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    A Study On Usuage of

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    Gautam Reddy
    This document summarizes a study comparing the usage of the Google and Bing search engines. It finds that Google is the most widely used search engine, preferred by 40% of respondents due to its easy accessibility and good service. While 73% of respondents had used Bing, only 15% felt it provided more relevant search results than other engines. The document recommends that for Bing to better compete with Google, it should focus on promotion through various media, expanding its product offerings, and continued innovation.

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    A Study On Usuage of

    Uploaded by

    Gautam Reddy
    15 views15 pages
    This document summarizes a study comparing the usage of the Google and Bing search engines. It finds that Google is the most widely used search engine, preferred by 40% of respondents due to its easy accessibility and good service. While 73% of respondents had used Bing, only 15% felt it provided more relevant search results than other engines. The document recommends that for Bing to better compete with Google, it should focus on promotion through various media, expanding its product offerings, and continued innovation.

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    A Study on Usuage Of

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    This document summarizes a study comparing the usage of the Google and Bing search engines. It finds that Google is the most widely used search engine, preferred by 40% of respondents due to its easy accessibility and good service. While 73% of respondents had used Bing, only 15% felt it provided more relevant search results than other engines. The document recommends that for Bing to better compete with Google, it should focus on promotion through various media, expanding its product offerings, and continued innovation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    15 views15 pages

    A Study On Usuage of

    Uploaded by

    Gautam Reddy
    This document summarizes a study comparing the usage of the Google and Bing search engines. It finds that Google is the most widely used search engine, preferred by 40% of respondents due to its easy accessibility and good service. While 73% of respondents had used Bing, only 15% felt it provided more relevant search results than other engines. The document recommends that for Bing to better compete with Google, it should focus on promotion through various media, expanding its product offerings, and continued innovation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    A STUDY ON USUAGE OF SEARCH ENGINES GOOGLE VS BING

    Presented by 9th group(MBA,B-Sec)

    Introduction:The Search engines are popular world wide and there are enormous number of users for it. But preference of the search engine differ from one to another. It is due to various reasons. Our study is to find the preference of Search engine by the users and to know the reason for their preference especially between the two search engines Google and Bing. Both are good sources for internet search Google Inc. is a multinational public corporation invested in Internet search, and cloud adverting technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program.

    The company was founded by Larry page and Sergey Brin, often dubbed the "Google Guys", while the two were attending Stanford University as Ph.D. candidates. It was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. The company's stated mission from the outset was "to organize the world's information and make it universally accessible and useful", and the company's unofficial slogan coined by Google engineer Paul Buchheit is "Don't be evi". In 2006, the company moved to their current headquarters in Mountain View, California.

    Bing (formerly Live Search, Windows Live Search, and MSN Search) is a web search engine (advertised as a "decision engine")from Microsoft. Bing was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009 at the All Things Digital conference in San Diego. It went fully online on June 3, 2009, with a preview version released on June 1, 2009. Notable changes include the listing of search suggestions as queries are entered and a list of related searches (called "Explorer pane") based on semantic technology from Powerset that Microsoft purchased in 2008. On July 29, 2009, Microsoft and Yahoo announced a deal in which Bing would power Yahoo! Search.

    Facts
    1)Google was launched prior to BING. 2)Google was used by billion of users. 3)Google incorporated and acquired chain of product through incorporation, acquisition apart of Search engine. 4)Its Social Networking tools, software gained it Tremendous RESPONSE. 5)Bing was a new entrant and it is only a Search engine

    Source of data
    The data for this study is mostly from two sources,they are 1)PRIMARY DATA 2)SECONDARY DATA The Primary data is gathered or collected by preparing questionnaire consisting of eight questions probing the information about the Search engines from it users. Questions are prepared keeping the objective of study that what is the reason for the net users to prefer more only one search engine(among Google & Bing), reasons for their preference. Our target respondents are the MHRM & MBA final year students(age group 22 to 25)of Gitam Institute of Management.

    Questionnaire was prepared and forwarded to their mail-Id. We followed this method as the respondents can fill the questionnaire in their preferable time and no need to insist them to respond to questionnaire. Secondary data was majorly collected from WIKIPEDIA . Cases pertaining to it in magazine like BUSINESS WORLD and articles in DAILY like THE HINDU, Eenadu. As this sources were precise in providing adequate information about the search engines we preferred this.

    Analysis & data interpretation


    1) Which Search engine do you prefer?
    Series1, GOOGLE, 12 The search BING GOOGLE engine the people prefer the most YAHOO REDIFF ASK

    Series1, REDIFF, 6 Series1, YAHOO, 5 Series1, BING, 4 Series1, ASK, 3

    DATA INTERPRETATION Google is the most using search engine with 40%. When compared to other search engines Rediff occupies the 2nd position with 20% from the total and followed by yahoo and Bing with 16.33% and 13.33% respectively. Whereas Ask shows least percentage i.e..,10%.

    2) Why people prefer Google search engine?


    Reason behind to choose google

    MORE SPACIOUS Series2 Series1 4

    WELL STRUCTURED 5

    GOOD SERVICE 9

    EASILY ASSESSIBLE 12

    DATA INTERPRETATION The information collected from this question states that people use Google majorly because of the above stated reasons it says that 40% use this only because of the easy assessable.30% because of the good service and well structured carries 16.66%

    3) Do you experience Bing Search engine anytime?


    People experience with bing YES NO

    Series1, NO, 8, 27%

    Series1, YES, 22, 73%

    DATA INTERPRETATION From the collected information it says that people of 73.33% has experienced the Bing where as people of 26.66% from the total didnt experienced the Google service.

    4) Which search engine provides more speed in accessing?


    Series1, speed GOOGLE Enhance ofYAHOO BING OTHERS, 2, 6% OTHERS

    Series1, YAHOO, 8, 27%

    Series1, GOOGLE , 12, 40%

    Series1, BING, 8, 27%

    DATA INTERPRETATION From the data collected through the questionnaires says that Google provides much speed in the assessing i.e.., 40%.the 27% of the respondents states that yahoo and bind provides the same assessing speed. The last 2% of the people says that the remaining search engines also provide good speed

    5) Do you think Bing Provides more related search than other engines?
    Is bing provides best search then the others

    RESPONDENTS

    Series1

    YES 15

    NO 15

    DATA INTERPRETATION This states that 15% of the respondents agree that Bing provides good search of the information but the 15% also agrees that Bing doesnt provide much relevant search other search engines do.

    Techniques to Develop BING


    Bing has emerged as a good competitor for everybody's favorite search engine. Google and Bing offer drastically different results for the same keywords. Content wise and in On site optimization(includes having a proper website architecture, using keyword-rich menus and links, having appropriate title and header tags) Bing was good. It should concentrate on 1)Promotion 2)Expansion 3)Innovation

    Promotion: It should use various media types that is print and electronic media. Giving adds in newspapers, magazines, channels and in websites etc Expansion: Bing should expand beyond the company's core search engine it should incorporate a chain of products, acquisitions, and partnerships. The company should offer online productivity software and social networking tools, products extend to the desktop as well to many featured items. Innovation: Offering new variety products, soft ware with creativity will help to compete with GOOGLE.

    Conclusion
    The Google was reputed and habituated Search engine for many net browsers got significant position, as Bing was a new entrant it is yet to gain identification. Bing should be very innovative and distinctive in providing features comparative to Google.

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