internal Factors
Recruitment Policy II. Human source planning III. Size of the firm IV. Cost V. Growth and expansions
I.
Sources of Recruitment
Internal source
Sources of recruitment
External source
Internal Sources
Company sales personals
Company executives
Internal transfers Promotions Demotions Interns Former employees
External Sources
Casual applications
Contd.
Contractors
Factory gates
Recruitment via internet/ E-Recruitment Press advertisement Employees of customers Trade or Professional assocaition
Selection Procedures
Application blank and resumes
Psychological testing Physical examination
Selection interviews
selection
inductions
Preliminary interviews
References
sex, martial status, height, weight etc. Education qualification Health Participation in social events
Preliminary interview
It is conducted to weed out the unsuitable or
unqualified candidates. The purpose of this meeting is the assess the skills and personality traits of the potential candidates. Such interviews are often conducted by personnel specialists or district Sales manager and higher level sales executives like Regional sales manager
Sales interviews
Interview Techniques Background Interview Structured interviews Unstructured Interview Panel interviews Stress interviews
Contd.
Group interviews
Behavioral interview
Audition interview The follow up interviews
Reference Checks
The next task after the interviews is the reference
check. It provides the information about the applicants not available from others sources Applicants submit references which are always good and positive
Test types
Psychological Tests
Intelligence tests
Aptitude tests Personality tests Interest tests Achievement tests Situation tests
Physical examination
All the candidates who have successfully crossed
the earlier hurdles are subjected to physical examination by a qualified medical practitioner The above criteria for medical examination vary with the nature of job and type of organization Though physical examination are costly but many sales managers refer their applicants to go through physical and medical tests before they select them.
examination and who presented necessary documentary evidence regarding qualifications, experience, production of good certificate and no objection certificate from previous employer are eligible for final selections
organization related information to the new sales person. This includes origin and growth of organization, rules and regulations, policies and procedures directly related to sales job, information about sales department, market standing of sales force , disciplinary measures and rights and duties of sales person
Socialization process
process of orienting a new salesperson to the sales organization, territory, or division in which he or she will be working three stages
Anticipatory stage Encounter stage Settling stage