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    Study of Fashion Capitals of The World

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    Sunil Bhatt
    Paris is considered the fashion capital of the world due to renowned French fashion houses like Louis Vuitton. LV was founded in 1854 and began with leather trunks and bags, later expanding into ready-to-wear clothing, accessories, and more. Other major fashion cities discussed include Milan, home to brands like Prada and Armani; New York, home to Donna Karan and Ralph Lauren; London, known for Burberry; and Tokyo, home to Kenzo. The document also discusses changes in the lifestyles and consumer behavior of Indians as incomes rise, such as a shift from basic needs to desires and wants, more social media use, eating out more often, and purchasing from organized retailers rather than local

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    Study of Fashion Capitals of The World

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    Sunil Bhatt
    283 views29 pages
    Paris is considered the fashion capital of the world due to renowned French fashion houses like Louis Vuitton. LV was founded in 1854 and began with leather trunks and bags, later expanding into ready-to-wear clothing, accessories, and more. Other major fashion cities discussed include Milan, home to brands like Prada and Armani; New York, home to Donna Karan and Ralph Lauren; London, known for Burberry; and Tokyo, home to Kenzo. The document also discusses changes in the lifestyles and consumer behavior of Indians as incomes rise, such as a shift from basic needs to desires and wants, more social media use, eating out more often, and purchasing from organized retailers rather than local

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    DESCRIPTION OF FASHION CAPITALS

    Original Title

    FASHION CAPITALS

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    Paris is considered the fashion capital of the world due to renowned French fashion houses like Louis Vuitton. LV was founded in 1854 and began with leather trunks and bags, later expanding into ready-to-wear clothing, accessories, and more. Other major fashion cities discussed include Milan, home to brands like Prada and Armani; New York, home to Donna Karan and Ralph Lauren; London, known for Burberry; and Tokyo, home to Kenzo. The document also discusses changes in the lifestyles and consumer behavior of Indians as incomes rise, such as a shift from basic needs to desires and wants, more social media use, eating out more often, and purchasing from organized retailers rather than local

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    283 views29 pages

    Study of Fashion Capitals of The World

    Uploaded by

    Sunil Bhatt
    Paris is considered the fashion capital of the world due to renowned French fashion houses like Louis Vuitton. LV was founded in 1854 and began with leather trunks and bags, later expanding into ready-to-wear clothing, accessories, and more. Other major fashion cities discussed include Milan, home to brands like Prada and Armani; New York, home to Donna Karan and Ralph Lauren; London, known for Burberry; and Tokyo, home to Kenzo. The document also discusses changes in the lifestyles and consumer behavior of Indians as incomes rise, such as a shift from basic needs to desires and wants, more social media use, eating out more often, and purchasing from organized retailers rather than local

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 29

    STUDY OF FASHION CAPITALS OF THE WORLD

    PARIS
    French fashion designers has turn Paris into the fashion city of the world

    LOUIS VUITTON
    LV is a French fashion house founded in 1854 by Louis Vuitton. LVs journey began with leather and canvas travelling case and trunks. During 1945 to 2000 Louis Vuitton incorporated its leather into most of its products, ranging from small purses and wallets to larger pieces of luggage. 130 stores worldwide by 1987. In 1997 LV introduced its first "prt--porter" line of clothing for men and women. Now, LV has product ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books.

    More..
    Some other well known fashion designers with their fashion houses and big brands are :
    Chanel YSL Herms Givenchy Chlo

    MILAN
    Milan is regarded as one of the fashion capitals of the world

    Italian luxury fashion house started in 1985. By the Italian designers Domenico Dolce & Stefano Gabbana. They have two brands :
    Luxury items are influenced more by designers and is more formal and timeless. The first collection was launched in 1986 and the spirit of their work was Jean Paul Gaultier. Their product include clothing line, sunglasses , purses, fragrances and watches.

    Is a fashion label inspired by the street contemporary music for a non-conventional personal style. It means freedom.

    More..
    Some other well known fashion designers with their fashion houses and big brands are :
    Prada Valentiono Emilio Pucci Cavalli Armani Fendi

    NEW YORK
    New York has reclaimed the title of the world's top fashion capital from Milan this year

    Donna Karan New York


    DKNY (Donna Karan New York) is the label of fashion designer Donna Karan. The first flagship stores opened in London in 1997 and New York City in 1999. First collection launched in 1985 Introduced the seven easy pieces Product line has fragrance, tailored suits, dress wear, formalwear, casual wear, sportswear, and shoes. known for designing simple, elegant, comfortable clothing

    More..
    Some other well known fashion designers with their fashion houses and big brands are :
    Vera Wang Donna Karan New York Marc Jacobs Ralph Lauren

    LONDON

    Burberry Group plc is a British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Founded in 1856 by Thomas Burberry. The famous Burberry signature check pattern, done in camel, black, and red, was first introduced in 1924 as a lining for rainwear. Christopher Bailey chief creative director of Burberry.,

    More..
    Some other well known fashion designers with their fashion houses and big brands are :
    Alexander McQueen Paul Smith Vivienne Westwood Stella McCartney

    SPAIN

    Balenciaga
    Balenciaga is a fashion house founded by Cristbal Balenciaga. opened his first boutique in San Sebastin, Spain, in 1918. His bubble skirts and odd, feminine, yet ultramodern shapes were trademarks of the house. Post war his lines became more linear and sleek, diverging from the hourglass shape. Balenciaga is now owned by the Gucci Group.

    More..
    Some other well known fashion designers with their fashion houses and big brands are :
    Zara Jesus Canovas famous shoe designer Victorio & Lucchino Juanjo Oliva Dolores Font Corts, S.A., has become one of the most important beachwear companies in Spain.

    TOKYO
    Most fashion houses in japan are in tokyo.

    Kenzo
    Kenzo Takada is a Japanese fashion designer, the founder of Kenzo. A worldwide brand of perfumes, skincare products and clothes. In 1970 he presented his 1st show Jungle Jap Takada's first work borrowed heavily from traditional Japanese styles but it was his 'big silhouette' designs which drew worldwide attention. Takada in recent years has moved into the design of furniture coverings and household items.

    More..
    Some other well known fashion designers with their fashion houses and big brands are :
    Yohji yamamoto Kenzo Issey miyake

    Changes in lifestyle of Indian consumer

    LIFESTYLE
    A way of life or style of living that reflects the attitudes and values of a person or group. People have different lifestyle according to their values and beliefs. Lifestyle also influences the consumer behaviour. Today in India, Largest Young Population of
    approximately 250 million people. 44% of population less than 19 years. They today one hand wants to have value for money and on the other wants to indulge.

    Changes
    As the GPD in India is growing, Per Capita income is also growing which increases the consumption power of the consumer. The spending power gives consumer to shift from basic needs to wants and desires. More earner in the family. Change in lifestyle also depends on the social group. Change in quality of education helps create awareness.

    Change in communication
    Telephones to Mobiles

    Letters to Social Networks

    Changes in
    Basic needs

    Living life King Size

    Changes in
    Unorganized Kirana Stores

    Organized Retail Outlets

    Changes in
    Small Social Gathering

    Over the top patries

    Change
    Home Cooked food

    Eating out, packed food, takeaways.

    By:Aditi Goyal

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