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    PiNak Jogia
    The document summarizes a presentation on a summer internship project about Rajani Tea Pvt. Ltd. It includes an introduction to the tea industry in India and the company. It discusses the company's history, products, SWOT analysis, and a study of consumer behavior toward Rajani Tea. The study found that taste was the top purchasing criteria and advertising could be improved. It provides suggestions such as increasing advertising, promotions, and quantity to reduce consumer switching.

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    RPT

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    PiNak Jogia
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    The document summarizes a presentation on a summer internship project about Rajani Tea Pvt. Ltd. It includes an introduction to the tea industry in India and the company. It discusses the company's history, products, SWOT analysis, and a study of consumer behavior toward Rajani Tea. The study found that taste was the top purchasing criteria and advertising could be improved. It provides suggestions such as increasing advertising, promotions, and quantity to reduce consumer switching.

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    The document summarizes a presentation on a summer internship project about Rajani Tea Pvt. Ltd. It includes an introduction to the tea industry in India and the company. It discusses the company's history, products, SWOT analysis, and a study of consumer behavior toward Rajani Tea. The study found that taste was the top purchasing criteria and advertising could be improved. It provides suggestions such as increasing advertising, promotions, and quantity to reduce consumer switching.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    237 views27 pages

    RPT

    Uploaded by

    PiNak Jogia
    The document summarizes a presentation on a summer internship project about Rajani Tea Pvt. Ltd. It includes an introduction to the tea industry in India and the company. It discusses the company's history, products, SWOT analysis, and a study of consumer behavior toward Rajani Tea. The study found that taste was the top purchasing criteria and advertising could be improved. It provides suggestions such as increasing advertising, promotions, and quantity to reduce consumer switching.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 27

    A PRESENTATION ON

    SUMMER INTERNSHIP PROJECT ON RAJANI TEA PVT. LTD.


    Presented by: FOR
    Guided By: Prof. C.D. Lakhlani

    Pinak R. Jogiya
    MBA II Enrl. No. 117360592005

    Presented to:

    Gujarat Technology University

    Introduction of Tea Industry


    In India Tea was created to satisfy the Englands Desire
    Tea cultivation flourished in India under the British Rule. Growing Area

    INTRODUCTION OF COMPANY

    RAJANI TEA PVT .LTD


    .

    HISTORY & DEVELOPMENT OF COMPANY


    Mr Gordhandas & Sons has first started this unit at

    Jamjodhpur in 1975
    Than they started their unit in Junagadh in 1983

    under the brand name of Divyjyot Tea and Red star Tea

    They started megicstic traders in 2003 & now this

    unit is known as Rajani Distribution Pvt. Ltd.

    PRODUCT INFORMATION

    RajaniTea have 8 different products in Tea division.

    Raw Material Grade No. Manufacture

    SWOT Analysis of BIG BAZAAR


    Strengths:

    Old Industry-Experience. Manpower and Technical Skills Affordable prices

    Weaknesses:
    Less advertisement.

    No exports

    Opportunities:

    They can expand their business in India. Quality and Brand Equity. Export Potential.

    Threats for Big bazaar:

    Threats of new entrants who provide schemes at very lower cost. Threats of competitiors.

    INTRODUCTION OF TOPIC
    TO STUDY THE CONSUMER BEHAVIOUR OF RAJANI TEA.

    Factor Affecting Consumer Behavior Information from a variety of sources. Socio- cultural Environment/ Group Influence Affecting Consumer Behavior. Religion and language. Concern about states.

    Objectives of the Study


    To know the consumer Behaviour The Level of Satisfaction To know the consumers Taste-prefrence

    HYPOTHESIS
    SAMPLE SIZE = 60

    Finally, are you in favour of Purchasing Rajani Tea?

    Yes
    No

    35
    25

    58%
    42%

    Setting the hypothesis. H0: P0.5 50% consumers are in favour of purchasing Rajani Tea.

    H1:P>0.5

    50% consumers are in favour of purchasing Rajani Tea.

    Level of Significance The level of significance at 5% Z=1.64

    Test statistics
    Z = p-P S.E(p) p=sample parameter P=population parameter

    S.E. (p) = p*QN


    =.5*.560 = 0.0645

    Q=1-P

    Z = p-P S.E(p)
    = 0.583-0.500/0.0645 =1.29 Conclusion 1.29<1.64 So, H1 is accepted and H0 is rejected . More than 50% consumers are in favour of purchasing Rajani Tea.

    Analysis of Age Group

    age

    Below 20 20-40 18 26 40-60 above 60

    Analysis of Drinking in Morning .

    40 35 30 25 20

    liking
    37

    15 10
    5 0 Tea

    12 8 3

    Coffee

    juice

    cold drinks

    Product Prefrence
    product
    30 28

    25

    20

    18 product
    10

    15

    10

    5
    5

    Premium

    Gopika

    Gulab

    Other

    Purchasing Criteria

    30 25 20 15 10 5

    28

    12 12 5

    0
    Quality Brand name Price Taste Promotion 3

    Consumers Usage Experience

    25 20 15 10 11 5 7 0 0-1 1-3 y 3-6 y more than 6 y 0

    24

    Analysis of consumption pattern per month.

    Consumption Pattern
    25 22 20 15 11 10 5 0 9

    0-500 gm

    500 -1000 gm

    above 1000 gm

    Analysis of data & Suggestions

    Analysis of Influancing factors


    Influance
    16 15

    14 12 12

    10

    8 5

    4 0

    0 Advertisement Relatives Taste Packing price Avilability

    Analysis of behaviour towards Repurchase


    40 35 30 25 20 15 10 5 0 Definitely will Probably will Might or might not 4 3 35

    Analysis of comparison
    60 50 40 43

    30
    20 10 0 Much Better Somewhat Better Same Somewhat worse 12 5 0

    FINDINGS
    Consumers 1st prefrence toewards Tea Taste.

    Mostly ,Rajani Tea failed to hold consumers for

    more than 1 year. Inefficiency in Advertising In this research Mouth Publishing is relatively 2nd infuancing factor to purchase the Tea. People consume approx 500 gms Tea per month.

    Suggestions
    Suggestions to Rajani Tea are as follows: In this current Consumer oriented market the consumer switching over ratio should be minimize in Rajani Tea Pvt Ltd. Rajani Tea should increase its quantity as compared to its price. Rajani Tea should more emphasis on advertising &sales promotion tools. Rajani Tea should enter into the Brand endorsing.

    Conclusion

    Suggestions & conclusion


    Proper control on temperature of the store. maintain the stock of free gifts. Drinking water and washroom. Increase the numbers of billing counters. Quick updation of schemes. Proper timing for the communication of events. Increase the no. of part time employees.

    Bibliography
    Marketing Management by Philip Kotler, 13th edition Business Statistics by Ken Black, 4th edition

    Webography
    www.futuregroup.in

    www.future-group.com
    www.futurebazaar.com www.pantaloonretail.in www.fvrl.in

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