Scribd Logo
Upload

Welcome to Scribd!

  • 547 views

    Disruptive Innovation

    Uploaded by

    Kaushal Prabhudesai
    The document discusses disruptive innovation as introduced by Harvard professor Clayton Christensen. Disruptive innovations create new markets by displacing earlier technologies, while sustaining innovations evolve existing markets. Christensen is considered the foremost authority on disruptive innovation and has authored two influential books on the topic - "The Innovator's Dilemma" and "The Innovator's Solution". The Innovator's Dilemma examines why industry-leading firms fail despite sustaining innovations, and how disruptive innovations eventually surpass market needs. The Innovator's Solution provides guidance on identifying and developing disruptive growth opportunities to beat competitors and sustain business growth over time.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Disruptive Innovation

    Uploaded by

    Kaushal Prabhudesai
    547 views11 pages
    The document discusses disruptive innovation as introduced by Harvard professor Clayton Christensen. Disruptive innovations create new markets by displacing earlier technologies, while sustaining innovations evolve existing markets. Christensen is considered the foremost authority on disruptive innovation and has authored two influential books on the topic - "The Innovator's Dilemma" and "The Innovator's Solution". The Innovator's Dilemma examines why industry-leading firms fail despite sustaining innovations, and how disruptive innovations eventually surpass market needs. The Innovator's Solution provides guidance on identifying and developing disruptive growth opportunities to beat competitors and sustain business growth over time.

    Original Description:

    The latest fad

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses disruptive innovation as introduced by Harvard professor Clayton Christensen. Disruptive innovations create new markets by displacing earlier technologies, while sustaining innovations evolve existing markets. Christensen is considered the foremost authority on disruptive innovation and has authored two influential books on the topic - "The Innovator's Dilemma" and "The Innovator's Solution". The Innovator's Dilemma examines why industry-leading firms fail despite sustaining innovations, and how disruptive innovations eventually surpass market needs. The Innovator's Solution provides guidance on identifying and developing disruptive growth opportunities to beat competitors and sustain business growth over time.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    547 views11 pages

    Disruptive Innovation

    Uploaded by

    Kaushal Prabhudesai
    The document discusses disruptive innovation as introduced by Harvard professor Clayton Christensen. Disruptive innovations create new markets by displacing earlier technologies, while sustaining innovations evolve existing markets. Christensen is considered the foremost authority on disruptive innovation and has authored two influential books on the topic - "The Innovator's Dilemma" and "The Innovator's Solution". The Innovator's Dilemma examines why industry-leading firms fail despite sustaining innovations, and how disruptive innovations eventually surpass market needs. The Innovator's Solution provides guidance on identifying and developing disruptive growth opportunities to beat competitors and sustain business growth over time.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11
    At a glance
    Powered by AI
    The key takeaways are that disruptive innovation introduces simpler, cheaper products that create new markets and value networks, disrupting existing markets and technologies. Disruptive innovations have characteristics that customers may not initially want but they differ from sustaining innovations which evolve existing markets with better value.

    Disruptive innovation introduces products or services that appear simpler and cheaper initially. They disrupt existing markets by creating new value networks rather than competing directly with existing products. Sustaining innovations evolve existing markets by providing better value to existing customers through improvements.

    Clayton Christensen is the foremost authority on disruptive innovation. He introduced the term and concept in his 1997 bestseller 'The Innovator's Dilemma'. He is widely sought after as an advisor and speaker on the topic of disruptive innovation.

    Introduction

    Create new market New value network

    DISRUPTIVE INNOVATION Disrupt existing market Displace earlier technology

    Term introduced by Harvard Professor, Clayton Christensen in his 1997 best seller The Innovators Dilemma

    Sustaining v/s Disruptive Innovation


    Sustaining innovation
    Evolves existing market with better value

    Disruptive innovation
    Characteristics which customers may not want initially

    Firms compete against each others improvements

    Appear cheaper, simpler and may even be of inferior quality

    Clayton Christensen
    Foremost authority on disruptive innovation Widely sought after as a speaker, advisor and board member. Author of two famous books on Disruptive Innovation

    The Innovators Dilemma


    Why firms fail despite being leaders in their market Sustaining innovations - best utilized by the firms at the best position in an industry Disruptive innovations - that are either so much cheaper that they open a new market or create a new value network Performance of the disruptive technology grows faster than users needs and surpasses the leaders with time.

    The Innovators Dilemma


    Example: Mechanical Excavator Industry
    Sustained Innovation Gasoline Powered Engines

    Disruptive Innovation Hydraulic Actuated System

    The Innovator's Solution: Creating and Sustaining Successful Growth

    How you can beat your most powerful competitors.


    Starts with disruption Learn the elements of disruption and practice its theories

    The Innovator's Solution: Creating and Sustaining Successful Growth

    What products your customers will want to buy.

    Accurately segment your markets Help the disruptions grow into healthy businesses Avoid the market forces that can fool you into making bad decisions.

    The Innovator's Solution: Creating and Sustaining Successful Growth

    Who the best customers are for your products.

    Extract growth from an audience that doesnt use your products at the moment

    The Innovator's Solution: Creating and Sustaining Successful Growth

    Get the scope of your business right


    Find out which is right for your business key functions - in-house or outsource integrate your product offerings or modularize

    The Innovator's Solution: Creating and Sustaining Successful Growth

    Develop disruptive growth from the top down.


    Powerful executive leadership Get the ball rolling toward successful disruptions Foster sustained business growth

    Start before you need to

    Put a Senior Manager in Charge

    Create an Expert Team of Movers and Shapers

    Train the Troops

    You might also like