ALAGAPPA UNIVERSITY KARAIKUDI SYLLABUS UNDER CBCS (w.e.f. 2011 12) M.

COM PROGRAMME STRUCTURE

Sem Subject code 1MCO1C1 1MCO1C2 I 1MCO1C3 1MCO1C4 Course Name Core I Principles of Management Core II Advanced Corporate Accounting Core III Marketing Management Core IV Advanced Cost Accounting Elective I Total Cr. Hrs./ Week 6 6 6 6 6 30 Marks Int. Ext. 25 25 25 25 25 -75 75 75 75 75 -Total

4 4 4 4 4 20

100 100 100 100 100 500

Elective I 1. Modern Banking 1MCO1E1 2. Labour Legislation 1MCO1E2

Sem Subject code 1MCO2C1 1MCO2C2 1MCO2C3 II 1MCO2C4

Course Name Core V Research Methodology Core VI Investment Management Core VII Management Accounting Core VIII Computerised Accounting Elective II Total

Cr.

Hrs./ Week 6 6 6 6 6 30

Marks Int. Ext. 25 25 25 25 25 -75 75 75 75 75 --

Total

4 4 4 4 4 20

100 100 100 100 100 500

Elective II 1. Services Marketing 2. Retail Marketing 1MCO2E1 1MCO2E2

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Sem Subject code 1MCO3C1 1MCO3C2 III 1MCO3C3 1MCO3C4

Course Name Core IX Direct Taxes Core X Advanced Business Statistics Core XI Financial Services & Markets Core XII Human Resource Management Elective III Total

Cr.

Hrs./ Week 6 6 6 6 6 30

Marks Int. Ext. 25 25 25 25 25 -75 75 75 75 75 --

Total

5 5 5 5 5 25

100 100 100 100 100 500

Elective III 1. Portfolio Management 2. E Commerce 1MCO3E1 1MCO3E2

Sem Subject code 1MCO4C1 1MCO4C2 IV

Course Name

Cr.

Hrs./ Week 6 6 6 6 6 30 120

Marks Int. Ext. 25 25 25 -25 --75 75 75 -75 ---

Total

Core XIII Special Accounting Core XIV International Business Environment 1MCO4C3 Core XV Financial Management 1MCO4PR Core XVI Project Elective IV Total Grand Total

5 5 5 5 5 25 90

100 100 100 100 100 500 2000

Elective IV 1. Insurance Management 2. Indirect Taxes 1MCO4E1 1MCO4E2

Project Work Project Evaluation Viva voce 75 Marks 25 Marks

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I YEAR I SEMESTER COURSE CODE: 1MCO1C1 CORE COURSE I PRINCIPLES OF MANAGEMENT

Unit I
Management Definition Meaning Characteristics Functions Importance Differences between Management and Administration Qualities of a Manager Principles of Management Contribution of F.W. Taylor, Henry Fayol, Peter F. Drucker, Mary Parker Follett and Elton Mayo Systems Approach to Management.

Unit II
Planning Meaning Objectives Characteristics Steps in Planning Process Methods of Planning Difficulties in the Planning Process Decision Making Process and Types

Unit III
Organisation Meaning Functions of Organisation Principles of Organisation Formal and Informal Organisation Delegation Bases and Significance Centralisation and Decentralisation of Authority - Staffing Recruitment Sources Selection Importance Selection Process.

Unit IV
Directing Principles of Direction Supervision Functions of Supervision Types Qualities of a Supervisor Coordination Importance and Methods Communication Process and Barriers Motivation Need Theories Maslows Need Hierarchy Theory and Herzbergs Two Factors Theory Leadership Importance Types

Unit V
Controlling Process and Techniques Strategic Management Importance SWOT Analysis Change Management

Books for Reference

1. Koontz & O. Donnel 2. Peter F. Drucker 3. Banerjee 4. Chatterjee 5. Dingar Pagare 6. T. Ramasamy 7. Gregorey G-Dess and Alex Miller : : : : : : : Principles of Managements Practice of Management Business Administration Business Management Business Management Principles of Management Strategic Management

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I YEAR I SEMESTER COURSE CODE: 1MCO1C2 CORE COURSE II ADVANCED CORPORATE ACCOUNTING
Unit I
Acquisition of Business Profit Prior to Incorporation Preparation of Final Accounts of Companies

Unit II
Amalgamation, Absorption, External and Internal Reconstruction of Companies Alteration of share capital

Unit III
Liquidation of Companies Statement of Affairs Deficiency (or) Surplus Account Liquidators Final statement of Account

Unit IV
Valuation of shares and Goodwill Different Methods

Unit V
Holding Company Accounts Preparation of Consolidated Balance Sheet

Books Recommended
1. S.P. Jain and K.L.Narang : Advanced Accountancy, Kalyani Publishers, Ludhiana. 2. Shukla and Grewal : Advanced Accounts, S.Chand and Company Ltd., New Delhi. 3. R.L.Gupta & M.Radhaswamy: Advanced Accountancy, Sultan chand and Sons, New Delhi. 4. S.P.Iyengar: Advanced Accounting, Sultan Chand and Sons, New Delhi.

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I YEAR I SEMESTER COURSE CODE: 1MCO1C3 CORE COURSE III MARKETING MANAGEMENT
Unit I
The Concepts of Marketing Company Orientation Towards the Market Place Role of the Marketing with Specific Reference to India Expanding Scope of Marketing Marketing Organisation Marketing`s Relations with other Departments.

Unit II
Marketing Strategy Marketing Management Process Marketing Mix Marketing Research Marketing Environment Marketing Information System Difference between Marketing Research and Marketing Information System

Unit III
Buyer Behaviour Analyzing Competitors Demand Estimation and the Sales Forecasting Market Segmentation Selling Target Markets Positioning Product Life Cycle

Unit IV
Managing Existing products New Product Planning and Development Pricing Strategies and Programmes Distribution Channels Selection and Management Retailing and Wholesaling Physical Distribution Management Promotion Mix Advertising Personal Selling Sales Promotion and Publicity

Unit V
International Marketing Rural Marketing Emerging Trends in Marketing

Reference Books
1. 2. 3. 4. Marketing Management Marketing Management Marketing Management Marketing Management Planning Implementation and Control Indian Context Modern Marketing Management Marketing Management Marketing Management Marketing Management Marketing Management Philip Kotler Marvin A.Joison Giltman, Joseph Strategies Program V.S. Ramasamy and S.Namakumar R.S.Davar Dr.C.B.Gupta and Dr.N.Rajan Nair S.A.Sherlekar P.K.Agarwal D.R.Palekar and P.T.Patten Shetty.

5. 6. 7. 8. 9.

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I YEAR I SEMESTER COURSE CODE: 1MCO1C4 CORE COURSE IV ADVANCED COST ACCOUNTING
Unit I
Installation of costing system Management Control and Information System Cost reduction and cost control techniques Control over wastages, scrap, spoilage and defectives

Unit II
Costing methods Product Costing Process Costing Treatment of Equivalent units Inter-process profit activity based costing

Unit III
Standard costing Setting standards Variance Analysis and reporting Material, Labour, Overhead Sales and Profit variance

Unit IV
Service costing Characteristics Objectives Transport costing Power House costing Cinema House costing Canteen costing.

Unit V
Reconciliation of Cost Accounts with Financial Accounts Need for reconciliation Reasons for Disagreement in profit Procedure of Reconciliation. Note: The question paper shall consist of 40% Theory and 60% problem.

Books for Reference

1. S.P. Jain & R.L. Narang Advanced Cost Accounting, Kalyani Pubhshar, Ludhiana. 2. S.P. Iyangar, Cost Accounting Sultan Chand & Sons New Delhi. 3. Dr. S.N. Maheswari Advanced Cost Accounting, Sultan Chand and Sons, New Delhi. 4. R.S.N. Pillai and V. Bagavathi Cost Accounting, S. Chand and Company Ltd. New Delhi. 5. B.S. Khanna, I.M. Pandey, G.K. Ahuja and M.N. Arora Practical Costing, S.Chand and Company, Ltd., New Delhi.

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I YEAR I SEMESTER COURSE CODE: 1MCO1E1 ELECTIVE COURSE I (A) MODERN BANKING
Unit I
Banking Definition Banking System in India Classification of banks Universal banking Functions of commercial banks Role of banks in economic development.

Unit II
Central banking Need for Central Banking RBI Establishment Objectives and functions of RBI Administration Legal framework External relations Internal organization and structure of RBI.

Unit III
Paying banker Bankers duty Dishonouring customers cheque Discharge of paying banker Payment in a crossed cheque Payment of cheque by mistake Material alteration Statutory protection (Section 85) Refusal of cheque payment.

Unit IV
Collecting banker Collecting bankers role Statutory protection (section 131) Collecting bankers duty RBIs instructions Collection of bills of exchange Agent for collection Accurate accounts Paying banker Vs Collecting banker

Unit V
E-Banking Internet banking Mobile banking Telephone banking Electronic money Electronic Funds Transfer System.

Books for Reference

1. Banking Theory Law and Practice , Dr.S. Gurusamy, Vijay Nicole Imprints Pvt. Ltd., Chennai. 2. Banking Theory Law and Practice, Gordon and Natarajan, Himalaya Publishing House, Mumbai. 3. Banking Theory Law and Practice, P. Saravanavel, Margham Publications, Chennai. 4. Banking Theory Law and Practice, S.N. Maheswari, Kalyani Publishers, Ludhiana.

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I YEAR I SEMESTER COURSE CODE: 1MCO1E2 ELECTIVE COURSE I (B) LABOUR LEGISLATION
Unit I
The factory Act 1948 What is the Factory Definitions the Inspecting Staff Health Safety Hazardous Processes Welfare Working Hours of Adults Holidays Employment of Young Persons Employment of Women Annual Leave with Wages Penalties and Procedure .

Unit II
The Workmen`s Compensation Act 1923 The Scope and Coverage of the Act Definitions Rules Regarding Workmen`s Compensation Amount of Compensation Distribution of Compensation Enforcement of the Act.

Unit III
The Minimum Wages of Act 1948 Object of the Act Definitions Fixation and Revision of Wages Advisory board Central Advisory Board Safeguard in Payment of Minimum Wages Inspectors Offences and Penalties.

Unit IV
The Trade Union Act 1926 Definitions Registration of Trade Unions Cancellation of Registration and Appeal Rights and Privileges of a Registered Trade Union Amalgamation of Trade Union Dissolution of Trade Union

Unit V
The Apprentices Act 1969 Scope and Coverage of the Act Who is an Apprentice? Definitions Apprentices and their Training Hours of Work Overtime Leave and Holidays Obligation of Employers Obligation of Apprentices Authorities under the Act

Reference Books
1. Elements of Mercantile Law including Company Law and Industrial Law N.D.Kapoor 2. Students`Guide to Economic Laws V.S.Datey 3. Mercantile Law M.C.Shukla 4. Labour Legislation in India R.N.Bose 5. Industrial and Labour Laws of India 1& 2 Dr.H.Saha Roy.

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I YEAR II SEMESTER COURSE CODE: 1MCO2C1 CORE COURSE V RESEARCH METHODOLOGY

Unit I
Business Research Meaning Scope and significance Utility of business research Qualities of good researcher Types of research Research Process Characteristics of good research.

Unit II
Problem identification, selection and formulation of research problems Research Design Meaning, need, features of good design Different types of Research design Developing a research plan Hypothesis meaning and significance Framing and testing of Hypothesis.

Unit III
Sampling meaning and significance Methods and techniques Sample size Sampling error. Methods of data collection Primary data and Secondary data Questionnaire, Interview, Observation and E-mail surveys Internet sources Web sites available for data collection.

Unit IV
Measurement and scaling techniques Rating scales Attitude scales Likert, Thrustone and Guttman Scales. Processing and analysis of data Editing and coding Transcription and Tabulation Pilot study and Pre-testing.

Unit V
Interpretations and report writing Layout of the report Types of reports Steps in writing a report Evaluation of report. Note: Question paper shall cover 100% theory

Books for Reference

1. 2. 3. 4. Research Methodology Research Methodology Business Research Methods A Guide to Projects C.R.Kothari P.Ravilochanan, Margham Publications Emory P.Ravilochanan, Margham Publications.

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I YEAR II SEMESTER COURSE CODE: 1MCO2C2 CORE COURSE VI INVESTMENT MANAGEMENT

Unit I Investment Concept, Types, Features and Functions
Concept of Investment Types of Investment Features of Real, Financial and Derivative investments Features of Financial Investment instruments: Money & Capital Market investment instruments; Primary & Secondary Market Investment instruments; Fixed & Varying income investment instruments Direct and Portfolio investments Distinctions among Investment, Speculation and Gambling Features of Ideal investments Functions of Investment Management: Selecting, Scaling, Spreading, Spacing and Timing Tax considerations and investment management.

Unit II

Investment Goals, Return & Risk Analysis

Investment Goals: Return, Risk, Growth, Control and Tax-related goals Goal differences of investors Matching the Goals and Investments Allocation of funds to different investments Constraints and Strategies Return and Risk analysis: Concepts and Measures of Return: Current Return, Holding Period Return Concepts and Measures of Risk: systematic and unsystematic risks and their measures: Standard deviation, Variance and Beta Risk-Return Relationship.

Unit III

Investment Valuation Measures and Approaches

Equity and Debt Valuation: Methods of valuation of Equity and Debt investments Price and Value analysis Cootners Hypothesis Fundamental Analysis for investment evaluation Economy, Industry and Company analysis Technical Analysis: Concept and emphasis Dow Theory Important Charts Patterns Lead and Lag Indicators Price-Earnings analysis.

Unit IV

Investment Portfolios, Mutual Funds and Efficient Market Hypotheses

Portfolio Concept and Construction Portfolio risk and Return Efficient Portfolios Portfolio Choice Mutual funds: Concept, Need and Types Random Walk Theory Different Forms of Market Efficiency: Weak, Semi-strong and Strong forms and their tests.

Unit V

Derivative Investments

Concept of Derivatives Types Options as a derivative investment Terminologies in options market Options types Pay-off for holders and writers of call and put options contracts Futures Market: Features of Futures contracts Types of futures contracts Uses Swap contracts and their uses and types. Note: The question paper shall consist of 40% Theory and 60% problem.

Books for References

Investment Management Investments Investments B. K Bhalla Bodie, Kane and Marcus William Sharpe, Alexander and Bailey.

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I YEAR II SEMESTER COURSE CODE: 1MCO2C3 CORE COURSE VII MANAGEMENT ACCOUNTING
Unit I
Management Accounting Meaning and definition Objectives Management Accounting Vs Financial Accounting Management Accounting Vs Cost Accounting Utility and limitations of Management Accounting Position of Management Accountant in the organization.

Unit II
Financial Statement Analysis Common size statements Comparative financial statements Trend Percentages Accounting Ratios.

Unit III
Analysis of Fund Flow and Cash Flow.

Unit IV
Budget and Budgetary control Preparation of Functional Budgets Types of Budgets Fixed and Flexible Budgets ZBB and its relevance in decision making.

Unit V
Marginal Costing Cost volume Profit Analysis Application of Marginal costing in Managerial Decision making Break even point Analysis. Note: The question paper shall consist of 40% Theory and 60% problem.

Books for Reference

1. Hingorani, Ramanathan, Grewas Management Accounts, Sultan Chand and Sons, New Delhi. 2. Dr. S.N. Maheswari Principles of Management Accounts, Sultan Chand and Sons, New Delhi. 3. Kaplan, Advanced Management Accounts, Pearson Education, New Delhi. 4. Manmohan & Shiv. N. Goyal Sahitya Bhawan, Agra. 5. Guruprasad murthy Himalaya Publishing House, Mumbai.

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I YEAR II SEMESTER COURSE CODE: 1MCO2C4 CORE COURSE VIII COMPUTERISED ACCOUNTING
Unit I
Computerised Accounting Meaning Advantages Manual Accounting Vs Computerised Accounting Popular Accounting Packages in India.

Unit II
Features of Tally 9 Tally Screen Gateway of Tally Buttons Toolbar and Menus in the gateway of Tally Creation of a Company Selection of a Company Shutting a selected Company Display and Alteration of a Company

Unit III

Accounts Information

Groups Default Groups in Tally Primary Groups Sub-groups Creation of New Groups Single Group Multiple Groups Displaying Altering and Deleting Groups. Ledger Accounts Default Ledger Accounts in Tally Creation of Ledgers Single and Multiple Displaying, Altering and Deleting Ledger Accounts. Voucher Meaning in Tally Software Types Creation of New Voucher Displaying Altering and Cancelling a Voucher. F 11 Features (General & Accounting Features) F 12 Configure

Unit IV

Inventory Information

Stock Item Stock Groups Stock Categories Godowns Units of Measures Vouchers Types of Pure Inventory Vouchers Recording Stock Movement Creation of Purchase Order Sales Order Invoices. F 11 Features (Inventory Features) Enabling VAT in Tally Ledgers pertaining to VAT Ledger Creation VAT Reports. Enabling Service Tax in Tally Ledgers pertaining to Service Tax Ledger Creation Service Tax Reports. Enabling TDS in Tally Ledgers pertaining to TDS Voucher Entry TDS Reports. Enabling Payroll Module in Tally Payroll Menu Payroll Reports.

Unit V

Reports

Accounting Reports: Reports available from the Gateway of Tally Reports under Display Reports from the Statement of Accounts Outstanding Receivables and Payables Ageing Analysis Bank Reconciliation Statement. Inventory Reports Inventory Books Statement of Inventories. MIS Reports Cash Flow and Fund Flow Principal Ratios in Tally Exception Reports.

Books for Reference

1. A.K. Nadhani & K.K. Nadhani 2. Narmata Agrawal 3. Nellai Kannan : Implementing Tally 9 : Tally 9 : Tally 9

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I YEAR II SEMESTER COURSE CODE: 1MCO2E1 ELECTIVE COURSE II (A) SERVICES MARKETING
Unit I
Introduction Growth of the Service sector Characteristics of services Classification of services Designing of service Blue printing Building service aspirations.

Unit II
Marketing mix in services marketing Seven Ps Product decision Pricing strategies and tactics Promotion of services Distribution of services Additional dimensions in services marketing People, physical evidence and process.

Unit III
Effective management of services marketing Managing demand and Supply through capacity planning and segmentation Internal marketing of a service External Vs Internal Orientation of Service Strategy.

Unit IV
Delivering Quality Service Quality gaps Customer expectations Vs Perceived service gap Factors and techniques to resolve the gap Quality standards, factors and solutions Service performance gap Key factors and strategies for closing the gap External communication with customers Promise Vs Delivery gap Developing appropriate and effective communication about service quality.

Unit V
Marketing of services with special reference to financial services, health services, travel, hotel and tourism services, professional services, public utility services and educational services.

Books for Reference

1. 2. 3. 4. 5. Services Marketing, Dr.V. Balu, Sri Venkateswara Publications, Chennai. Services Marketing and Management, B. Balaji, S. Chand and Co. Ltd., New Delhi. The Marketing of Services, Hainemann, London. Services Marketing, C. Lovelock, Prentice Hall Englewood Cliffs, London. Services Marketing, S.M. Jha, Himalaya Publishing House, Mumbai.

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I YEAR II SEMESTER COURSE CODE: 1MCO2E2 ELECTIVE COURSE II (B) RETAIL MARKETING
Unit I
Retailing Nature of retailing Functions of a Retailer Types of retailers Differences between retailer and other members of channel Retailing and marketing mix Consumer behaviour in the retail market Global retailing scenario Retailing scenario in India.

Unit II
Retail Merchandising Supply chain management in retailing.

Unit III
Retail Marketing and advertising Franchising in retailing.

Unit IV
Pricing in retailing Role of personal selling in retailing.

Unit V
Customer service in retailing Online retailing Application of information technology in retailing Malls Retailing through Malls.

Books for Reference

1. 2. 3. 4. 5. 6. Gibson and G. Vedamani, Retail Marketing, Jaico Publishing House, Delhi. David Gilbert, Retail Marketing Management, Addison Wesley Longman Pvt. Ltd., Delhi. Hasty R and Reardon J. Retail Management, Mc. GrawHill, London. Collins A, Competitive Retail Marketing, Mc. GrawHill, Maidenhead. Cox. R and Brittain. P, Retail Management, Pitman, London. Cook. D and Walters. D, Retail Marketing Theory and Practice, Prentice Englewood Cliffs, Prentice Hall, New Jersey.

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II YEAR III SEMESTER COURSE CODE: 1MCO3C1 CORE COURSE IX DIRECT TAXES
Unit I
Concepts of Direct Tax Income Tax Definitions Basis of Charge Residential Status Scope of Total Income Exempted Incomes Concepts of Tax Avoidance Evasion Tax Planning Meaning and Importance.

Unit II
Computation of Taxable Income under Different Heads of Income.

Unit III
Deductions from Gross Total Income set-off and Carry forward of Losses.

Unit IV
Assessment of Income of Individuals, HUF, Firms and Companies.

Unit V
Assessment Procedures, Collection, Recovery and Refund of Tax.

Books Recommended
1. 2. 3. 4. Income Tax Law and Accounts Direct Tax Law and Practice Direct Taxes Practice and Planning Income Tax Law and Practice H.C. Mehrotra. Vinod K.Singhania. B.B.Lal Sukumar Bhattachary.

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II YEAR III SEMESTER COURSE CODE: 1MCO3C2 CORE COURSE X ADVANCED BUSINESS STATISTICS
Unit I
Meaning, Definition, Importance of Statistics Functions of Statistics, Limitations of Statistics Primary and Secondary data: Direct and Indirect Data Collection Method Sampling: Essentials of Sampling, Methods of Sampling, Random Sampling and NonRamdom Sampling Methods.

Unit II
Correlation and Regression Simple, Partial and Multiple Correlation Simple, partial and multiple regressions Estimation using regression line Standard error of estimate Testing significance of correlation and regression coefficients Interpreting Correlation Explained Variation and Unexplained Variation Coefficient of Determination.

Unit III
Hypotheses: Testing of hypotheses regarding proportion and difference between two proportions Testing the population mean and difference between two means chi-square test as a hypothesis testing procedure, Goodness of fit test testing the independence of two variables Analysis of variance.

Unit IV
Theoretical Probability Distributions Binomial, Poisson and Normal Distributions Application in management decision making.

Unit V
Linear programming: Graphic and Simplex Models Maximization and Minimization Transportation and Assignment problems.

Note: The question paper shall consist of 20% Theory and 80% problem. Book for Reference
1. Statistical Methods 2. Statistical Methods 3. Business Statistics S.P.Gupta Sanchetti and Kapoor. R.S.N.Pillai and Bhagavathi.

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II YEAR III SEMESTER COURSE CODE: 1MCO3C3 CORE COURSE XI FINANCIAL SERVICES AND MARKETS
Unit I
Financial System Structure of the Financial System Functions of the Financial System Financial System and Economic Development. Financial Market meaning and classification. Financial Services meaning and significance Features of Financial Services Constituents of Financial Services Financial Services in India.

Unit II
Money Market Call Money Market Treasury Bills Market Discount Market Government Securities Market Market for Commercial Papers and Certificate of Deposits Global Depository Receipts.

Unit III
Stock Market Stock Exchange Organisation and Functions Listing of Securities Trading in Stock Exchanges On-line Trading of Shares E-Shares New Issues Market Types of New Issues Problems of New Issue Market.

Unit IV
Merchant Banking meaning Functions and Services of Merchant Banks Guidelines of RBI and SEBI. Mutual Funds meaning importance types Guidelines of RBI and SEBI Mutual Funds in India. Venture Capital Concept, features and importance Guidelines Indian Scenario.

Unit V
Factoring meaning and importance Factoring Vs Discounting Factoring in India Forfeiting meaning, advantages and limitations Factoring Vs Forfeiting. Securitisation of Debts meaning, workings and benefits. Securitisation Vs Factoring Securitisation in India. Depository System meaning, functions and advantages Depository System in India.

Books for Reference

1. 2. 3. 4. 5. 6. 7. L.M. Bholey M.Y. Khan E. Gordan and K. Natarajan M.A. Kottok K.N. Balsya R.M. Srivastava M.Y. Khan Financial Markets and Institutions Indian Financial Theory and Practice Emerging Scenario of Financial Services Reading in Indian Financial Services Financial Administration in India Management of Indian Financial Institutions Financial Services

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II YEAR III SEMESTER COURSE CODE: 1MCO3C4 CORE COURSE XII HUMAN RESOURCE MANAGEMENT
Unit I
Human Resource Management Meaning, nature, objectives, scope and functions HRM Department Structure and functions Managerial and operating functions HRM as a profession.

Unit II
Human Resource Planning Manpower planning Job analysis Job description Job specification Job design Job simplification Job enlargement Job rotation Job enrichment Absenteeism Labour turnover.

Unit III
Recruitment and Selection Recruitment policy Problems Source of Recruitment Recruitment practices in India Selection Placement and Induction Promotions and transfers Demotions and Separations.

Unit IV
Training and development Need and importance Steps in training programmes Evaluation of training programmes Concept of Management Development Programmes Techniques of training and development Group discussions Conferences and seminars Case studies Role playing Business games Sensitivity training Stages of Career Development.

Unit V
Wages and Salary Administration Compensation plans Job evaluation Individual and group incentives Bonus Fringe benefits Performance Appraisal Meaning, need and importance Objectives, methods and modern techniques of Performance Appraisal Requisites of a good appraisal plan Problems in Performance Appraisal. Industrial Relations: Nature, Need and Trends.

Books for Reference

1. K. Aswathappa, Human Resource and Personnel Management, Tata McGraw Hill Publishing Company Ltd., New Delhi. 2. P.C. Tripathy Personnel Management, Sulthan Chand and Sons, New Delhi. 3. K. Rakesh Chopra, Managing Human Resources, V.K. Publishing House, Bareilly. 4. V.S.P. Rao, Human Resource Management, Excel Books, Delhi. 5. Dr.V. Balu, Human Resource Development, Sri Venkateswara Publications, Chennai.

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II YEAR III SEMESTER COURSE CODE: 1MCO3E1 ELECTIVE COURSE III (A) PORTFOLIO MANAGEMENT
Unit I Portfolio Concept, Need, Types and Functions

Concept of Investment Portfolio Need for Portfolio Types of Investment Portfolios and their Features Efficient Portfolios Mutual Funds as Managed Portfolios Functions of Portfolio Management Portfolio Managers: Types and Functions.

Unit II

Portfolio Goals, Return & Risk Analysis

Portfolio Goals Portfolio Goal differences of investors Matching the Goals and Portfolios Portfolio Return and Risk analysis: Measuring Portfolio Return Concepts and Measures of Portfolio Risk: Systematic and Unsystematic risks and their measures Portfolio Risk-Return Relationship Risk and Diversification relationship.

Unit III

Portfolio Construction and Choice

Inputs for portfolio construction: Security Return, Security Risk and Correlation coefficients of returns of pairs of securities Portfolio Return and Risk Data Harry Markowitz Model William Sharpe model Portfolio Choice using indifference curves Lagrange Multiplier Technique to spot the Dominant Portfolio Constraints in portfolio construction Strategies in portfolio construction: Lending and Leveraged portfolios Zero Beta portfolios.

Unit IV

Pricing Theories

Capital Asset Pricing Model Assumptions and Applications Capital Market Line (CML) and Security Market Line (SML) and Equations thereof Sharpe Theory of Capital Market: Overpriced and Under-priced assets Arbitrage Pricing Theory: Concept and construction of APT portfolios.

Unit V

Portfolio Evaluation

Concept of Evaluation Bench Mark Comparison Measures for evaluation of managed portfolios: Treynor, Sharpe and Jenson measures Timing and Selectivity Performance attribution analysis Portfolio Change Active and Passive strategies Formula Plans of Portfolio change.

Books for References

Investment Management Investments Investments B. K Bhalla Bodie, Kane and Marcus William Sharpe, Alexander and Bailey

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II YEAR III SEMESTER COURSE CODE: 1MCO3E2 ELECTIVE COURSE III (B) E-COMMERCE
Unit I
E-Commerce Electronic Commerce Framework Electronic Commerce Media Convergence The anatomy of E-Commerce Applications Components of I Way Network Access Equipment Global Information Distribution Networks Internet Terminology NSFNET: Architecture and Components National Research and Educational Network.

Unit II
Electronic Commerce and World Wide Web: Architectural Frame Work for E-Commerce www.architecture Hypertext publishing Consumer oriented Applications Mercantile process models Consumers perspective Merchants perspective Electronic Payment System (EPS) Types Designing EPS Smart Cards and EPS Credit Cards and EPS.

Unit III
Electronic Data Interchange (EDI): Applications Security and Privacy issues Software Implementations Value Added Networks Internal Information System Work-flow Automation and Co-ordination Customization Supply Chain Management.

Unit IV
Marketing on the Internet Advertising on the Internet Charting the online Marketing Process E-Commerce Catalogues or Directories Information Filtering Consumer Data Interface Emerging Tools.

Unit V
Multimedia and Digital Video: Concepts Digital Video and E-Commerce Video Conferencing Frame Relay Cell Relay Mobile Computing Framework Wireless Delivery Technology Cellular-Data Communication Protocols.

Books for References

1. 2. 3. 4. 5. E-Commerce & E-Business, Dr. C.A. Rayudu Himalaya Publishing House. Frontiers of Electronic Commerce, Ravi Kalakota, Andrew Winston. E-Commerce, A Managerial Perspective P.T. Joseph. Electronic Commerce and Applications, Baskar Mc Graw-Hill Education India Business on the Net: Whats and Hows of E-Commerce, Agarwala K.N. and Deeksha Agarwala, Macmillan, New Delhi.

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II YEAR IV SEMESTER COURSE CODE: 1MCO4C1 CORE COURSE XIII SPECIAL ACCOUNTING
Unit I
Banking Company Accounts Preparation of Profit and Loss Account and Balance sheet Classification of Bank assets and provisioning norms.

Unit II
Insurance Company Accounts Accounts of Life Insurance and General Insurance Companies

Unit III
Double Accounts final accounts Replacement of Assets computation of clear profit.

Unit IV
Accounting for Price level changes Current Cost Accounting and Current Purchasing Power methods

Unit V
Human Resources Accounting Definition Objectives of Human Resources Accounting Valuation methods Advantages of Human Resources Accounting Objections to Human Resources Accounting Human Resources Accounting in India.

Books Recommended
1. S.P. Jain and K.L.Narang: Advanced Accountancy (Kalyani Publishers, Ludhiana). 2. Shukla and Grewal: Advanced Accounts (S.Chand and Company Ltd., New Delhi) 3. R.L.Gupta & M.Radhaswamy: Advanced Accountancy (Sultan chand and Sons, New Delhi). 4. S.P.Iyengar: Advanced Accounting (Sultan Chand and Sons, New Delhi).

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II YEAR IV SEMESTER COURSE CODE: 1MCO4C2 CORE COURSE XIV INTERNATIONAL BUSINESS ENVIRONMENT
Unit I Globalization of World Economies and Businesses

Causes, issues and concerns of globalization of economies and businesses World Trade: Trend and patterns Regional Trade Blocks Inter-regional Trade among Regional Groups Foreign Direct Investment: Concept, Trend & Issues Foreign Portfolio Investment: Concept, Issues and Trend.

Unit II

International Economic and Technology Environment of Businesses

Macro Economic Factors Size, Composition, Distribution and Trend in Global and National GDP, Consumption, Savings and Investment Technology, Infrastructure, Factor Endowments of Nations and Employment thereof Technology Transfer: Need, Modes and Trend.

Unit III

International Political and Cultural Environment of Businesses

Political Ideologies Politico-economic systems Factors and importance of Political maturity of the Parties and People and Political Stability Relationship between the State and the Businesses Corruption in Governance and Transparency of nations Political Risk: Types, Measurement and Handling Cultural Environment of businesses Factors and Approaches to Cultural Complexities of nations by Businesses.

Unit IV

International Institutional Environment of Businesses

Role of UNO, WTO, WB, IMF and MIGA in facilitating global businesses MNCs and International business: Need, Problems and Contributions of MNCs Role of Negotiations in International Business Role of International Agencies in conflict resolution.

Unit V

International Financial and Forex Environment of Businesses

Integration of Global financial markets Facilities for sourcing and deploying funds globally Foreign Exchange environment Spot and Forward markets Forex Rate determination: Factors and Theories Computations of Forward and Cross Rates Forex Reserve Trend Impact of fluctuation in values of Dollar/Euro/Sterling/Yen on global businesses Internal and External Methods of hedging Forex risk.

References
1. 2. 3. 4. 5. International Business International Management International Business Environment International Business Environment International Financial Management John D Daniels and Lee H Radebaugh. Richard M Hodgetts and Fred Luthans. Francis Cherunilam. Anant K Sundaram and I Stuwart Black. Alan C.Shapiro

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II YEAR IV SEMESTER COURSE CODE: 1MCO4C3 CORE COURSE XV FINANCIAL MANAGEMENT

Unit I
Financial Management Meaning Nature and scope objectives Financial Decisions Functions of financial manager sources of finance short-term and Long term finance. Time value of money present value, future value and compound techniques.

Unit II
Cost of capital Meaning Significance concepts cost of debt, preference shares, equity and retained earnings weighted average cost of capital. Capital Budgeting Meaning Significance Methods of ranking investment proposals payback period, Net present value, Internal rate of return and Accounting rate of return.

Unit III
Leverage Meaning Type of leverage Financial, operating and combined leverage EBIT EPS. Capital structure Meaning Significance Theories of capital structure Net Income approach Net operating Income approach MM Hypothesis Traditional Approach Determinants of capital structure.

Unit IV
Dividend Theories Walters model, Gordon and MMs model Forms of dividends factors determining dividend policy stability of Dividend policy.

Unit V
Working capital Management Meaning objectives Factors affecting working capital requirement Sources of working capital. Management of working capital components cash management Receivables management Inventory management.

Note: Question paper shall cover 60% Theory and 40% problems. Books for Reference
1. 2. 3. 4. 5. Financial Management Financial Management Financial Management Fundamentals of Financial Management Financial Management I.M.Pandey Khan and Jain S.N.Maheswari Van Horne C.D.Balaji (Margham Publications)

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II YEAR IV SEMESTER COURSE CODE: 1MCO4PR CORE COURSE XVI PROJECT WORK

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II YEAR IV SEMESTER COURSE CODE: 1MCO4E1 ELECTIVE COURSE IV (A) INSURANCE MANAGEMENT
Unit I
Conceptual Framework and Fundamental Principles Insurance: Concept and Relevance Perils and Risks affecting Individuals / Institutions / Business and Classification of Risks Need for Insurance Nature and working of Insurance Major Types of Insurance and their Features Importance of Insurance Industry Role of Insurance in Economic Development Insurance and Social Security Fundamental Principles of Insurance: Utmost Good Faith or Uberrima Fidei Insurable Interest Insurers Insurable Interest Criminal Acts Indemnity Subrogation and Contribution Proximate Cause.

Unit II
Life Insurance Nature and Policy types: Nature of Life Insurance Life Insurance Policies: With Profit or Participating Policy Non-Participating or Without Profit Policy Term Assurance Policy Pure Risk Policy Whole Life Policy Double Endowment Policy Money Back or Anticipated Supplementary Benefit Policy Riders Linked Policies Annuities: Immediate Annuities Deferred Annuities Group Policies Master Policy Contract Features and Conditions First Premium Renewal Mode of Premium Payment Limited Period Payment and Single Premium Lapse & Revival Paid Up Policy Deferment Period Nomination & Assignment of Policy Bonus Surrender Value.

Unit III
General or Non-Life Insurance Nature and Policy types: General Insurance: Concept and Need Essential Features and Requirements of Fire Policy, Loss of Profits Policy, Marine Cargo Policy, Marine Hull Policy and Motor Insurance Policy including Vehicle and Third Party Insurance Miscellaneous Policies like Personal Accident, Fidelity Guarantee, Health & Mediclaim, Burglary and Loss of Baggage Co-insurance, Double Insurance and Reinsurance General Insurance Cover Notes Certificates of Insurance Open Policy Floater Excess Franchise Claims Salvage Coinsurance Loss: Total Loss, Actual or Constructive Loss Valued Policy Agreed Value Full Value First Loss Increased Value Insurance Time or Institute Cargo Clauses Solatium.

Unit IV
Insurance Market: Life and Non-Life Insurers Firms in India: Public Sector Pioneers in Life and General Insurance Activities Privatization of Insurance in India and Major Private Sector firms in Insurance Role of Insurance Agents and Brokers Surveyors Medical Examiners Third Party Administrators Regulators: Insurance Regulatory and Development Authority (IRDA) of India Insurance Councils Ombudsmen Educational Institutes Councils Tariff Advisory Committee Major Provisions of: The Insurance Act, 1938 Insurance Regulatory and Development Act, 1999 Life Insurance Corporation Act, 1956 General Insurance Business (Nationalization) Act Insurance Pricing: Factors and Determinants.

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Unit V
Insurance Customers: Individual and Corporate Insurance customers Nature of Insurance customers: Mind Set as to Insurance: Investment or Risk Management Compulsion Vs Voluntarism Ethical Behavior Risk Management Attitude: Avoidance, Prevention, Reduction, Retention or Transfer Factors influencing Policyholder Satisfaction and Retention of Customers by Insurers. Books for References
1. Alka Mittal and Dr. S.L. Gupta, Principles of Insurance and Risk Management, Sultan Chand & Sons, New Delhi. 2. Dr. P. Periasamy, Principles and Practice of Insurance, Himalaya Publishing House, Mumbai. 3. M.N. Mishra, Insurance Principles and Practice, S. Chand & Company, New Delhi. 4. Rob Thoyts, Insurance Theory and Practice, Routledge, UK 5. Insurance Management, S.C. Sahoo & S.C. Das, Himalaya Publishing House, Mumbai. 6. Insurance and Risk Management, P. K. Gupta, Himalaya Publishing House, Mumbai. 7. Risk Management and Insurance, Harrington/Niehaus, Tata McGraw Hill, India. 8. Insurance Theory and Practice, Nalini P.Tripathy and Prabir Pai, Prentice-Hall of India

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II YEAR IV SEMESTER COURSE CODE: 1MCO4E2 ELECTIVE COURSE IV (B) INDIRECT TAXES
Unit I
Central Sales Tax Act, 1956 Definition Categories of sales Sales Tax Liability Registration Levy and Collection of Sales Tax Penalties and Prosecutions settlement of Disputes.

Unit II
Tamil Nadu General Sales Tax Act 1959 and VAT (Value Added Tax)

Unit III
Service Tax Act 1994 Background and procedures to be followed Appeals and revision offences and penalties service on which tax is payable.

Unit IV
Central Excise Duty Act

Unit V
Customs Duty Act

Books Recommended
1. Indirect Taxes: V.S.Datey, Tax mann Publishers Pvt. Ltd., New Delhi. 2. The Law of Central Sales Tax TNGST manual: S.D.Singh. 3. Indirect Taxation: V.Balachandran.

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