THE WORLD MAP OF EXHIBITION VENUES and future trends

October 2007

In addition to all the venues that directly provided their data, UFI would like to thank the following organizations and individuals, who contributed to this study:
AEFI (Italy), AEO (UK), AFE (Spain), AFIDA (Central & South America), AGECO (Greece), AHEFO (Hungary), AUMA (Germany), BAFEO (Bulgaria), Board of External Trade (Tanzania), BSG (Asia), CAEC (China), CEIR (North America), CICEC (Morocco), CITEM (Philippines), CLCCentrum voor Live Communication (The Netherlands), Cyprus State Fairs Authority (Cyprus), EASE (Serbia), Ecommerce Gateway (Pakistan), EFU (Ukraine), EVVC (Germany), EXSA (Botswana, Kenya, Mozambique, Namibia, South Africa, Zimbabwe), Fairlink (Denmark, Finland, Norway, Sweden), FEBELUX (Belgium & Luxembourg), FEXPE (Peru), FKM Suisse (Switzerland), Fondazione Fiera Milano (Italy), FSCF (France), General Board of Fairs (Libya), HKCEC & Cliff Wallace (Worldwide), HKF Trade Fairs Fuarcilik A.S. (Turkey), IAAM (North America), IFP (Lebanon), Izmir fair (Turkey), JMA (Japan), M+A (Worldwide), Malta Trade Fairs Corporation (Malta), Olaf Banse (Central & South America) PTFC (Poland), Reed Messe (Austria), R.E.ROGERS INDIA PVT Ltd (India), Romexpo (Romania), RUEF (Russia), Singapore Exhibition Services Pte Ltd (Singapore) SOVA (Czech Republic), TAITRA (Taiwan), TEA (Thailand), TECA (Taiwan), Tradeshow Week (USA Directory), Visit Mexico (Mexico), VMA (Australia & New Zealand), Zagreb Fair (Croatia)

UFI World Map of Exhibition Venues - October 2007 - This document and the information it contains may not be copied, reproduced or redistributed in full or in part by any organisation without the express written permission of UFI - Copyright UFI 2007

SUMMARY OF FINDINGS

Introduction: scope and methodology As a part of its strategy, UFI is developing its Research activities (for a complete overview of UFI activities, please look at www.ufi.org). An important step is now reached with this study focusing on the hardware of the Exhibition Industry. The objective was to identify all venues1, worldwide, with a minimum of 5,000 sqm of indoor exhibition space2. The data collection, initiated with information available from national associations, key operators and documentation (trade media, industry directories, etc.), was cross checked and enriched with direct information from the venues. Please refer to the list on the previous page for all organizations and individuals who contributed. The results are therefore considered reliable. They cannot however be considered as 100% accurate or complete, especially when dealing with developments planned until the year 2010 and UFI cannot be held responsible for errors or any consequences arising from the use of this information.

Main results 1,062 venues (with a minimum of 5,000 sqm of indoor exhibition space) were identified for the year 2006 and their total indoor exhibition space reaches 27.6 million sqm.
Europe and North America, followed by Asia offer the highest venues capacities, with respectively 44%, 34% and 12% of the total number of venues, and 52%, 26% and 14% of the total indoor exhibition space (cf. table 1 for complete results and mapping of regions). The size of venues also varies from one region to another (the average size reaches around 30,000 sqm in Europe and Asia, 20 to 25,000 in North America, Central & South America, the Middle East and Africa, and 16.000 in Oceania). 47 venues 35 of them being in Europe have an indoor exhibition space of 100,000 sqm and more (cf. tables 2 & 3). In terms of countries, 5 of them (USA, Germany, China, Italy and France) account for 58% of the total world indoor exhibition space (cf. table 4 for the capacity details of the 30 countries with a minimum of 100,000 sqm of indoor exhibition space).

The exhibition space will expand in the coming years, with an overall development estimated at 3.5 million sqm identified for the 2007-2010 period (+13% with 2006) for a total expenditure estimated at around 13.5 billion (18.7 billion US$)3.
This level can be considered as a minimum, since some projects, for which space details or deadlines were not fully validated, were not taken into account.

Venue definition (for the purpose of this survey): any public assembly premises with a minimum of 5,000 square meters (sqm) of indoor Exhibition Space and that hold various types of exhibitions, trade fairs or consumer/public shows on a regular basis. The premises may be purpose-built exhibition centre space or other premises including Exhibition Space (e.g. hotels, arenas, sport venues, and amusement fair grounds). 2 Exhibition Space (for the purpose of this survey): the amount of gross exhibition space in the Venue regularly marketed and rented/licensed/used for exhibitions, trade fairs or consumer/public shows. 3 This estimation relates to construction costs only and it represents a minimum amount since some projects, not yet confirmed, were not taken into account in the study.

UFI World Map of Exhibition Venues - October 2007 - This document and the information it contains may not be copied, reproduced or redistributed in full or in part by any organisation without the express written permission of UFI - Copyright UFI 2007

Europe will account for 52% of this total additional indoor exhibition space, with 99 projects precisely identified. 21% will be in Asia (28 projects), 17% in North America (44 projects) and 7% in the Middle East (10 projects). As a result, the regional shares of the total world indoor exhibition space wont change much (cf. table 5 for complete regional results). However, some countries will largely increase their exhibition space. This is the case especially (cf. table 6 for the top 10 countries in 2010, in terms of indoor venue capacity and table 7 for the largest venue capacities by year 2010, in each of the 4 main regions): - in Europe: for the Western part of Russia (with around 463,000 additional sqm between years 2006 and 2010, corresponding to a +103% progression), Spain (+240,000 sqm, +18%) and Italy (+215,000 sqm, +10%); - in North America: for the USA (+469,000 sqm, +8%) and Mexico (+80,000 sqm, +22%); - in Asia: for China (+445,000 sqm, +18%), India (+79,000 sqm, +33%), South Korea (+65,000 sqm, +41%), Singapore (+54,000 sqm, +35%); and - in the Middle East, mainly for the UAE (+147,000 sqm, +115%).

By year 2010, it is anticipated that there will be a minimum of 1,104 venues (with a minimum of 5,000 sqm of indoor exhibition space) totalising 31.1 million sqm of indoor exhibition space (cf. table 8 for detailed regional results).

Conclusion The exhibition space is still expanding, proving the strength of the exhibition industry. However, the overall 2006-2010 rhythm of development (13% anticipated at this stage) may be less significant than it has been in the recent years.
The Western European countries (collectively leaders in terms of total capacity and size of venues) and the US are still developing their capacities, whereas some market adjustments will happen in Asia and Central & Eastern Europe, where some current obvious under capacity situations are about to disappear, or diminish. Russia, and Moscow especially, will become an important player. The Middle East region is booming, with a global space increase of 38%, which will also lead to an average size of venues getting close to the ones in Europe or Asia.

These trends also tend to prove the existence of a fierce competition, both locally and internationally, with a development race often justified by operators with:
- the need to enlarge facilities to keep the growing shows from moving; - the growing awareness by local authorities of the benefits of the industry, both in terms of direct and indirect economic impact; and - the coexistence of various economic models and financial expectations.

For any information on UFIs Research activities, please contact Christian DRUART ([email protected])

UFI World Map of Exhibition Venues - October 2007 - This document and the information it contains may not be copied, reproduced or redistributed in full or in part by any organisation without the express written permission of UFI - Copyright UFI 2007

Table 1 - VENUES AND INDOOR EXHIBITION SPACE IN 2006 Number & Capacity

465 venues (44%) 14.3 million sqm (52%) 359 venues (34%) 7.1 million sqm (26%)

127 venues (12%) 3.9 million sqm (14%)

38 venues (4%) 0.9 million sqm (3%)

25 venues (2%) 0.5 million sqm (2%)

Scale 6 million sqm 200 venues

32 venues (3%) 0.6 million sqm (2%)

Key figures
Number of venues (World share) Exhibition space (World share)

16 venues (2%) 0.3 million sqm (1%)

UFI World Map of Exhibition Venues - October 2007 - This document and the information it contains may not be copied, reproduced or redistributed in full or in part by any organisation without the express written permission of UFI - Copyright UFI 2007

Table 2 - VENUES AND INDOOR EXHIBITION SPACE IN 2006 Number of venues by size (in sqm)
Africa Asia Central & South America Europe Middle East North America Oceania WORLD 100% 5,000 to 19,999 14 53 22 286 22 270 10 677 64% 20,000 to 49,000 9 49 12 109 7 64 6 256 24% 50,000 to 99,000 2 18 4 35 2 20 81 8% 100,000 and more 6 35 1 5 47 4%

Table 3 Venues with a minimum of 100,000 sqm of indoor exhibition space in 2006
Indoor exhibition space (sqm) 1 2 3 4 5 6 7 8 9 10 11 12 13ex 13ex 15 16 17ex 17ex 19 20 21 22 23 24 25ex 25ex 25ex 28 29 30 31ex 31ex 33 34 35 36 37 38 39 40 41 42 43 44ex 44ex 44ex 44ex Messe Hannover Fiera Milano (Rho Pero) Messe Frankfurt Koelnmesse Messe Duesseldorf Feria Valencia Paris Expo Porte de Versailles McCormick Place The NEC (Birmingham) Paris Nord Villepinte Orange County Convention Center Las Vegas Convention Center Neue Messe Muenchen BolognaFiere Fira de Barcelona: Gran Via venue MCH Basel Messe Berlin Nuernberg Messe Feria de Madrid/IFEMA Chinese Export Commodities Fair (Pazhou) Complex Georgia World Congress Center Fiera Milano (City) Verona Fiere IMPACT Bangkok Chinese Export Commodities Fair (Liuhua) Complex E.A. Fiera del Levante Tehran Permanent Fair Ground / Iran International Exhibitions Co. Fiera di Roma S.p.A. Fira de Barcelona: Montjuic venue Brussels EXPO Veletrhy Messe Essen Rimini Fiera All-Russia Exhibition Centre State (GAO VVC) Bilbao Exhibition Centre Poznan International Fair Shenzhen Convention & Exhibition Center EUREXPO Shanghai New International Expo Center (SNIEC) Palexpo Geneva Ernest N. Morial Convention Center - New Orleans Leipziger Messe Zagreb Fair Singapore Expo Fiere di Parma Feria de Zaragoza Jaarbeurs Utrecht Hanover Milano Frankfurt/Main Cologne Duesseldorf Valencia Paris Chicago, IL Birmingham Paris Orlando, FL Las Vegas, NV Muenchen Bologna Barcelona Basel Berlin Nuernberg Madrid Guangzhou Atlanta, GA Milano Verona Bangkok Guangzhou Bari Tehran Roma Barcelona Brussels Brno Essen Rimini Moscow Bilbao Poznan Shenzhen Lyon Shanghai Geneva New Orleans, LA Leipzig Zagreb Singapore Parma Zaragoza Utrecht Germany Italy Germany Germany Germany Spain France USA UK France USA USA Germany Italy Spain Switzerland Germany Germany Spain China USA Italy Italy Thailand China Italy Iran Italy Spain Belgium Czech Republic Germany Italy Russia Spain Poland China France China Switzerland USA Germany Croatia Singapore Italy Spain The Netherlands 495,265 345,000 321,750 284,000 251,038 230,602 226,069 204,367 201,634 191,000 190,787 185,788 180,000 180,000 165,000 162,000 160,000 160,000 150,000 130,000 126,893 125,000 124,112 122,000 120,000 120,000 120,000 118,300 115,000 113,017 110,000 110,000 109,000 108,500 108,000 107,116 105,000 103,669 103,500 102,470 102,183 101,200 101,000 100,000 100,000 100,000 100,000 Europe 1 2 3 4 5 6 7 1 8 9 2 3 10ex 10ex 12 13 14ex 14ex 16 1 4 17 18 2 3 19 1 20 21 22 23ex 23ex 25 26 27 28 4 29 5 30 5 31 32 6 33ex 33ex 33ex North America Asia Middle East

UFI World Map of Exhibition Venues - October 2007 - This document and the information it contains may not be copied, reproduced or redistributed in full or in part by any organisation without the express written permission of UFI - Copyright UFI 2007

Table 4 - VENUES AND INDOOR EXHIBITION SPACE IN 2006 Countries with a minimum of 100,000 of indoor exhibition space in 2006
Indoor exhibition space (sqm)

WORLD

North America

Europe

Asia

Central & South America

Oceania

Middle East

Africa

1 2 3 4 5 6 7 8 9 10 11 12 13 14 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

USA Germany China (*) Italy France (**) Spain The Netherlands UK Canada Switzerland Russia (***) Brazil Turkey Belgium Japan Mexico Austria Australia India Poland Czech Republic Iran South Africa Sweden Thailand Greece Portugal South Korea Singapore Serbia UAE Finland Croatia

6,129,981 3,112,973 2,516,581 2,104,792 2,005,803 1,368,634 885,703 615,447 604,291 508,600 483,596 469,291 453,103 443,502 403,636 361,594 296,664 244,402 238,899 213,329 206,600 196,132 184,432 184,040 179,771 177,550 160,240 159,898 153,674 143,608 127,500 118,855 101,000

22% 11% 9% 8% 7% 5% 3% 2.2% 2.2% 1.8% 1.8% 1.7% 1.6% 1.6% 1.5% 1.3% 1.1% 0.9% 0.9% 0.8% 0.7% 0.7% 0.7% 0.7% 0.7% 0.6% 0.6% 0.6% 0.6% 0.5% 0.5% 0.4% 0.4% 93% 27,568,069 100%

86% 22%

58%
15% 14%

65%

72%

10% 6% 4.3% 9% 3.6% 3.1% 1% 54% 3.2% 3.1% 10% 5% 2.1% 96% 6% 1.5% 1.4% 30% 36% 1.3% 5% 1.2% 1.1% 4.1% 4.0% 1% 20% 0.8% 0.7%

83%

TOTAL of above listed countries

TOTAL for all countries

100%

95%

96%
3,860,475

54%
876,308

96%
254,440

50%
648,106

36%
515,861

7,095,866 14,317,013

(*) including Hong-Kong, Macau & Taiwan (**) including overseas territories (***) European + Asian parts

UFI World Map of Exhibition Venues - October 2007 - This document and the information it contains may not be copied, reproduced or redistributed in full or in part by any organisation without the express written permission of UFI - Copyright UFI 2007

Table 5 SHARES OF THE TOTAL WORLD EXHIBITION VENUES IN YEARS 2006 & 2010
In terms of number of venues
Africa Asia Central & South America Europe Middle East North America Oceania 2% 2% 3% 3% 34% 34% 4% 4% 44% 43% 2% 2% 12% 13%

In terms of indoor exhibition space

Africa Asia Central & South America Europe Middle East North America Oceania 1% 1% 2% 3% 26% 25% 3% 3% 52% 52% 2% 2% 14% 15%

Table 6 COUNTRY VENUE CAPACITY BY 2010 (top 10)

2006 (cf. note) rank sqm 1 6,134,421 2 3,112,973 3 2,516,581 4 2,104,792 5 2,010,937 6 1,368,634 11 500,220 7 885,703 9 615,447 8 604,291 2010 rank 1 2 3 4 5 6 7 8 9 10 (same) (same) (same) (same) (same) (same) (+4) (-1) (same) (-2) sqm 6,603,033 3,258,275 2,961,088 2,319,310 2,103,087 1,608,663 983,325 889,103 666,575 654,640 sqm increase
8% 5% 18% 10% 5% 18% 97% 0.4% 8% 8%

USA Germany China (*) Italy France (**) Spain Russia (***) The Netherlands UK Canada

Note: including venues which will reach 5,000 sqm in 2010 (*) including Hong-Kong, Macau & Taiwan (**) including overseas territories (***) European + Asian parts

UFI World Map of Exhibition Venues - October 2007 - This document and the information it contains may not be copied, reproduced or redistributed in full or in part by any organisation without the express written permission of UFI - Copyright UFI 2007

Table 7 LARGEST VENUE CAPACITIES BY 2010 by region

Space in 2006 (including venues which will reach 5,000 sqm in 2010)

Additional space between 2006 and 2010

0 Germany

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

+5% (+145,000 sqm) +10% (+215,000 sqm) +5% (+92,000 sqm) +18% (+240,000 sqm) +103% (+463,000 sqm)

Italy

+ 1.8 million sqm

France

Spain

Russia (European part)

0 USA

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

+8% (+469,000 sqm)

+ 0.6 million sqm

Canada

+8% (+50,000 sqm) +22% (+80,000 sqm)

Mexico

0 China (*)

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

+18% (+445,000 sqm)

Japan

+33% (+79,000 sqm) +41% (+65,000 sqm) +35% (+54,000 sqm)

+ 0.7 million sqm

India

South Korea

Singapore

(*) including Hong Kong (153,000 sqm in 2010), Taiwan (96,000 sqm in 2010) & Macau (80,000 sqm in 2010)

0 UAE Iran Syria

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

+115% (147,000 sqm) +18% (+36,000 sqm) -

+ 0.2 million sqm

UFI World Map of Exhibition Venues - October 2007 - This document and the information it contains may not be copied, reproduced or redistributed in full or in part by any organisation without the express written permission of UFI - Copyright UFI 2007

Table 8 - VENUES AND INDOOR EXHIBITION SPACE IN 2010 and growth since 2006
52% (+ 1.8 million sqm) 99 venues 477 venues (+3%) 16.2 million sqm (+13%)

17% (+0.6 million sqm) 44 venues 370 venues (+3%) 7.7 million sqm (+8%)

21% (+ 0.7 million sqm) 28 venues 143 venues (+13%) 4.6 million sqm (+20%)

1% (+0.04 million sqm) 6 venues 40 venues (+5%) 0.9 million sqm (+4%) 1% (+0.04 million sqm) 8 venues 24 venues (-4%) 0.6 million sqm (+7%)

0.3% (+ 0.01 million sqm) 3 venues 17 venues (+6%) 0.3 million sqm (+6%) 7% (+ 0.2 million sqm) 10 venues 33 venues (+3%) 0.9 million sqm (+38%)

Scale
6 million sqm

Key figures
% of world increase (sqm) nr. of venues with changes Number of venues in 2010 (progression since 2006) Space in 2010 (progression since 2006)

200 venues

UFI World Map of Exhibition Venues - October 2007 - This document and the information it contains may not be copied, reproduced or redistributed in full or in part by any organisation without the express written permission of UFI - Copyright UFI 2007

Your UFI contacts

UFI Headquarters 35 bis, rue Jouffroy d'Abbans F-75017 Paris France Tel: +33 (0)1 42 67 99 12 Fax: +33 (0)1 42 27 19 29 E-mail: [email protected] UFI Asia/Pacific Office 1101 Wilson House, 19-27 Wyndham Street, Central, Hong Kong China, Peoples Republic Tel: +852 2525 6129 Fax: +852 2525 6171 E-mail: [email protected] UFI Middle East/Africa Office Exhibition Center, Grandstand Arabian Gulf St. P.O.Box 60507 Abu Dhabi, UAE Tel: +971 (0)2 406 4115 Fax: +971 (0)2 449 4166 E-mail: [email protected]
UFI Platinum Sponsor

www.ufi.org