34

Chapter 3 Psychometrics: Reliability and Validity

Every classroom assessment measure must be appropriately reliable and valid, be it the
classic classroom achievement test, attitudinal measure, or performance assessment. A
measure must first be reliable before it can be valid. In this chapter, we discuss the
basics of classical test reliability and validity and how they relate to consistent
(reliable) and accurate (valid) measurement.

I. Classical Reliability Indices
A. Introduction
1. Reliability is an indicator of consistency, i.e., an indicator of how stable a test
score or data is across applications or time. A measure should produce
similar or the same results consistently if it measures the same thing. A
measure can be reliable without being valid. A measure cannot be valid with
out being reliable. The book, Standards for Educational and Psychological
Testing (1999), provides useful guidance for all phases of test development.

2. The Four Types of Reliability
a. Test-Retest reliability (also called Stability) answers the question, Will
the scores be stable over time. A test or measure is administered. Some
time later the same test or measure is re-administered to the same or
highly similar group. One would expect that the reliability coefficient will
be highly correlated. For example, a classroom room achievement test is
administered. The test is given two weeks later with a reliability
coefficient of r = .75.
b. Parallel forms reliability (also called Equivalence) answers the question,
Are the two forms of the test or measure equivalent? If different forms
of the same test or measure are administered to the same group; one would
expect that the reliability coefficient will be high. For example, Form A
and Form B of a test of customer service knowledge or reading
achievement are administered. The scores correlate at r = .77.
c. Internal consistency reliability answers the question, How well does each
item measure the content or construct under consideration? It is an
indicator of reliability for a test or measure which is administered once.
One expects the correlation between responses to each test item to be
highly correlated with the total test score. For example, an employee job
satisfaction (attitude scale) or a classroom achievement test which is
administered once.
d. Different raters, using a common rating form, measure the object of
interest consistently; this is called inter-rater reliability. Inter-rater
agreement answers the question, Are the raters consistent in their
ratings? One expects that the reliability coefficient will be high, if the
observers rated similarly. For example, three senior sales trainers rating
the closing skills of a novice sales representative or master teachers rating
the teaching effectiveness of a first or second year teacher.

35
B. The Theoretical Basis for Classical Reliability
1. The Classical True Score Model
a. As theorized, the Classical True Score Model is O = T + E, where O =
observed score; T = true score; and E = error.
b. An individuals observed score is composed of his or her true score and
measurement error.
c. The error term is actually composed of two types of error: systematic and
random.
(1) Error can be defined as those factors which prevent a measure from
being perfectly reliable.
(2) The object is to reduce measurement error so that a true score is as
close as possible to an observed score

2. True Scores
a. A true score is or reflects what the examinee actually knows or more
formally, the examinees true score can be interpreted as the average of
the observed scores obtained over an infinite number of repeated testings
with the same test (Crocker & Algina, 1986, p. 109).
b. An examinees true score is unrelated to measurement errors which affect
the examinees observed score across testing sessions.

3. Error Scores
a. An error score is that part of the observed test score due to factors other
than what the examinee knows or can do. There are two types of error:
random and systematic.
b. Random error exerts a differential effect on the same examinee across
different testing sessions; because of this inconsistent effect, reliability is
affected. Sources of random error include
(1) Individual examinee variations, e.g., mood changes, fatigue, stress,
perceptions of importance;
(2) Administration condition variation such as noise, temperature,
lighting, seat comfort;
(3) Measurement device bias which favors some and places others at a
disadvantage, due to gender, culture, religion, language or other
factors such as ambiguous wording of test items;
(4) Participant bias e.g., guessing, motivation, cheating, and sabotage; and
(5) Test administrator bias such as nonstandard directions, inconsistent
proctoring, scoring errors, inconsistent score or results interpretation.
c. Systematic error is that error which is consistent across uses of the
measurement device and is likely to affect validity, but not reliability.
Examples include an incorrectly worded item, poorly written directions,
inclusion of items unrelated to the content, theory, etc. upon which the
measurement device is based.



36
4. Measuring Error Variance: Standard Error of Measurement (S
E
or SEM)
a. One might think of a standard error as the standard deviation of the error
term from the classical true score model.
(1) The closer to zero the standard error is the better. Zero reflects an
absence of measurement error, thus O = T. A standard error is never
larger than its corresponding standard deviation.
(2) It is not possible to compute a standard error for an individual (only
for a group).
(3) The standard error is interpreted like the standard deviation of a score
distribution and once computed the SEM can be used to construct an
interval, wherein we expect an examinees true score to lie.
(4) The smaller the SEM is; the narrower the interval. Narrow intervals
are more precise, containing less error, than larger intervals.
b. The magnitude of the standard error of measurement is inversely related to
the reliability coefficient. As r increases, S
E
decreases. Measurement
devices with a large S
E
tend to be unreliable. The S
E
tends to remain
stable across populations and reminds the researcher that any test score (or
other score) is nothing more than an estimate which can vary from a
subjects True Score.
c. Formula 3.1


where: S
E
= standard error of measurement
o = standard deviation

xx
= test reliability coefficient

Interpretation:
1s = We are 68% sure or confident that an examinees true scores falls
within one standard error of measurement, plus or minus.
2s = We are 95% confident that an examinees true scores falls within
two standard errors of measurement.
3s = We are 99.7% sure that an examinees true scores falls within three
standard errors of measurement.
d. For example, if Heathers score on a history test is 80 and S
E
= 1.3 points,
then, the intervals would be:
(1) We are 68% sure that Heathers true score lies between 78.7 to 81.3
points.
(2) We are 95% confident that Heathers true score falls between 77.4 to
82.6 points.
(3) We are 99.7% sure that Heathers true score is between 76.1 to 83.9
points.


xx x E
S o = 1
37
5. Measuring Error Variance: Standard Error of the Estimate (SE
yx
or

o
2.1
)
a. When using a test score to predict a criterion value (e.g., using SAT to
estimate an applicants first semester GPA), the standard error of the
estimate indicates how well the test score(s) predict(s) criterion value(s).
(1) When r = 1.00, SE
yx
will equal 0.00 for there will be no difference
between the predicted and obtained criterion value.
(2) High correlations between variables are needed for the prediction to
have much accuracy. The standard error is associated with criterion-
related validity.
b. Formula 3.2


where: o
2.1
= predicted score on test two from test one (Forms must be
parallel.)

2
xx
= squared reliability estimate
c. The SE
yx
is used to construct prediction intervals around r and is
interpreted in the same manner as the standard error of measurement.

C. Threats to and Techniques for Improving Reliability Indices
1. Threats to Reliability
a. Group homogeneity: When a test is given to a very similar (homogeneous)
group, the resulting scores are closely clustered and the reliability
coefficient will be low. The more heterogeneous the examinee group, the
higher the correlation coefficient.
b. Time limits: The rate at which an examinee works will systematically
influence performance, as some will finish the test and some not.
c. Test or measure length: If a test is too short, then the reliability coefficient
will be low.
d. Scoring errors (e.g., inconsistent scoring) will depress a reliability
estimate. Keep scoring simple and consistently applied.
e. Item Quality: Poorly constructed test items introduce ambiguity into the
testing situation, thus affecting examinee performance.
f. Other threats: These include differences in content on test or measure
forms, administration, examinee, and/or scoring errors, guessing, effects
of memory, practice, boredom, etc.

2. To Improve Reliability
a. Group homogeneity: Ensure that the group is as heterogeneous, respecting
the skill or content to be tested as is natural.
b. Time limits: Ensure there is enough time for almost all examinees to
finish.
c. Test or measure length: Ensure the test is long enough to accurately reflect
the content or [assessment] domain. Test length tends to increase the
magnitude of the reliability coefficient. Test length is a balance between
2
1 . 2
1
xx
o =
38
time and content. It is wisest to select the most important content and test
for that. Leave the minor points alone.
d. Test or measure items: Use only high quality test items which conform to
generally accepted editorial guidelines. Prepare examinees by teaching
test taking strategies. Well written items will contribute significantly to
reliability.
e. Examinees or respondents: Poorly motivated, fatigued, uncomfortable
examinees will perform below their capability. Examinees should be
encouraged to get sufficient sleep and food; the testing environment
should be comfortable; and everything possible should be done to
motivate examinees.
f. Item difficulty: If a test is too easy or too difficult, the coefficient is
reduced as variance is squeezed out. Target p-values should be between
.40 and .60, generally.

D. Reliability Estimation
1. The type of reliability estimation procedure employed is driven by the
intended use of the test score.
2. Considered will be estimation procedures for Equivalence (alternate forms),
Stability (test-retest), Stability and Equivalence, single instrument
administration (international consistency) and selected inter-rater reliability
indices. See Table 3.1a and 3.1b.

Table 3.1a Reliability Estimation Procedures
Reliability Type Estimation Procedure
Alternate Forms (Equivalence) Pearsons r
Test retest (Stability) Pearsons r
Test-retest with Alternate Forms
(Stability & Equivalence)
Pearsons r
Single Administration
(Internal Consistency)
Spearman Brown & Prophecy
Coefficient Alpha
KR-20 or KR-21
Table 3.1b Inter-Rater (Two-raters) Reliability Estimation Procedures
Dichotomous Data (e.g., Agree or
Disagree)

Odds Ratio & Yules Q
Raw Agreement Indices
McNemars Test for Marginal Homogeneity
Nominal Data (e.g., Meets Expectations,
Does Not Meet Expectations, or Exceeds
Expectations)
Raw Agreement Indices
McNemars Test for Marginal Homogeneity

Ordinal Data (e.g., Low, Medium, High) McNemars Test for Marginal Homogeneity
Interval Data (e.g., Likert Scale) Pearsons r


3. Reliability indices indicate a tests the degree of consistency in assessing
examinee performance. It is also an indication of the amount of measurement
error present in scores generated by a test. The reliability coefficient is used to
quantify a measures reliability.
a. It has the same interpretative properties as the Pearsons r.
39
b. A test publisher (or you) computes, r and reports a reliability coefficient of
.81. This tells us that 81% of the observed score variance is attributable to
true score variance for the examinee group.
c. Reliability Standards
(1) For instruments where groups are concerned .80 or higher is adequate.
(2) For decisions about individuals: 0.90 is the bare minimum 0.95 is the
desired standard.

4. Coefficient of Equivalence (Alternate Forms) Estimation
a. It is common practice to administer two forms (hopefully parallel) to
examinees to reduce the chances of cheating. Differences in content
within the test items on the two forms are usually the main source of
measurement error.
b. To assess alternate forms reliability
(1) Two forms of the same test are constructed. It is common practice to
reorder test items on Form B from Form A. Another strategy is to
develop duplicate sets of items over the same content and/or skill
domain.
(2) Once developed, both forms are administered to the same examinees at
the same time. Randomly assign one-half of examinees, Form A and
the other half, Form B. Repeat (after a short rest) so that all examinees
take both forms of the test.
(3) Using test scores from both forms, compute a Pearsons r to serve as
the coefficient of equivalence. High coefficients (e.g., .80s or .90s)
indicate that scores from either form can be used interchangeably.

5. Coefficient of Stability (Test retest) Estimation
a. In those instances, where an examiner needs to administer the same test at
a different point in time, the chief source of measurement error is a
difference in examinee performance due to examinee changes over time.
b. To assess the impact of time and other sources of error,
(1) The examiner administers the instrument to the examinees and waits.
(2) At the appointed time, the same instrument is administered to the same
examinees.
(3) Using both pairs of scores (omit scores of any examinee who didnt
complete both testing sessions), compute a Pearsons r. High
coefficients (e.g., .80s or .90s) indicate that scores were relatively
unaffected (stable) due to changes in examinees over time.
c. Factors which influence coefficient of stability magnitude include the
amount of time between testing sessions, age (i.e., examinee
developmental level), and the stability of what (e.g., attribute, trait, etc.)
is being measured. Memory and practice effects may adversely affect
coefficient magnitude.
d. Aptitude and achievement tests will generally generate high stability
coefficients, whereas personality, interest, or attitude measures tend to
produce lower coefficients. However, typical performance tests which are
40
satisfactorily constructed with well written items and measure a clearly
defined, stable trait should yield high coefficients of stability.

6. Coefficient of Stability and Equivalence Estimation
a. There are instances when an examiner wants to administer Form A, wait,
and then give Form B. If possible, randomly assign one-half of examinees,
Form A and the other half, Form B. Wait the required time and then
reverse the order of administration. This way all examinees complete both
Form A and Form B.
b. Next, correlate, using Pearsons r, testing session 1 scores with those of
session 2. The Coefficient of Stability and Equivalence is produced and is
interpreted as above.
c. The Coefficient of Stability and Equivalence is likely to be lower than
either the coefficient of stability or coefficient of equivalence since its
magnitude will be affected by content discrepancies, the effects of time,
and other effects of random and systematic error.

E. Internal Consistency Reliability Estimation
1. Single Instrument Administration (Internal Consistency)
a. Most educational and psychological tests are administered once. Here, it
is essential to have an estimate as to how an examinees observed score
variance reflects his or her true score variance. In other words, the extent
to which the examinees observed scores are similar to their true scores.
b. Drawing Conclusions from Internal Consistency Indices
(1) While an examiner is interested in an examinees observed score, he or
she is at least equally interested in how an observed score will
generalize to the domain or cluster of all possible items that could have
been included on the examination or measure.
(2) We base our conclusion on how well examinees performed or scored
across items on the whole test or its subtests.
c. Factors affecting Internal Consistency Reliability Estimation
(1) The lead source of error is in content sampling, i.e., items are drawn
from different knowledge or skill domains (e.g., English, history,
science, math, etc.) are included on the same test or significant content
and skills are overlooked in favor of minor content and/or skill sets.
(2) Do not use IC estimation procedures on a test which combines
different content (e.g., spelling, math, reading comprehension, etc.).
Differing content affects reliability measurement. If examinees
perform consistently across test items, then the test has item
homogeneity, i.e., the items measure the same knowledge or skills.
Item homogeneity is critical to internal consistency reliability
estimation.
(3) Item quality will materially impact error. Items should be constructed
based on appropriate guidelines. IC indices should not be used with
speeded tests as the reliability estimate is inflated. Speeded tests are
41
those tests where the time in which the test is completed affects the
final score (e.g., a timed, typing test).
d. Internal consistency (IC) is an index of both test item homogeneity and
item quality.
(1) Internal consistency for dichotomously scored items, i.e., correct or
incorrect, can be estimated:
(a) By first computing a Pearsons r and then applying the Spearman-
Brown Prophecy Formula to estimate reliability for the whole test.
(b) An alternative is the KR-20 or KR-21 (Kuder and Richardson,
1937). A test (if unidimensional) is divided into halves, and then
these halves are then correlated. If an examination is composed of
subtests, as in a test battery, then each subtest is halved.
(c) Cronbachs alpha can also be used for dichotomously scored items.
(2) For polytomously scored items, i.e., items where differing points can
be earned as with short answer or essay items or item response formats
on attitude, interest, or personality instruments, Cronbachs alpha
(1951) is used.

2. Dichotomously Scored Items: The Spearman Brown Prophecy Formula
a. When a test is halved, the resulting IC coefficient is going to be
underestimated in magnitude. The Spearman correction is applied to yield
an estimated IC coefficient for the entire test.
b. The Spearman Brown Prophecy coefficient by Formula 3.3

2
AB


xx
= -----------
1 +
AB

where

AB
= Pearson correlation between both halves of the test

xx
= project reliability coefficient for the entire test
c. For conveniences sake, lets assume that
xx
= .71. Therefore

2 (.71) 1.42

xx
= ---------- = --------- = .83
1 + .71 1.71

The estimated total test IC coefficient is .83. Remember, we used two
equal halves of a 20 item test. This estimate is based on the assumption
that each half of the test is parallel, i.e., no error variance is present.


3. Dichotomously Scored Items: KR-20 & KR-21
a. One of the problems with split-half methods of which Spearman-Brown is
but one is their failure to produce a unique reliability coefficient estimate.
The problem is similar to following the floating IC coefficient which
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changes with each manner in which a test is halved. The KR-20 and KR-
21 solve this problem.
b. The KR-20 is very labor intensive to compute as the p-value for each item
is required. The use of computer programs renders this a less significant
issue. Of the two formulae, KR-21 yields a slightly higher, IC coefficient
than KR-20, as the KR-21 formula assumes that all test item p-values are
identical. The KR-21 is much easier to compute and hence more widely
used.
c. KR-21 coefficient is computed by Formula 3.4

k x (k- x )
KR
21
= --------- - 1 --- ------------
k-1 (k) (s
2
)

where: k = number of test items
s
2
= total test variance
x = total test score mean
d. A recent 20 item test has yielded the following summary statistics x = 16
and s
2
= 4.1.

k x (k- x ) 20 16(20-16)
KR
21
= --------- - 1 --- ------------ = ------------- - ------------------
k-1 (k) (s
2
) 19 (20) (4.1)

(1.0526) - (1-- .7804) = (1.0526) (.2196) = .23

We can say that at least 23% of total score variance is due to true score
variance. We can say the same thing about Cronbachs alpha as both
methods are based on item covariance. This is not good.
e. The KR-21 is a lower bound estimate of the true IC coefficient also
known as the coefficient of precision. The KRs will usually yield a
slightly lower estimate of the coefficient of precision than the split-half
approaches, but will produce a slightly higher estimate than Pearsons r.

4. Internal Consistency Estimation for Polytomously Scored Items
a. In applying Cronbachs alpha, we are assuming that each item is actually a
subtest with its own variance producing a composite estimate. If all items
were strictly parallel (no error variance), then alpha is a perfect estimate of
reliability. But this is not the case. At best, alpha is a lower band estimate
of the true reliability coefficient.
b Coefficient alpha (o) is computed by Formula 3.5


k o
i
2

o = ----------- - 1- -----
k 1 o
i
2

43

where: k = number of test items
o
i
2
= variance of item i
o
x
2
= total test variance
c. Since Cronbachs alpha is very labor intensive to compute by hand we will
assume the following values: o
i
2
= 80; o
x
2
= 120; k = 9. Therefore

9 80 9
o = ----------- - 1- ----- = -- - 1 - .667 = (1.125)(.333)
9 1 120 8

o = .375 (a low IC coefficient)

Since alpha = .375, we can say that at least 38% of total score variance is
due to true score variance.
d. Computing Item Variance
(1) The formula for computing item variances for dichotomously (right or
wrong) scored items is
2
= p(1-p). P is the proportion of examinees or
respondents correctly endorsing the item (i.e., p-value).
(2) To compute o
i
2
(variance of item i), for polytomously scored items,
such as essays or some attitude inventories, first compute the standard
deviation for each item and then square the standard deviation to
produce the items variance.
(3) To compute o
i
2
, simply sum the individual item variances.

II. Validity Indices
A. Introduction
1. Essential properties of any measure are that the measure (also call instrument)
(e.g., test, scale, index, etc.) is that it be both valid and reliable. An
instrument can be reliable, but not valid; but, validity is really a matter of
degree and not all or nothing. The process of validation is a combination of
logical argument and empirical validation. There is content, criterion-related,
and construct validity.

2. Strictly speaking one validates the use to which a measure is used rather than
the instrument itself.
a. Each unique use must be specifically documented, i.e., validated.
b. Tests or measures valid for one use arent necessarily valid for another.
c. Measures are often validated after use. However, one should conduct at
least one appropriate validation study during a measures developmental
phase.

3. Face validity is not a measurement concept. It is the degree to which an
instrument appears to measure what it says it does. It is a political concept.
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a. Content validity is ensured by the process through which the measure is
constructed. Face validity is a conclusion drawn after the measure is
constructed (Nunnaly and Bernstein, 1994, pp. 108-110).
b. An instrument designed to employee word-processing performance might
be challenged if it contained computer programming items.
c. Courts typically confuse face validity with content validity.
d. For most testing applications, an instrument should have face validity.

B. Content Validity
1. Rationale and Application
a. A content valid test should have at least moderate to high levels of internal
consistency. This suggests that the items measure a common element.
b. Content validity primarily rests upon logical argument and expert
judgment, and frequently empirical research. The degree of content
validity is largely a function of the extent to which test items are a
complete and representative sample of the content and skills to be learned.
c. Representativeness is critical as the examiner will generalize from the
sample of items on the test to the degree of content mastery possessed by
an individual examinee. This inference is called generalizability.
(1) To permit maximum generalizability of results, a representative
sampling of content and incorporation of the most appropriate testing
methods are necessary.
(2) The key to establishing generalizability is an adequate representation
of items over content and a testing method which produces results
similar to possible alternative approaches. The testing method should
be as close to real world as possible.
d. Its most common management and education applications are:
(1) Examinations, standardized tests, and locally developed measures or
tests require content validity.
(2) Training, organizational development, and HR functions.
(a) Applicant screening, proficiency, certification, and/or licensure
tests
(b) Organization climate, employee attitude, management aptitude or
style, communication style, and/or leadership style inventories
(also called surveys, scales, indexes, etc.)
e. Other names for content validity are: intrinsic validity, curricular
validity, representativeness, and relevance.

2. Empirical Evidence for Content Validity
a. Learning should cause posttest scores to rise, if examinees were pretested.
b. A correlation between scores of two different measures which measure the
same content or skill, e.g., reading readiness, can be used as evidence of
the content validity of one of the measures provided the other is widely
seen as credible.
45
c. One would expect a positive correlation between final examination scores
of students, each of whom, who took sections of the same course, all other
things being equal:
(1) If the correlation between test scores was zero then we would assume
no association existed. We would further expect that there might be
something amiss about the students, course, instruction, etc.
(2) If there was a positive correlation between the test scores then wed
have evidence of content validity, coupled with the prior logical
argument that the test items adequately sampled the domain of all
possible test items related to the content and the professional judgment
of content experts that the test was suitable.

3. A Strategy for Ensuring Content Validity
a. A well-formulated plan and procedure for test construction must be laid
out before actually constructing the test. Arguments for content validity
are strengthened when most experts would agree that the plan was well
devised, items were representative of the domain in content and number,
and the plan was well executed.
b. Potential users should agree that the procedure ensures a reasonably
representative collection of items from the content and/or skill domain.
c. Agree, a priori, upon which test item formats are most appropriate.
(1) Item format should be consistent with the test purposes and knowledge
or skill to be measured.
(2) Items should conform to established editorial guidelines.
(3) There should be at least a modest level of internal consistency among
the items.
d. Remember that item selection involves values as to what is important, etc.
Accordingly, such values should be made explicit.
e. The number of items per content domain sub-strata and item format
should be summarized in a Test Blue Print or Table of Specifications.
f. An item analysis is essential to improving the content validity of a test.
However, an item analysis (IA) can only be done after the administration
of a test or other similar measure. An IA provides evidence as to how
examinees responded to each test item. Common IA indices used in
content validity studies include:
(1) Internal Consistency reliability
(2) p-values (proportion of correct endorsements)
(3) Index of Discrimination (identifies most discriminating items)

4. The same procedures that are required to ensure content validity are
intimately related to ensuring criterion-related and construct validity. It is
also vital that a predictor instrument, such as a placement or university
admissions test be content valid over the ability or skills upon which a
prediction in based.


46
C. Criterion-related Validity
1. Examinee or employee performance on one measure is correlated with
performance on another measure, known to be both valid and reliable, i.e., a
criterion. Performance on the first measure should be highly correlated with
performance on the second (i.e., known to be valid and reliable) measure.
Criterion-related validity is established empirically by a correlation
coefficient which is called a validity coefficient.

2. Types of Criterion Related Validity
a. Predictive: Performance is predicted based on one or more known
measured variables. A common example is the MAT, GRE or GMAT.
Student test scores are plugged into a formula and first semester grade
point average (GPA) is predicted. If the predicted GPA is at or higher than
the minimum admission GPA, then the applicant has a better chance of
admission.
b. Concurrent: Performance on one measure is measured against
performance on another measure, known to be valid, reliable, and
considered a standard. An example is comparing a short aptitude test to
a much longer version. If scores on the short version correlate highly with
scores on the longer version, then the shorter version could be used. Time
and money are saved.
c. Concurrent validity is often confused with a construct validation strategy.
d. Measures used for predictive purposes require either content and/or
construct validity; such are essential if the measure is used for personnel
selection or entry into special programs. Content and/or construct validity
provide preliminary evidence of criterion-related validity especially if the
predictor test must be selected before its criterion-related validity has been
established. They also provide criterion-related validity evidence, aside
from the validity coefficient.

3. The Criterion Related Validity Validation Process
a. Before using a score to make a decision about a person (e.g., admission,
hiring, etc.), the user needs to have evidence of a relationship between the
test score and criterion performance. Steps in a criterion-related validation
study are:
(a) Select an appropriate criterion (e.g., behavior, indicator, attitude, etc.)
and measurement method, such as a well established instrument or
commonly accepted procedure as in performance measurement.
(b) Obtain a representative sample from the same examinee population
for whom the test is intended.
(c) Administer the test and record each examinees score
(d) Once criterion data are available, collect a measurement from each
examinee.
(e) Compute the validity coefficient to determine the correlations
strength between the test scores and criterion.
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b. The empirical evidence is usually a validity coefficient which will vary in
type given, the nature of the data (e.g., ordinal or interval).

D. Construct Validity
1. One can view a theory as a statement of the hypothesized relationship between
and/or among constructs which attempt to explain or describe a behavior (e.g.,
leadership), disposition (conservative vs. liberal), phenomena (e.g.,
intelligence or personality), etc.
a. A construct is not directly observable or measurable; it is the variables
which compose the construct that are actually measured.
b. A construct is a statement about the relationship between and among the
variables which comprise it. A construct is more general than a specific
variable.
c. Every construct has a domain of observables, measurable variables. A
complex construct will require a larger domain of observables which will
in turn require more variables to define the construct. Less complex
constructs have smaller domains of observables and are easier to define.
d. Constructs, while abstract, are helpful in understanding behavior,
motivation, communication styles, etc. They provide a frame of reference
for predicting what might happen; for why something has happened; for
intervention; and for personal and professional growth; and in medicine,
for treatment.
e. Nunnally and Bernstein (1994, p. 85) write that sciences two major
concerns are (1) developing measures of individual constructs and (2)
finding functional relations between measures of different constructs.

2. A theory may be composed of one construct (also called unidimensional) or
several constructs (called multi-dimensional).
a. A Unidimensional theory (single construct) will typically have one full,
usually brief measure devoted to it.
b. A multidimensional theory (two or more constructs) will most likely have
one sub-test devoted to each construct. Thus, the measure of a theory,
based on five constructs will likely have five sub-tests.
c. Typical Applications of Theory to Management and Education
(1) Management, leadership, and learning theories
(2) Organizational development (e.g., communication, change, group
behavior, job satisfaction, and culture) theories.
(3) Individual behavior (e.g., motivation, attitudes, etc.) theories.
(4) Marketing (e.g., consumer behavior, product attractiveness, consumer
satisfaction, etc.) theories.
(5) Intelligence testing (IQ).

3. Establishing Construct Validity
a. Introduction
(1) A construct is validated by logical argument and empirical methods,
usually a validity coefficient and/or factor analysis. Nunnally and
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Bernstein (1994, pp. 86-87) described three aspects of the construct
validation process:
(a) The researcher must specify indicators or characteristics of the
construct.
(b) Through empirical research and statistical analysis, the researcher
assesses the extent to which the indicators or observables measure
the constructs characteristics.
(c) The researcher or researchers repeat studies (difference or
empirical) to either confirm or disconfirm earlier findings so as to
evaluate the degree of fit between measures of the construct and
that which is predicted by the construct.
(2) The process outlined by Nunnally and Bernstein is complex, involves
significant resources, takes a substantial period of time, and lots of
studies.
(3) To make competent assertions that construct validity is evident, a
researcher must show (1) the relationship, attribute, phenomena, or
behavior exits as the theory posited and (2) that the instrument
measures it.

b. The Four Methods
(1) Method 1: Correlation Between a Measure of the Construct and
Designated Variables
(a) Within this method, two measures are administered. One is a
measure of the construct and the other a specified variable (e.g.,
measure of job satisfaction or school performance and salary or
family income, etc.)
(b) If the resulting correlation coefficient runs as expected, then
evidence of construct validity may be argued.
(c) There is no generally accepted standard as to what defines an
acceptable validity coefficient, but the higher the better.
(2) Method 2: Difference Studies
(a) One measure is administered to two different groups. If the
resulting validity coefficient runs as expected, then an argument
for construct validity can be proffered.
(b) For example, administrative personnel are divided into two groups.
One is given intensive supervisory training and the other group is
not. After the training is completed, all administrative personnel
are given a measure of supervisory performance. One would
expect that those receiving the training would score as more
effective supervisors than those not receiving the training. If these
expected results (a low validity coefficient) where found, an
argument for the construct validity of the theory upon which the
training was based could be made. If not, then either the theory is
inaccurate, the test is defective, or the training was ineffective.


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(3) Method 3: Factor Analysis
(a) Factor analysis is an advanced correlational statistical procedure
which is used to identify unobserved or latent variables called
factors which are predicted by a theory.
(b) Factor analysis is most commonly used in the development of
measuring devices in which the goal of the researchers is either to
confirm (confirmatory factor analysis) or identify (exploratory
factor analysis) factors included within a measure which is said to
operationally define a theory (Nunnally & Berstein , 1994, p. 220).
(c) Factor analysis seeks to identify the interrelationships between a
set of variables with the goal of uncovering any underlying
relationship patterns or structures between or among the variables.
[1] A structure or structures within a set of variables are factors.
Factors are sets of interrelated (i.e., correlated) variables in the
form of clusters. There may be either one or more clusters.
[2] The interpretation of the factors tends to be subjective. This is
why the researcher needs to fully understand his or her theory
and related empirical research and conceptual literature.
(d) If the measure possesses all of the factors and variables cluster as
the underlying theory posits, then there is evidence of the theorys
construct validity. Of course, more than one research project is
needed to confirm.
(4) Method 4: Convergent and Divergent Validity Strategies
(a) Convergent Validity: A standard measure (of known validity and
reliability) is administered to the same subjects as the measure
being validated. The two measures are intended to measure the
same construct, but are not administered in the same fashion.
(1) Suppose a researcher wants validate an observational measure
of math anxiety. She could first administer a written measure
of math anxiety which is well established. Next, she would
observe small groups of students talking about and working
out math problems, while rating, observationally, math anxiety
indicators.
(2) If the scores on the two measures are highly positively
correlated, then the case for construct validity is strengthened.
However, this strategy is often confused with concurrent
validity. The key difference between the two is the purpose
for which the comparison is made and how the study is
conducted.
(b) Divergent Validity: Nunnally and Bernstein (1994, pp. 93) write,
in order to justify novel measures of attributes [constructs] a
measure should have divergent validity in the sense of measuring
something different from existing methods.
(1) Measures of different constructs should not highly correlate.
(2) Minimally, two attributes, each measured by at least two
different methods are required for a divergent validity study.
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III. Direct Performance Assessment Reliability and Validity
A. Performance Assessment Reliability
1. Reliability is vital to ensure consistency in decision-making across examinees.
An observed score is the composite an examinees true score (what he or she
actually knows and can do) and an error score. The error term is the sum of
random and systematic errors, which are unrelated to the true score. We never
really know the source, amount, or effect of error, but we do want to keep it
small.

2. Factors which Adversely Affect Performance Assessment Reliability
a. Vague and/or confusing performance assessment purpose, specifications,
classification levels, and scoring criteria.
b. Performance inaccuracies due to examinee unfamiliarity with the
assessments purpose, expectations, etc.
c. Inappropriate examinee performance specifications, e.g., criteria which
require significant physical coordination of 4 and 5 year olds.
d. Attempts to assess an unmanageable number of performance indicators,
thereby introducing random error.

3. Haladyna (pp. 139-141) identified several bias errors which adversely affect
reliability. He defines bias as directional error, whereby a subset of
performers may be consistently overrated or underrated. Bias sources are:
a. Response set occurs when a rater marks at the same place on the rating
scale regardless of examinee performance, e.g. always circling 5 on a 6
point scale.
b. Leniency error is the tendency to give high range (positive) ratings despite
differences among examinee performance, e.g., one judge overrates
performance as compared to other raters.
c. Severity error is the tendency to give, low range (negative) ratings
regardless of examinee performance differences, e.g., one judge underrates
performance as compared to other raters.
d. Central tendency error is the tendency to give middle range ratings
regardless of examinee performance differences, e.g. consistently circling
3 on a five point Likert Scale.
e. Proximity error happens when differing skills are rated similarly when
sequentially ordered as in a process, e.g., rating a sequentially ordered
simple and a complex skill equally because the simple skill was rated first.
f. Halo error occurs when a performance rating is influence by unrelated
impressions, e.g., rating a well mannered examinee higher than one who is
less well mannered.
g. Logical error is interpreting a poorly worded skill specification in an
unintended manner, e.g., substituting your definition for the rubrics
authors.
h. Lack of interest error results when a rater isnt really not interested in the
process, skill, or product being rated or believes the rating exercise is not
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valued, e.g., unmotivated rater who is tired just giving whatever rating he
or she wants.
i. Idiosyncratic error results when unexpected and unpredictable ratings are
given for a number of reasons, e.g., ratings which are inconsistent.

4. Guidelines for Improving Performance Assessment Reliability
a. Use structured checklists, rating scales, or scoring rubrics to record and
score examinee performance.
b. Select raters who are subject matter experts who are also both motivated
and willing. Compensate raters, if possible.
b. Conduct very effective rater training, the objective of which is consistent
student behavior or response classification.
c. Validate the raters. Study rating patterns for consistency and compliance
with performance level definition.
d. Again, train and debrief until consensus on understanding of what is to be
rated is reached and rating patterns are consistent.

5. The generalizability of performance tests can be a problem. Popham
recommends that when a performance test is constructed, the author clearly
specifies what indicators are needed to make a judgment regarding examinee
mastery. Then, the task or exercise is constructed so as to produce assessment
data, suitable for decision-making, which enables inferences to be drawn.
However, it is unwise to generalize to other examinees or groups of
examinees based on individual or a single group performance.

B Direct Performance Assessment Validity
1. Performance assessments, like traditional tests, must be at least content valid.
The establishment of other forms of validity is dependent on the intended use
of the performance assessment score.
2. If an examinees current performance is to be used to predict future
performance, then criterion related predictive validity must be established.
3. If a complex disposition is to be assessed, via performance assessment, then
construct validity must be established.
4. Principal threats to performance assessment validity (i.e., producing valid
information for decision-making) are
a. The failure to instruct and inform examinees regarding the specific
processes, skills, outcomes, affective dispositions, or social skills to be
assessed.
b. The failure to inform examinees about the purpose of the assessment,
performance expectations, scoring procedures, etc.
c. The rater bias identified by Haladyna (pp. 139-141) which are presented
below.
d. The influence of unrelated information or impressions (e.g., superior
writing or language skills, attractive physical appearance, personality
characteristics, etc.) on scoring and which thereby inflates or deflates
examinee scores, which likely leads to poor decision-making.
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e. Procedures, performance definitions, scoring criteria, or settings that
advantage one examinee or examinee group over others due to examinee
culture, language, economic status, age, or gender.
f. Memory error will affect scores unless the performance is rated as it
occurs.
5. Thus strategies which minimize or eliminate validity threats will lead to the
production of valid data for decision-making.

Review Questions

Directions. Read each question carefully.

1. A group of employees took skills Test A on Monday and again on Wednesday.
Assuming no practice or other instruction had occurred, and given that the test had
high reliability (r = .90), then differences between the two test scores for each
employee should be, on average.
a. Quite small c. Negative
b. Medium d. Less than .90

2. Reliability of measurement is concerned with:
a. Systematic error c. Consistency
b. Relevance d. Proven value

3. The longer the time interval between a prediction and the event to be predicted, the:
a. Smaller are the chances of making a good prediction
b. Greater are the chances of making a successful prediction
c. Fewer are the influencing variables to be considered
d. Smaller is the standard error

4. A grammar test is given twice within a few days to a group of word-processors. The
highest possible score is 40. One examinee received a score of 35 items correct the
first time and 18, the second. If these results are similar for other students in the
class, then the test is most likely:
a. Lacking in relevance c. Too difficult
b. Insufficiently comprehensive d. Unreliable

5. This reliability coefficient is usually greater over the short-term (time) than the long-
term
a. Test-retest c. Split-halves
b. Alternate Forms d. Internal Consistency

6. Which of the following is not a method of building reliability into test?
a. Adding items of good quality
b. Administering the test to a heterogeneous group
c. Comparing the test with existing measures
d. Controlling the conditions of test administration
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7. A human resource professional wants to compute the reliability of a test she has
constructed after a single administration. What type of reliability is applicable?
a. Test-retest c. Internal consistency
b. Inter-rater d. Parallel forms

8. If a thermometer measured the temperature in an oven as 400 F five days in a row
when the temperature was actually 397 F, this measuring instrument would be
considered:
a. Reliable but not valid c. Reliable and valid
b. Valid, but not reliable d. Unreliable and invalid

9. When reliability is determined by correlating scores on WJ-R Tests of Cognitive
Ability (an achievement test, like the GRE or GMAT) Form L and Form M, the type
of reliability we are assessing is:
a. Test-retest c. Stability
b. Parallel Forms d. Internal Consistency

10. What is the lowest reliability coefficient that is considered acceptable for a group?
a. 0.50 c. 0.80
b. 0.60 d. 0.90

11. Which of the following is most likely a threat to reliability?
a. Including many items in one test
b. Measuring the wrong skill
c. Two supervisors rating the same employees performance differently
d. Using a formal assessment when an informal once might have been used

12-13. Reliability and Validity Relationship

a. Concurrent d. Test-retest
b. Construct e. Internal Consistency
c. Content f. Alternate Forms

At a minimum all tests must have (12) _____________ validity and (13) ___________
reliability.

14. Errors of measurement are caused by
a. Changes in test items c. Changes in instrument administration
b. Changes in the examinees d. All of the above

15. The standard error of measurement is closely related to
a. Central tendency c. Objectivity
b. Difficulty d. Reliability


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16. The standard error of measurement is useful for
a. Reporting an individuals scores within a band of the score range
b. Converting individual raw scores to percentile ranks
c. Reporting a groups average score
d. Comparing group differences

17. If we knew the exact error of measurement in an individuals observed score and we
subtracted this measure from his or her observed score, we would get his or her
a. Derived score c. Standard score
b. Raw score d. True score

18. Suppose an employee scored 87 (also the tests mean) on a test where SEM = 2
points. If SEM were carried to 3 SEM, the point range would be:
a. 85-89 c. 81-95
b. 83-91 d. 81-93

19. Measurement error that is consistent across uses of a measure is said to be ____?
a. Random error c. Systematic error
b. Classic error d. Standard error

20. Which one of the following statements is inaccurate?
a. The size of the standard error is positively related to the reliability coefficient.
b. The standard error tends to remain stable across populations.
c. The standard error is used to construct individual score bands.
d. According to the Classical True Score Model, when O = T, the standard error
is zero.

21. Which of these types of validity is based almost entirely upon rational analysis and
logical argument?
a. Content c. Concurrent
b. Predictive d. Construct

22. A test of job performance is positively related to past supervisor ratings, job
attendance, and positive attitudes for similar employees. This information pertains
most directly to:
a. Construct validity c. Concurrent validity
b. Content validity d. Predictive validity

23. A group of employees takes the Wilson self-concept inventory and the Harry self-
concept inventory which are known to measure the same thing. If the self-concept
scores from the Wilson and the Harry inventories are unrelated, which kind of
validity appears to be lacking?
a. Construct c. Content
b. Face d. Stability


55
24. Suppose that employees who do well in training courses (as measured by test score)
tend to become better employees (as rated by their supervisors). What kind of
validity is most important here?
a. Content validity c. Criterion-related validity
b. Construct validity d. Face validity

25. An indispensable quality for a good measuring instrument (e.g., a test, survey, index,
inventory, etc.) is that it produces evidence that it is:
a. Standardized c. Objective
b. Valid d. Criterion-referenced

26. If someone says, These test scores are valid, what would be the best response?
a. But, how valid are they? c. What are they valid for?
b. How high is the validity? d. What is the validity coefficient?

27. Face validity is most likely to contribute to better:
a. Interpretation c. Reliability
b. Employee Motivation d. Sampling

28. If we want to substitute a short test for a longer version of the same test, we are
primarily concerned with:
a. Concurrent validity c. Content validity
b. Predictive validity d. Construct validity

29. A construct refers to behavior that is
a. Not observable and directly measurable
b. Not observable and indirectly measurable
c. Observable and directly measurable
d. Observable and indirectly measurable

30. Which type of validity evidence is most likely to include most if not all of the other
types of validity?
a. Construct validity c. Concurrent validity
b. Content validity d. Predictive validity

Items 31 to 36 are related and are application items.
Match the type of validity most directly suggested by the following situations. Note that
not all of the types of validity are included.
a. Content validity c. Construct validity
b. Concurrent validity d. Predictive validity

31. Four experts agree that a test measures the skills need by entry-level staff assistants.
32. An external standardized test of job competence correlates positively with a
supervisors rating.
33. A test is constructed to measure leadership style. Scores from this test correlate
positively with another recognized leadership inventory (i.e., test).

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34. A job counselor looks over the results of Johns test and informs him of his chances
of success in the companys management training program.
35. Mrs. Smith was careful to construct her test items so that it measured each learning
objective she developed for staff training class.
36. Build a test covering the job competencies using agreed upon content and skills.

Answers: 1. a, 2. c, 3. a, 4. d , 5. a, 6. c, 7. c, 8. a, 9. b, 10. c, 11. c, 12. c, 13. e, 14. d, 15. d, 16. a; 17. d,
18. d, 19. c, 20. c, 21. a, 22. d, 23. a, 24. c , 25. b, 26. c, 27. b, 28. a, 29. b, 30. a, 31. a, 32. b, 33. c, 34. d,
35. a, and 36. a.

References

American Educational Research Association. (1999). Standards for educational and
psychological testing. Washington, D.C.: Author.

Crocker, L. and Algina, J. (1986). Introduction to classical and modern test theory.
New York: Holt, Rinehart, & Winston.

Haladyna, T. M. (1997). Writing test items to evaluate higher order thinking.
Needham Heights, MA: Allyn & Bacon.

Kuder, G. F. & Richardson, M. W. (1937). The theory of estimation of test reliability.
Psychometrika, 2, 151-160.

Nunnally, J. C. & Bernstein, I. H. (1994). Psychometric theory. New York: MGraw-Hill.