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    Capital Crossroads Presentation

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    The Partnership
    The document outlines a regional strategy for Greater Des Moines and Central Iowa that focuses on key areas including business capital, human capital, wellness capital, social capital, cultural capital, physical capital, governance, and environmental capital. It identifies sectors with the greatest economic potential and challenges facing the region. The strategy was developed based on input from nearly 5,000 residents through surveys and focus groups.

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    Capital Crossroads Presentation

    Uploaded by

    The Partnership
    265 views21 pages
    The document outlines a regional strategy for Greater Des Moines and Central Iowa that focuses on key areas including business capital, human capital, wellness capital, social capital, cultural capital, physical capital, governance, and environmental capital. It identifies sectors with the greatest economic potential and challenges facing the region. The strategy was developed based on input from nearly 5,000 residents through surveys and focus groups.

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    Capital Crossroads Presentation

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    The document outlines a regional strategy for Greater Des Moines and Central Iowa that focuses on key areas including business capital, human capital, wellness capital, social capital, cultural capital, physical capital, governance, and environmental capital. It identifies sectors with the greatest economic potential and challenges facing the region. The strategy was developed based on input from nearly 5,000 residents through surveys and focus groups.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    265 views21 pages

    Capital Crossroads Presentation

    Uploaded by

    The Partnership
    The document outlines a regional strategy for Greater Des Moines and Central Iowa that focuses on key areas including business capital, human capital, wellness capital, social capital, cultural capital, physical capital, governance, and environmental capital. It identifies sectors with the greatest economic potential and challenges facing the region. The strategy was developed based on input from nearly 5,000 residents through surveys and focus groups.

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    Recent Rankings

    REGIONAL STRENGTH
    Des Moines is the # 1 Best City for Young Professionals Forbes, July 2011

    Des Moines living costs are 10% below the national average. The Council for Community and Economic Research, 2011

    Des Moines ranks as the #1 richest metro , with the highest median income relative to cost of living. U.S. News & World Report, June 2011

    Des Moines ranks #2 for Business and Careers.


    Forbes, 2011 Des Moines ranks as a top cool city in America. Mens Journal, March 2011

    Regional Community
    PARTNERS

    Capital Crossroads
    REGION

    Strategy will focus on Greater Des Moines but acknowledge key competitive issues and opportunities impacted by the Central Iowa geography

    Capital Crossroads
    TRI-CHAIRS

    Angela Connolly, Polk County


    Board of Supervisors

    J. Barry Griswell, Community Foundation


    of Greater Des Moines

    Cara Heiden, Greater Des Moines Partnership


    Wells Fargo (retired)

    Capital Crossroads
    PUBLIC INPUT

    Nearly 5,000 people - Double the typical response! 50 one-on-one interviews 30 focus groups (ISU moderated half) 2 online surveys (one specific to YPs) 2 public meetings (January and April)

    Capital Crossroads
    Compares us to:

    COMPETITIVE ANALYSIS

    Omaha, NE Madison, WI Denver, CO

    IDs sectors with greatest potential:


    Finance and Insurance Information Solutions Health and Wellness Agribusiness Advanced Manufacturing Logistics

    Regional Challenges
    RESEARCH FINDINGS
    External perception of Greater Des Moines and Central Iowa Divergent economic/demographic/education trends in City of DSM vs. Region Potential over-concentration of finance and insurance employment Risk-averse attitudes, no go-to small-business support entity, and lack of formal networking capacity limiting entrepreneurial/start-up development Evolving but still restrictive tech transfer and commercialization at ISU Perceived tax inequities Above average airfares and a lack of direct flights at DSM Lack of critical mass of entertainment amenities and districts Widening philanthropic gap as current leaders step aside Persistent parochialism that hamstrings regional efforts

    Neighborhood Improvement

    Downtown

    Regional Context

    CAPITAL CORE
    Leverage key assets as catalysts for neighborhood development and revitalization Explore the creation of a Des Moines Land Bank Authority to buy and hold land for future development Enhance the capacity and promotion of tools enabling property-owners to upgrade their homes

    Rick Clark Mary OKeefe

    Nine Neighborhoods

    Commonwealth

    Urban Core

    URBAN CORE
    Resource and develop an Urban Core Initiative modeled on the Harlem Childrens Zone program Implement the Pathways Case Management System in Central Iowa Increase awareness and usage of United Ways existing support, measurement and coordination tools

    Elisabeth Buck Teree Caldwell-Johnson Tom Urban

    Grow Whats Here

    Start-Up and Sustain

    Market and Attract

    BUSINESS CAPITAL
    Improve Central Iowas business climate Empower, enhance and support an entrepreneurial network Create a more visible and higher-capacity conveyor-belt to support technology startups and expansion Explore the expansion of international marketing efforts Optimize existing business retention and expansion programs

    Kathryn Kunert Mark Miller Sharon Quisenberry

    Coordinate

    Brand and Market

    Plan

    CAPITAL CORRIDOR

    Optimize the Ames-Des Moines Corridor Marketing Group to coordinate Capital Corridor planning and development Efforts Confirm a property inventory and list of current and planned developments

    Foster virtual connections across the Capital Corridor

    Greg Geoffroy Steve Zumbach

    Cradle to Career

    Talent Magnet

    Social Well-Being

    HUMAN CAPITAL

    Formalize education and career-training pipelines for Central Iowas target business sectors
    Ensure that universal pre-kindergarten programming is provided for all Central Iowa children in the short- and long-term future

    Develop a collaborative tutor-recruitment effort for Greater Des Moines schools


    Ensure Central Iowa colleges, universities, and workforce entities have the capacity necessary to train all eligible students Develop a comprehensive and coordinated graduate retention strategy

    Scott Johnson David Wilkerson

    Catalogue and Advocate

    Define and Design

    Market and Measure

    WELLNESS CAPITAL
    Research and catalogue existing wellness-related efforts and entities Assess potential buy-in for development of a comprehensive, coordinated and measureable wellness Initiative Form a Program-Design Committee to create the specifications of the wellness initiative Develop performance measurements and outcome metrics to assess the efficacy of the wellness initiative Market Central Iowas wellness initiative to the nation and world Laura Jackson Sheila Laing

    Leadership

    Diversity

    Community and Civility

    SOCIAL CAPITAL
    Develop a program to offer a credential to confirm potential leaders acquisition of key knowledge and skills Optimize young professional networking and programming Develop and staff a Central Iowa Multi-Cultural Center

    Continue efforts to foster dialogue on civility and its role in community-building


    Kristi Knous Phil Hodgin

    Capacity and Coordination

    Infrastructure and Events

    CommunityBuilding

    CULTURAL
    Connect regional communities and visitors with arts, cultural, heritage, architecture, and public art assets Advance the vision and mindset of the arts as a critical component of the communitys fabric Enhance efforts to develop a regional music economy Leverage the arts to bring different constituencies together Mary Cownie Brian Laurenzo

    Plan for One Region

    Shore Up Systems

    Major Projects

    PHYSICAL CAPITAL
    Continue with efforts to fund, construct and/or re-designate priority transportation projects Commission a Logistics Development Plan for Central Iowa Support the continued study and potential funding of high-speed rail through Greater Des Moines Initiate a comprehensive study on the dynamics of regional air service and its potential for competitive enhancement Study the development of fixed-rail or bus-rapid-transit connectivity between Ames and Des Moines Dave Caris Angela Connolly

    Communicate and Coordinate

    Maximize Resources

    Advocate

    GOVERNANCE
    Expand the Metro Advisory Council to additional Capital Crossroads counties Optimize local zoning and development ordinances to ensure regulatory integration and coordination across Greater Des Moines Assess the benefits of creating a metro water authority in Greater Des Moines

    Bob Andeweg Gretchen Tegeler

    Develop and Enhance

    Sustain for Gain

    Manage

    ENVIRONMENTAL
    Continue the enhancement of Greater Des Moines supply of environmental and recreational infrastructure Leverage and promote existing and emerging tools to advance sustainability practices Advance efforts to make Central Iowa the trails capital of the world Proceed with efforts to have Greater Des Moines participate in the Climate Prosperity Project Fred Hubbell Bob Riley

    CAPITAL CORRIDOR
    CULTURAL

    GOVERNANCE

    HUMAN CAPITAL
    PHYSICAL CAPITAL

    WELLNESS CAPITAL ENVIRONMENTAL BUSINESS CAPITAL CAPITAL CORE URBAN CORE INITIATIVE SOCIAL CAPITAL

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