The Rise and Fall of Nokia
The Rise and Fall of Nokia
The Rise and Fall of Nokia
Demand Condition
1. Geographical Condition 1. Demand Changes Sparsely populated and Functionality inhospitably cold countries User Experience 2. Cost Condition 2. Market Saturation Wire-line $800 Cost Leadership Wireless $500 3. Severe Competition ?
Factors Conditions
1. Human Resource 1. Expertize Lost Professional in 2. Patents Out of Date Productivity 3. Operation System 2. National Competitive Obsolete Strategy 3. Patents 4. One of the Members of EU
Government
1. No Entry Barriers 1. No More Government Support 2. No Tariff in EU 2. No Export Subsidy 3. Government Development Fund -- Finish Funding Agency for Technology and Innovation -- National fund for R&D 4. Minimized Government Interference
Chance
1. New Trend in Mobile Phones 1. Reposition 2. State of the Art Technology and Patent (Pure View & Pure Motion) 3. Focus on Cooperation
retained or outsource?
1. Retained: Technology R&D Market Software Services 2. Outsourced: Symbian R&D Manufacture
Threat
Innovation IOS & Android -- Lose of Market Share (Samsung) Ignore USA Market Laws and Regulations